The first batch of models of the Haval H9 Lorenz Pole Star Edition, which once made fans of off-road modification smash their circle of friends, will be officially delivered to users across the country in the near future. Because of its status as a “front modification” that is legally and compliantly registered on the road, as well as its characteristics of being completely consistent with ordinary mass-produced cars in terms of brand after-sales service guarantee, the Haval H9 Lorentz Pole Star Edition has completely become popular in the modification circle.
In response to the strong request of the majority of off-road modification fans, on June 19, 2020, the Haval Lawrence Modification Culture Cloud Salon and Haval H9 Lawrence Pole Star Edition Tasting Meeting with the theme of “Burning Power Aesthetics” was held at Haval Smart The home live broadcast room is online as scheduled. Zhang Fuzhi, Director of Haval Brand Marketing Planning, and Chen Zhongxian, Executive President of Lawrence China, deeply interpreted the design of the Haval H9 Lawrence Pole Star Edition and the future plans of both parties. Off-road modification culture.
Burning Power Aesthetics Releases Wild Instinct
If there is a world hall of fame for car modification, Lawrence must have a seat. As a master in the field of car modification, Lawrence is known internationally as the “Mercedes-Benz fashion designer” and is dedicated to high-end brand modification. Chen Zhongxian, executive president of Lawrence China, said: “Different from other modified brands, the design concept of Lawrence is to respect the original model, dig deep into its spiritual connotation, and convey and sublimate the brand soul with the ultimate visual expression.” Out Based on the mutual recognition of each other’s brand concepts and the common desire to promote the off-road modification culture, Haval and Lawrence cooperated in depth to create a high-end custom modified model H9 Laurence Pole Star Edition based on the prototype of the flagship Haval H9.
Haval H9, as the hard-core off-road flagship SUV, is calm and elegant, low-key and introverted, with strong off-road performance and the spirit of exploring the unknown. Lawrence takes this as an inspiration to perceive and visualize strength and wildness, and thoroughly stimulates the primitive instincts in Haval H9. Haval H9 Lawrence Pole Star Edition has three colors of red, gray and black with strong color contrast. It constitutes the main body of the vision and draws inspiration from the art of traditional Chinese calligraphy. The visual key points such as the front, sides and roof of the car are enhanced with black refitting kits. The higher body posture makes Haval H9 exude awe-inspiring and powerful momentum from the inside out. King’s majesty. Thanks to the heritage of refitting high-end brands and adhering to the concept of “quality first, comfort improvement” of Lawrence, the interior of the Polestar version is covered with Nappa leather and Alcantara materials used by luxury brands. The classic red and black collocation, all Hand-stitched, wild yet delicate, every detail interprets the collision and unity of power and aesthetics of off-road modification.
For the first time in history, Chinese brands compete with imported luxury brands
The birth of the Haval H9 Lorenz Polestar Edition is much more than just adding a modified car that is “too cool to have no friends”. The cooperation between Haval and Lawrence is the first time that a Chinese brand has cooperated with a top international refitting brand. It not only proves that Haval, as a leading SUV brand, has global influence in terms of products and brands, but also shows that Haval is achieving market sales. At the same time as the status of the king, we will make efforts to modify the culture, and realize the determination to lead the way in terms of soft and hard power.
In addition, the Haval H9 Lorenz Polestar Edition is sold in parallel import channels, meeting the core needs of high-end off-road people for personalization, luxury and superiority. The imported luxury SUV represented by Lexus LX570 confronted each other head-on and fought at close range. Zhang Fuzhi, marketing planning director of Haval brand, said: “Haval H9 Lorenz Pole Star Edition enters the parallel import car channel, which is the first time for a Chinese brand to truly compete with imported luxury brands in the same field, and it reflects our confidence and strength. .”
Join hands with Lawrence to accelerate the evolution of off-road modification
For Lawrence, this is also the first time in its history that it chooses to cooperate with a Chinese brand. With the strong influence of the Haval brand SUV in China and the appeal of consumer groups, Lawrence, which used to be only “famous” among modification enthusiasts The brand is bound to be well-known by a wider public, and it will also be even more powerful for Lawrence to further open up the Chinese market and promote its design modification concept and modification culture.
Haval H9 Lorenz Polestar Edition is also the first mass-produced refitted SUV in China. Its appearance will undoubtedly have a profound impact on the trend of domestic off-road refitting, and accelerate the industry’s development towards legal compliance, more professionalism, higher-end, and more focus on functions. and the direction of aesthetic design. Li Zhongke, the founder of Chilin Modification, said: “Professional customization, legal compliance, Haval H9 Lorenzo Pole Star Edition has truly achieved front modification, which has a great impact on the industry.” Due to the status of “front modification”, Haval H9 Lorenzo The Shijixing version enjoys the same treatment as ordinary mass-produced cars in terms of licensing, insurance, and brand after-sales service. This inherent advantage will also greatly accelerate the popularization of modified cars and promote the development of domestic modification culture. “The Haval H9 Lorentz Polestar Edition meets the diverse needs of car owners, and also provides solutions for car lovers who like to modify.” Lao Jiu, the leader of the Hongjiu Team, said.
At the live broadcast, senior refitting enthusiasts Yoyo and off-road e-family Beijing Brigade Shepherd Lang, who have been active in the refitting circle, shared their personal off-road refitting life and experience, and expressed their special appreciation for the cooperation between Haval and Lawrence. It was the H9 Lawrence Polestar Edition that gave a positive response and high recognition. “Haval H9 and Lawrence, the top international modification brand, have created what I think is the coolest mass-produced modified car at present. It is crazy, draggy, and wild enough, and it is well proportioned. It particularly vividly explains what combustion is. The aesthetics of power.” Brother Yoyo said.
China’s off-road modification culture has been rooted and sprouted for many years, and the depth and breadth of modification are constantly upgrading. High-end, brand, quality, personalization, and customization have gradually become the mainstream direction of off-road modification. As a leading SUV brand, Haval will take on the responsibility of leading the off-road modification culture and promoting China’s off-road culture. The Haval H9 Lorenz Polestar Edition is just the beginning. In the future, the cooperation between Haval and Lawrence will be further deepened to create more amazing professional modification works and promote the upward development of Chinese SUV culture and modification culture.
