The annual JD.com 618 Global Mid-Year Shopping Festival officially kicked off at 0:00 on June 1st. According to JD.com’s big data, the amount of orders placed in Tier 4 and below cities throughout the day on June 1st increased by 108% year-on-year, covering nearly 750 million global consumers. A series of characteristics, such as more abundant commodities and more popular high-quality brands, clearly demonstrate the momentum and potential of China’s sustainable economic growth from the consumption level.
Against the background of the ever-expanding consumption scale, the consumption structure is also being optimized and upgraded. There is such an interesting comparison: in 2010, electric kettles and electric blankets were the most popular household appliances during the 618 Shopping Festival; by 2018, people’s favorite household appliances have become water purifiers and sweeping robots. From satisfying food and clothing to pursuing health, from traditional electrical appliances to artificial intelligence, consumption upgrades reflect contemporary young people’s pursuit of high-quality life.
According to public data, in 2018, the frequency of trips per person per day in China was 0.8 times, and travel time has accounted for more than 5% of the total national time, and the space in the car has become the most important thing for people besides living and working. Three spaces. For modern young people who are pursuing a high-quality life, exquisite and comfortable interior space is essential—the mid-to-large American sedan Ford Taurus makes the driving experience more leisurely.
Super large and comfortable space: upgrade comfort
Under the trend of consumption upgrades, young elites have higher and higher requirements for interior space and comfort, and pay more attention to quality experience upgrades. Thanks to the super long wheelbase of 2949mm, the Ford Taurus is extremely spacious in terms of space, and the body size of 4996 / 1878 / 1503mm also has obvious advantages in the same class. The space surpasses expectations and allows drivers and passengers to unlock a more comfortable travel posture. The instrument panel wrapped in solid wood imported from Europe and whole cowhide imported from Spain adds an elegant atmosphere, and the panoramic sunroof design allows more natural light to enter the cabin, allowing you to enjoy the scenery of the journey. And its superior body NVH performance can effectively reduce the noise inside the car, and create a spacious and quiet VIP seat during the driving journey, so that the new and cutting-edge elites who are busy with struggle can enjoy their own ideal private space in the car.
Excellent engine tuning: let the quality upgrade
With the upgrading of consumption concepts, people pay more attention to the driving experience of a car when buying a car, instead of following the crowd to choose a single brand. As the component with the highest technical content among the three major parts of a car, the engine’s quality is directly related to the driving experience of the vehicle. The Ford brand has accumulated more than 100 years of engineering technology capabilities in its products, and the Ford Taurus inherits Ford-style driving DNA, equipped with a unique 2.7L EcoBoost® GTDi twin-turbocharged V6 engine, and has excellent handling performance. Thanks to the use of the three core technologies of direct fuel injection, turbocharging and dual independent variable valve timing, the Ford Taurus has a maximum power of 242KW/5500rpm and can continuously output a peak torque of 475N m between 2500-4500rpm. To meet the needs of consumers in the new era for driving quality.
Life and entertainment configuration: upgrade your enjoyment
Using commodities to soothe emotions is a promise of consumerism to modern people. When people surpass the needs of practicality and low prices, they are willing to spend more money for emotions, atmosphere, and quality of life, and consumption upgrades are quietly happening. Under this trend, Ford Taurus uses high-quality audio and artificial interconnection to create a third living space integrating leisure, consumption and entertainment for the young middle class in the new era.
All Ford Taurus models are equipped with the SYNC®3 in-vehicle connection system that supports CarPlay and AppLink™ through voice recognition technology, enabling seamless interconnection between mobile phones and in-vehicle systems. The 3D touch screen map display makes GPS navigation more intelligent and convenient, and the input of the address of the gourmet restaurant can instantly meet the needs of taste buds. It is worth mentioning that the Ford Taurus LTD limited edition model is equipped with a SONY advanced audio system and 14 surround-type high-fidelity speakers, providing drivers and passengers with an immersive entertainment experience surrounded by musical notes.
Quality of life should be more important than life itself. Because of this, more and more people are beginning to realize the importance of “quality of life”, and then the core demand of “consumption upgrade” of “pursuing life style and improving life quality” has emerged. As a mid-to-large-sized American sedan with high cost performance, Ford Taurus has excellent performance in terms of space, power and entertainment configuration. It is an important weapon for young people to pursue a high-quality life in the context of current consumption upgrades.
