On November 22, the 17th Guangzhou International Automobile Exhibition 2019 is about to kick off. The Volkswagen brand of SAIC Volkswagen will bring a star lineup to the Guangzhou Auto Show. Its first large-scale luxury business MPV Viloran will make its world debut, and the 2020 Tuyue will also be upgraded.
At this auto show, the Volkswagen brand will bring a powerful lineup of exhibited cars. The car matrix including Huiang, the new generation of Passat, the new Lavada, the new generation of Lavida, and the new generation of Polo Plus will shine on the booth; the comprehensive coverage composed of Touron, Touron X, Tiguan L, Tuyue and Tujia The “SUV group” of each market segment will make a shocking debut; the pure electric version of Lavida and the plug-in hybrid version of Passat will jointly demonstrate the new energy technology strength of Volkswagen brand to the audience.
Viloran will welcome the world’s first show highlights
After SAIC Volkswagen’s first large-scale luxury business MPV announced the English name Viloran in the “Meet the New Volkswagen” event, it aroused widespread attention in the market. Judging from the previously released design drawings, Viloran adopts the brand-new design language of the Volkswagen brand, with a modern aesthetic streamlined design and a luxurious business space interior design. As SAIC Volkswagen’s first large-scale luxury business MPV, Viloran will lead the trend of MPV styling with its stunning cutting-edge design and innovator attitude.
The addition of Viloran not only represents SAIC Volkswagen’s entry into the luxury commercial vehicle market segment, but also marks a more complete luxury car matrix for SAIC Volkswagen. It will promote brand value upgrades together with Huion and Touron, and help SAIC Volkswagen’s brand upgrade. trip.
A strong lineup of exhibit cars
Since the beginning of this year, the Volkswagen brand has actively explored new market segments and improved its product layout. It has successively launched Tukai, Touron X, a new generation of Polo Plus, Lavida Pure Electric and a variety of annual models, fully meeting the diversified needs of consumers. The new models launched within this year will all be unveiled at the auto show, which deserves special attention. In addition, the lineup of Volkswagen brand exhibits covers sedans, SUVs, MPVs and new energy fields, demonstrating its strong product and technical strength.
In terms of sedan product matrix, the Huiang, the new generation of Passat, the new Lavalier, the new generation of Lavida, and the new generation of Polo Plus are all star models in various market segments and are deeply loved by consumers. Among them, the new generation of Passat has achieved strong market performance for many consecutive months. The new generation of Polo Plus launched in June this year leads the trend of the new era, interprets high-quality cars, and redefines the industry benchmark of a new generation of urban leapfrog hatchbacks.
In terms of SUV products, the SUV family of Volkswagen brands will gather at the booth. Touron, Touron X, Tiguan L, Tuyue, and Tukai comprehensively cover various market segments, and the family lineup is strong. It is worth mentioning that the strength of the 2020 Tuyue has been improved again, and it will be upgraded at the auto show. The SUV family of the Volkswagen brand ranked first in the sales volume of the SUV family of joint venture brands from January to October this year, and can be called the “first family” of joint venture SUVs. At the Guangzhou Auto Show, consumers can appreciate its extraordinary charm up close.
In addition, in terms of new energy products, LaVida pure electric and Passat plug-in hybrid versions will appear at the booth to show consumers the technical strength of the Volkswagen brand in the field of electric vehicles.
The 2019 Guangzhou Auto Show is the first auto show for the Volkswagen brand in China after it launched a new brand design and logo. Therefore, the booth will also adopt a new brand design concept and take on a new look. The new booth will complement each other with new products and new technologies, which is worth looking forward to. On November 22, at Hall 6.1 of Pazhou•China Import and Export Commodities Fair, Guangzhou, the Volkswagen brand of SAIC Volkswagen sincerely invites the audience to come and appreciate it.
