The 18th Shanghai International Auto Show officially kicked off at the Shanghai National Convention and Exhibition Center. Dongfeng Yueda Kia brought a new model matrix to this auto show, bringing its latest global synchronized products and leading intelligent technology.
At this auto show, not only the new generation of K3 debuted, but also star models such as the new generation of KX5, the new generation of smart running, and the new generation of sports cars also appeared; in addition, Dongfeng Yueda Kia also showed the next-generation new energy concept car Imagine by KIA and the previous The READ driving system, which shined brilliantly at the CES exhibition, offered a futuristic full-sensory car feast for the audience who came to the booth, and fully demonstrated Dongfeng Yueda Kia’s extraordinary ambition to lead the future car travel life.
Event site
The first show of the new generation K3
In this year’s auto show, the highly anticipated Dongfeng Yueda Kia’s new-generation K3 model ushered in its debut. As an unshakable star model in the compact car market, Dongfeng Yueda Kia K3 has accumulated the trust and recognition of nearly one million users with its breakthrough appearance design and excellent quality since it was introduced into China in 2012. The new generation of K3, which debuted this time, has captured the flashes of countless audiences with its younger and sharper sporty appearance, and has become the most shining new star at this Shanghai Auto Show.
Dongfeng Yueda Kia new generation K3
Dongfeng Yueda Kia has once again used the “Design KIA” design concept to create the dynamic and stylish beauty of the new generation K3: Kia’s family-style tiger-roaring front face has a new interpretation on it, and the powerful air intake grille adopts a straight waterfall The design is embellished with jagged chrome-plated strips, and it is perfectly integrated with the sports car-style hood double ridgeline and the imposing LED headlights. Spend.
On the side of the body, the strong and powerful waistline is matched with shark fin antennas and multiple aluminum alloy wheels. The rear of the body adopts through-type LED taillights to increase the visual width of the body. The bottom of the sporty rear bumper adds blackened decorative panels and chrome-plated elements. With a sense of wholeness. The refreshing and avant-garde design of the new-generation K3 can be called a work of art in the field of compact car design.
In terms of power, the new generation of K3 will provide two power systems of 1.5L and 1.4T for users to choose. Among them, the 1.5L displacement power system is based on the latest Smartstream architecture of Kia Motors, applying a true four-cylinder engine and an intelligent continuously variable transmission. It has excellent fuel economy, reliable power performance, and good engine noise performance, which fully demonstrates Dongfeng Yueda Kia’s technological leadership in powertrain. At the same time, intelligent technology applications such as the intelligent interconnection system and DRIVE WiSE safety assistance system jointly developed with Baidu can satisfy consumers who have comprehensive and high-standard requirements for design, configuration, and control.
K3 plug-in hybrid model
In order to cater to consumers’ ever-increasing awareness of environmental protection and meet their diverse needs, the K3 plug-in hybrid model is also on the scene. It adopts the same appearance design as the new-generation K3 fuel version model and will be equipped with Kia’s world’s most cutting-edge Hybrid technology, the power drive system is composed of the dual core of the engine and the electric motor, and has three different driving modes, aiming to achieve the perfect fusion of the car’s own high performance and driving experience comfort, so that the driver can fully experience the surging power of the double core , bringing more driving pleasure and a more environmentally friendly and economical green travel life.
CTCC K3 RACE CAR
In addition, in order to allow more audiences and high-performance car enthusiasts to experience the track genes of the new generation K3 at close range, Dongfeng Yueda Kia also brought the CTCC K3 RACE CAR (a new generation K3 CTCC China Touring Car Championship racing model), This model fully integrates the art of racing with the charming design of the new-generation K3, showing its surging performance and extraordinary charm. It will once again compete in the 2019 CTCC as the defending champion, continue to write the legendary chapter of the game, and provide strength endorsement for the new generation of K3 in core technical fields such as power, control, and safety.
Concept car Imagine by KIA unveiled
In addition to the appearance of the new generation K3, Dongfeng Yueda Kia booth also brought a futuristic concept model——Imagine by KIA. With an unprecedented next-generation car shape, the exquisite, avant-garde and simple design concept of “Design KIA” is presented through Cool The dazzling visual symbols are passed on to the public, showing the latest achievements in Kia’s electrification development process, and creating more possibilities in the design of electric vehicles in the future.
