On July 22, the second “BMW Joyful Home” happy football summer camp jointly organized by China Charity Federation BMW Warm Heart Fund and China Education Development Foundation was officially launched in Shenyang. 10 happy football teams selected from “BMW Joyful Home” all over the country will compete on the green field for a week and enjoy the joy brought by football.
This summer camp is specially held for left-behind and migrant children of “BMW Joy Home”. A total of 10 happy football teams from Liaoning, Shanxi, Inner Mongolia, Yunnan, Hunan, Guangxi, Anhui and other provinces and autonomous regions assembled in Shenyang, including a women’s happy football team composed of all female players. The team members will not only conduct football training and competitions during the summer camp, but also visit the BMW Brilliance Shenyang Tiexi factory, and participate in interesting small classes organized by BMW employee volunteers and other colorful summer camp life, spending an unforgettable and fulfilling life summer.
Mr. Hu Chuanmu, Assistant President of China Charity Federation, delivered a speech at the opening ceremony of the 2019 “BMW Joyful Home” Happy Football Summer Camp
At the opening ceremony, Mr. Hu Chuanmu, assistant to the president of the China Charity Federation, said: “Under the new situation in the development of campus football in my country and the current national emphasis on the physical and mental health of left-behind children, the China Charity Federation BMW Love Fund actively implements the ” The Implementation Opinions of 6 Departments Including the Ministry of Education on Accelerating the Development of Youth Campus Football “, keeping up with current events, changing the concept of public welfare from a donation model to an empowerment model, refining the connotation of the project, and launching a series of projects around “Joyful Children’s Home” and “Happy Children’s Home” Sports” as the theme of the project activities, and strive to help improve the mental health status of left-behind children and promote the development of campus football from the perspective of social welfare.”
Mr. Shen Hanning, Senior Vice President of Technology and Production of BMW Brilliance Automotive Co., Ltd., delivered a speech at the opening ceremony of the 2019 “BMW Joyful Home” Happy Football Summer Camp
For a long time, caring for the physical and mental development of left-behind and migrant children in underdeveloped areas in China has been one of BMW’s firm corporate social responsibility missions. Mr. Shen Hanning, Senior Vice President of Technology and Production of BMW Brilliance, said: “BMW Joyful Home has been implemented for 8 years. Together with BMW dealers, BMW car owners and caring people from all walks of life, we have made great efforts to improve the conditions of left-behind and migrant children. contribution. The energy of a corporate social responsibility project is limited, but the energy of the whole society is unlimited. ‘BMW Joy Home’ looks forward to exchanges and cooperation with more social welfare organizations and caring people, and joins hands with stakeholders for Continuing to contribute to a better society.”
Since the transformation and upgrading of “BMW JOY Home” from donation to empowerment in 2017, the project has focused on “Happy Football” and “Happy Sports”. Up to now, with the support of China Charity Federation BMW Warm Heart Fund, a total of 35 “BMW Joyful Home” happy football teams have been established in 23 provinces across the country. Over the past two years, “BMW Joyful Home” has conducted 39 school-based trainings for a total of more than 290 days, benefiting more than 1,300 children. In the first half of this year, 10-day on-campus trainings have been held in 10 “BMW JOY Home” schools to provide children with professional and systematic football training. In the second half of the year, this training will continue to expand to another 10 schools.
2019 “BMW Joyful Home” Happy Football Summer Camp kicks off
At present, “BMW Joyful Home” has established close cooperation with China Charity Federation, China Education Development Foundation and other charitable organizations: continue to establish “BMW Joyful Home” nationwide, train and form happy football teams; Cooperated with the China Education Development Foundation to carry out the “Campus Football Teacher Public Welfare Training” project to improve the football teaching level of grassroots teachers. At present, nearly 500 primary and secondary school physical education teachers have been trained. In the second half of the year, the “Happy Sports Guidebook” funded by the BMW Warm Heart Fund of China Charity Federation will also be officially released, providing free authoritative content guidance for social volunteers, teachers, public welfare individuals and organizations, and using this to promote The educational concepts of “Happy Football” and “Happy Sports” are passed on to the whole society.
Since the launch of the “BMW Joyful Home” project in 2011, BMW has successively established 73 “BMW Joyful Homes” in 29 provinces, municipalities and autonomous regions across the country, and has held more than 400 activities, attracting nearly 10,000 loving car owners and dealers. and BMW employees. A total of more than 80,000 left-behind and migrant children have benefited from it
