In 2020, a new round of BMW M products will be launched to meet the diverse needs of customers in an all-round way. Whether it is the large luxury car segment or the best-selling sports utility vehicle (SAV) and sports utility coupe (SAC) market, M has achieved comprehensive penetration from top to bottom. After several generations of evolution, the M family has become an unsurpassable “dream car” in their respective market segments. Markus Flasch, President of BMW M, said: “BMW M has profoundly influenced customers who love high-performance cars around the world with its pure product DNA and unique driving experience. We are very proud of its leading position in the market segment. Such a Success comes from a sustainable growth strategy.”
In 2020, M’s powerful products are coming, and the high-performance array meets the ultimate driving pleasure
In 2020, the BMW brand will continue its offensive in China, arousing the racing spirit of M fans with a series of attractive products. As an innovative benchmark for high-performance cars, each M model has to go through two and a half years of testing at the Nürburgring Test Center before it is released, as well as the rigorous adjustment of 16-20 weeks of track cycle testing every year before it can enter mass production. . This year, the new BMW M8 four-door coupe and its Thunder version will officially enter the Chinese market. At the same time, the new BMW X5 M, new BMW X6 M, and new BMW M5 will also be launched in China in the next few months. The powerful BMW M family array will bring Chinese customers a more brand-inspiring high-performance luxury driving experience, and meet customers’ expectations and pursuits of BMW high-performance vehicles with brand-new designs, innovative power and technology.
Dr. Liu Zhi, President of BMW (China) Automobile Trading Co., Ltd. said: “M is very important to the BMW Group. The BMW M brand represents BMW’s pursuit of high performance and driving pleasure. BMW M has more and more loyal fans in the Chinese market. Listening carefully, responding quickly, and deeply cultivating the Chinese market are the foundations for BMW M to achieve healthy growth.”
In 2019, BMW M products are fully launched, leading the high-performance market segment
In 2019, the BMW M product array in China expanded to 14 models, and the overall product line increased by 56%. The launch of the innovative BMW X3 M, the innovative BMW X4 M and their respective Thunder Editions makes BMW high-performance models enter the mid-size Sports Utility Vehicle (SAV) and Sports Activity Coupé (SAC) market for the first time, and once again brings the BMW X family to all roads. The perfect combination of adaptability and pure BMW M sports performance meets the individual needs of different consumers. At the same time, the launch of the new BMW M2 Thunder Edition allows BMW M to once again set a new benchmark in the compact luxury high-performance model market. With the launch of the BMW M8 Coupe, BMW M8 Convertible and their respective Thunder Editions, a new generation of luxury sports models exclusive to the high-performance segment is coming as scheduled. Thanks to the strong customer-centric product offensive, BMW M leads the global sales in 2019, with a year-on-year increase of 32.2%, and its sales in China have also grown steadily. Among them, the all-new BMW M2, M4 and M5 have become leaders in their respective market segments due to their strong strength, innovative technology applications and outstanding sales.
Create exclusive cars in an all-round way, providing diversified choices for car owners who are loyal to sports driving
As a completely independently developed BMW M model, as many as 80% of its parts are M exclusive or redeveloped and designed, and every detail is the highest embodiment of BMW’s car-making philosophy. These M components specially designed for the model cover all aspects of aerodynamics, suspension, appearance and interior, bringing more powerful performance and ultimate driving pleasure to all grades of products. At the same time, more than 330,000 BMW M car owners around the world have ordered M personalized kits, which make the car sporty and luxurious both inside and outside, and the pure M features are unforgettable.
The rich product lineup of the BMW M family, combined with exclusive personalized configurations, fully meets the enthusiastic needs of consumers for high-performance subdivision models, and continues to bring pioneering technologies derived from motorsports to cars that have extreme requirements for driving performance. client. In any era, BMW M is the innovative benchmark of high-performance vehicles, the masterpiece of joint dedication of racers, engineers and various tracks. BMW M confirms the high-performance appeal of “the ultimate driving machine”. It represents the purest sports belief, the most superb car-making technology, the most personalized choice and the most noble exclusive taste. It is the soul of BMW. In 2020, BMW M will make persistent efforts to make customers feel the undoubted pure driving pleasure of M with more exciting products.