Concept car Imagine by KIA
It has to be said that the first thing that attracts the imagination of Imagine by KIA is its extremely flexible appearance. The futuristic space-time silver car paint and the glare LED light strip covering one third of the front of the car look like the mask of Iron Man. striking. Viewed from the side, the three-layer through shape, the roof is equipped with an integrated windshield extending from the front of the car to the rear half of the roof, the sexy waistline extending from the hood to the rear of the car, and the shape of the rear of the car body is a perfect composition. A spaceship from the future. The wheel part is made of acrylic glass and crystal-style wheel spokes, outlining four petal-shaped spokes. When the wheels run like light and shadow, the sense of the future comes alive.
The core highlight of Imagine by KIA is that the dashboard is composed of 21 LCD screens the size of smartphones, which is particularly sci-fi style. These star-studded LCD screens have a number of skills including full car control and decoration, bringing an excellent humanized experience with sci-fi interaction, constructing a futuristic digital world in the car, and depicting a vivid picture for consumers. A blueprint for future car interiors.
The READ driving system experience cabin debuts
Another eye-catching focus of Dongfeng Yueda Kia’s booth is the new real-time emotional adaptive READ driving experience cabin that shined at this year’s CES in the United States. As a representative of Dongfeng Yueda Kia’s latest technological strength, the READ system is developed by The car is jointly developed with the MIT Media Lab, including three cockpits: READ Me (single), READ Now (two), and READ Motion (four). Different from the current mainstream intelligent voice command system, it integrates Advanced vehicle control technology and AI-based emotional intelligence system create a mobile car space oriented by human senses.
READ driving experience cabin
Feeling the READ driving system at the Shanghai Auto Show, I have to marvel at Dongfeng Yueda Kia’s advanced technology in automotive cutting-edge technology. The READ Me single-person cockpit analyzes the occupant’s facial expressions, heartbeat and other physiological signals in real time, and uses the vibrating woofer in the cabin to transmit vibrations to the seat in accordance with the style of video and music, creating a 5D realistic space. Under the driving adjustments such as lighting, temperature, and fragrance in the cabin, the driver’s personal emotional experience is even better, opening up a new world full of joy, sensibility, and future fun.
With the support of V-touch motion recognition touch technology, READ Now uses a 3D camera to recognize the driver’s line of sight and the position of the fingertips, and accurately recognizes the driver’s needs. Only a few simple actions such as clicking, scrolling, and sliding can easily and conveniently control the required functions, bringing a palpable sense of science fiction to the driver and passengers. Not only the changes in the internal cockpit, but also suggestions for driving routes under the emotional changes of the occupants. At the same time, the sunroof, air-conditioning and other devices in the car will be opened for the driver, breaking the barriers between inside and outside, and creating an unbounded cockpit.
On the basis of V-touch motion recognition touch technology, READ Motion adds Face-ID login and remote object real-time video conferencing system to achieve a science fiction-level remote control experience. It is conceivable that when four people use the cockpit at the same time, the original remote video control is performed in a three-dimensional form, and the atmosphere in the experience cabin is created to complete the perfect reproduction of the control room of the Star Wars movie.
This READ driving system, which combines future technology and human intelligence needs, not only redefines the value of a car, but also interprets that a car is not just a body that carries and moves drivers and passengers, but an unbounded space that can perceive the emotions and needs of drivers and passengers. The cockpit also shows Dongfeng Yueda Kia’s in-depth insight into user needs and its pioneering ambition for future car travel.
For Dongfeng Yueda Kia, from the launch of the new-generation KX5 to the debut of the new-generation K3, Dongfeng Yueda Kia, adhering to the principle of sincerity, has completed the upgrade layout from the SUV and sedan markets, providing a strong foundation for the company’s next comprehensive advancement power. The Imagine by KIA concept car and the READ driving system showcase Kia Motors’ world-leading technological strength, and are also the most solid backing for Dongfeng Yueda Kia to continuously bring more technological and intelligent products to consumers.
Facing the future, Dongfeng Yueda Kia will base itself on the Chinese local market, introduce models with leading technologies based on the actual needs of Chinese consumers, deepen the forward-looking layout in various market segments such as new energy vehicles, SUVs, and sedans, and With an attitude closer to consumers and a more competitive path, Dongfeng Yueda Kia Motors will continue its full-scale attack on the market in 2019.
