Recently, the Roewe R-Aura Concept, the first flagship concept car under the Roewe R logo, has been exposed. The new car applies the design concept of pure electric intelligence, and will be equipped with the R Language external vehicle interaction system, which will bring users the travel enjoyment exclusive to mid-to-high-end new energy in the 5G era.
(Roewe Aurora R-Aura Concept)
In the 5G era, the relationship between people and vehicles is facing reconstruction. Roewe R-Aura Concept will define cars with software to realize unbounded communication between people and vehicles. The new car is the first to be equipped with a fully linked dynamic external vehicle interaction system – R Language. The dual-screen module outside the vehicle is linked synchronously with the DLP ground virtual image module, which can realize R-SAFETY (pedestrian safety interaction), R-PARTY (intelligent virtual dance floor), etc. Interactive mode improves travel safety and increases travel fun. The R Language out-of-vehicle interactive system can also realize OTA upgrades, and accompany the growth of users with lively and pleasant communication methods, allowing users to grow from love to trust.
(Roewe Aurora R-Aura Concept)
The front face of the Roewe R-Aura Concept adopts the “Universal Light” super symbol, and the headlight group is unified as a whole. The blade-like penetrating light strip design occupies the visual center. The application of optical glass and light-transmitting indium plating technology makes quality and technology complement each other . At the same time, the parametric ambient light gives the new car a higher level of aesthetic enjoyment, showing the continuous exploration of the Roewe R standard in the field of electrification and digital technology.
(Roewe Aurora R-Aura Concept)
The rear of the new car also adopts a highly integrated design technique. The one-piece taillights extend radially from the central R logo, breaking the straightness and monotony and emphasizing the visual tension; Strong strength; the taillights are made of optical glass materials, combined with laser engraving technology, which combines pure design and exquisite craftsmanship, highlighting the powerful energy accumulated in the new brand image.
(Roewe Aurora R-Aura Concept)
Concentrating pure intelligence and ready to go, Roewe Brand Day on May 10, the first flagship concept car Roewe R-Aura Concept with R mark, looking forward to your attention!
