When it comes to the camping industry in Australia, it is the BIG 4 chain camping chain that bears the brunt of the Australian camping leader. The BIG 4 camp chain in Australia was founded in 1979. From the initial obscurity to the current chain of about 180 camps in Australia, the development history of the BIG 4 camp can be regarded as an amazing growth path. The branding of the BIG 4 chain camps began in the era when only football games were played every Saturday afternoon. At that time, 4 caravan park owners from Ballarat, Victoria, met for dinner and reached a consensus during the dinner – “the advantages of chain camps are far better than individual camps”, which means That is the initial thinking of the birth of the BIG 4 chain camp brand.
The four park owners and their families all make their livings in the RV and camping industry, so their initial perceptions of the chain are similar. The goal they are pursuing together is to create some parks with a beautiful environment and suitable for enjoying camping life, not just a place to rest when you are tired. Their ultimate vision is to redefine the meaning of travel and camping, so that people can enjoy freedom Outdoor life, enough time to look up at the pure starry sky. Experienced park operators believe that such a vision can only be achieved by providing top-notch accommodations, facilities and services.
The passionate city of Ballarat aspires to turn the parks in the city into Australia’s top camping service organization, and this arduous task falls on BIG 4, the camp chain brand. Billabong Holiday Park has become the first pioneer in the BIG 4 chain camp system.
Do not forget the original intention
The ruts of time have crushed every mileage of the camp’s development, but the BIG4 chain camp is still persistently sticking to the promise made by the four founders at the dinner table – to provide every visitor with excellent service, accommodation and park facilities, Strive to deliver a unique and unforgettable holiday experience to tourists.
The Australian territory facing the sea has a long and narrow coastline. The chain camps located near the sea can overlook the shining coastline, while the camps located in the inland area can enjoy the beauty of the lush oasis. All the camps that visit the BIG 4 brand Tourists will feel the same level of high-quality service and camping facilities. Almost all iconic tourist destination cities in Australia are covered by BIG 4 chain camps.
In recent years, with the rapid development of the camping industry in Australia, although the value concept of the camp has remained unchanged, the accommodation, services and facilities in the camp have been very advanced. In the 1970s, the camp was not equipped with too many basic accommodation facilities, and most of the tourists stayed in RVs. Of course, they could also set up tents in the camp. lifestyle. However, due to climatic factors and the gradual rise of the BIG 4 chain camp brand in Australia, the camp has gradually improved and added independent log cabins and travel tents.
Ingenuity
The high-quality and considerate member service system is also an important factor for the popularity of BIG 4 chain camps in Australia. Becoming a member of the BIG 4 chain camp means not only enjoying preferential accommodation fees, but more importantly, the BIG 4 chain camp has established cooperative relationships with many scenic spots and service agencies in Australia and even the world. Becoming a member of the BIG 4 chain camp means It is equivalent to owning more than 1,000 membership cards of other scenic spots and service organizations. The global networking system allows members to enjoy the convenience of resource sharing without leaving home.
don’t have “careful”
Like other industries, the Australian camping industry is also facing the embarrassment of “difficult to agree” among consumers. How to choose the living and entertainment facilities in the BIG 4 chain camp is also the top priority that plagued the construction of the camp at the beginning. After careful market research, the BIG 4 chain camp believes that only by improving the living and entertainment facilities as much as possible can everyone come Visiting tourists spend a perfect holiday.
Although the facilities in each BIG 4 chain camp are different, according to the needs of users, the main facilities determined by the final chain camp include: swimming pool, hot water swimming pool, jacuzzi, water sports, barbecue place, camp kitchen, convenience store , Grocery Store, Bar/Cafe, Outdoor Games & Park Activities, Indoor Games & Park Activities, Recreation Lounge/Game Room, Children’s Activities, Tennis Courts, Jumping Pillows or Inflatable Trampolines, Children’s Playground, Mini Golf, Bike Rentals , boat ramps and networks, internet kiosks, Wi-Fi and Wi-Fi.
“Service first” is a golden rule that will never be outdated in any chain organization. It is precisely by virtue of this business philosophy that the Australian BIG 4 chain camp has grown from the initial obscurity to the current household name, and even can be called a famous brand in the world. As far as the BIG 4 brand is concerned, “pay attention to details and pay close attention to quality” is also regarded as the foundation of the brand’s survival. Only a chain camp brand like BIG 4 that always sticks to its heart can truly create A business miracle.
