The 92nd Oscar has just come to an end, and the “Oscar Awards in the Product Design Industry” has received good news. SAIC Roewe’s creative remote control key design work (mass production) “Tranquil Whirlwind” stood out from over 7,000 entries worldwide and won the iF DESIGN AWARD 2020. The Roewe innovative remote control key won the award for the third time after the Roewe RX5/ERX5 in 2017 and the Roewe MARVEL X won the iF Design Award in 2019, the Roewe brand won the product design award for the third time. The winner of the design award list.
Founded in 1953, the German iF Design Award is held regularly every year by the iF Industrie Forum Design, the oldest industrial design organization in Germany. The award is world-renowned for its “independent, rigorous, and reliable” award concept, with extremely high gold content, and enjoys a high reputation as one of the “Four Grand Slams in Global Industrial Design”. This time, SAIC Roewe’s creative remote control key design work (mass production) “Tranquil Whirlwind” was unanimously favored by 78 international judges. Designing ability.
Skills can be seen in the subtleties. SAIC Roewe infiltrates humanistic care into every detail, and develops every peripheral product of the car with heart. In the view of SAIC Roewe, the key is not an “accessory” of a car, let alone a cold decoration in the smart age, it is a partner who stays with the owner for a longer time than the car. The design inspiration of the award-winning work “Tranquil Whirlwind” comes from the “decompression artifact” fidget spinner. When the car key rotates at high speed like a spinning top in the hand, the owner also enjoys a moment of leisure time. In terms of appearance, the overall proportion of “Tranquil Whirlwind” is round and full, slender and straight, showing the simple and meaningful oriental aesthetic characteristics.
In addition to incorporating humanistic care in the design field, SAIC Roewe is also considerate of users in terms of product quality. For example, in terms of the air health system in the car, SAIC Roewe has developed a three-level progressive health protection system such as high-efficiency car air-conditioning filters and negative ion generators two years ago, and has achieved full coverage in its mainstream models. During the outbreak of novel coronavirus pneumonia, the Roewe Healthy Car provided safe travel guarantees for the majority of users.
Whether it is product design, research and development, or manufacturing, SAIC Roewe always adheres to the user-centered concept, leads the trend of humanized design, has accumulated good reputation from users, and has won many international awards including the iF Design Award. affim. In the future, the Roewe brand will continue to implement humanistic care, bring high-quality, warm cars and peripheral products to users, and push Chinese cars to reach new heights!
