On June 16, Tibet Yitu Motorcycle Trade Co., Ltd., the first domestic authorized dealer of BMW motorcycles featuring motorcycle travel services, officially opened in Lhasa, the “Sunshine City”. After The House of Machines (THoM) in Shanghai, it is the second brand-exclusive experience store. In the process of motorcycle consumption gradually shifting from just-needed transportation to leisure and entertainment lifestyle consumption, motorcycle travel is becoming a lifestyle that many riders yearn for. The opening of BMW Motorrad Tibet Yitu not only injects new ideas into the traditional motorcycle retail model, but also confirms once again BMW Motorrad’s core values centered on customer experience. As the most individual and highly emotional brand of the BMW Group, BMW Motorcycle once again breaks through the tradition, guarantees riders to “drive” Tibetan areas with professional services, believes that “horses” can be reined, and interprets “making riding a life” “The brand spirit.
Mr. Zhan Fei, Director of BMW Motorrad China, said at the opening ceremony: “BMW Motorcycle is committed to creating a luxury motorcycle riding service ecosystem for BMW motorcycle riders and fans. Tibet Yitu is an exclusive experience featuring motorcycle travel services. The store model is not only unique in the global sales network of BMW motorcycles, but also shows an innovative model for the traditional domestic motorcycle retail business. Since then, the travel service products under the 3T strategic framework of BMW motorcycles will be based on Yitu The window is presented to consumers in Tibetan areas and even the whole country. It will become more convenient to travel in Tibet and view the world by riding a BMW!”
Professional services to help realize the dream of Tibetan motorcycle travel
Tibet Yitu Motorcycle Trading Co., Ltd. is located in the style street of Wencheng Princess Cijuelin Tibetan Courtyard in Lhasa City, Tibet Autonomous Region. It is built on the mountain with a three-story Tibetan-style single-family building with very local characteristics; District culture, locomotive culture, professional maintenance equipment and other elements form a scene of its own.
The first floor of Tibet Yitu Exhibition Hall is an exhibition hall, which can provide traditional motorcycle 4S services, as well as professional travel services such as BMW motorcycle vehicle rental, exclusive logistics, travel planning, professional riding officer leadership, and rescue support. Motorcycle riders traveling to Lhasa can enjoy professional services such as vehicle inspection and maintenance that meet BMW standards in the store. At the same time, they can replenish riding equipment, exchange travel experience, choose Yitu motorcycle products, and get acquainted with the journey Partners, etc., make full preparations for exploring Tibetan riding.
Riding a horse on the snowy plateau, in addition to ensuring excellent vehicle condition, the rider’s rest and maintaining a good riding condition are equally important. The second and third floors of Tibet Yitu are light luxury motorcycle travel themed hotels designed by BMW official designers. The 22 motorcycle themed rooms are equipped with helmet racks and cycling clothes hangers; 24-hour hot water, cotton and linen Comfortable configurations such as bedding and humidifiers ensure that the knight can fully relax and rest in the Wing Tour Hotel, so that the departure of the next day will be full of energy. Not only that, but in the social space of the hotel, while overlooking the Potala Palace with cyclists from all over the world, they exchanged cycling experience and travel experiences, which endowed the cycling life with an unforgettable and beautiful meaning at the moment of sharing. The BMW Motorcycle Tibet Yitu dealership is undoubtedly the base camp and supply station for the riders on their journey to Tibet. It helps BMW riders who yearn for the culture of Tibetan areas and the beauty of the plateau to respond to their inner calling and successfully complete their exploration of Tibet and themselves.
In-depth development of 3T strategy to create a luxury motorcycle service business
Since BMW Motorrad released its 3T development strategy in 2019, from the three dimensions of “travel product sales”, “BMW Motorcycle China Riding Academy” and “BMW Motorcycle Legendary Journey”, it has provided comprehensive information covering car purchase, training, and car use. A full range of high-end services to meet the increasingly diverse needs of BMW motorcycle riders.
In terms of travel product sales, based on traditional new car sales and after-sales services, BMW Motorrad has joined hands with dealers to successively carry out premium used car business, vehicle leasing, premium logistics, knight special insurance, helicopter rescue and other businesses, shaping the sales business It is a model of a three-dimensional and sustainable development industry model. Considering that Chinese motorcycle culture is still developing rapidly and there is a strong demand for safe riding and driving training, BMW Motorrad China Riding Academy has established an international-level motorcycle riding training system and a team of instructors for all motorcycle enthusiasts. Riders provide riding training from entry to mastery, so as to improve riding safety, help spread riding etiquette, and create a harmonious Chinese riding culture. The BMW Motorcycle Legend Tour project, through strategic partners, provides riders with motorcycle travel products with rich overseas and domestic routes and professional services. At the same time, as the digital innovation pioneer of the BMW Group, the BMW Motorcycle Riding Life mobile app and WeChat mini-program will also be launched in early 2020, creating an exclusive online home for every rider who loves BMW motorcycles.
At present, BMW motorcycles have 51 dealerships in 38 cities across the country, not only covering major markets in Beijing, Shanghai and coastal areas, but also providing convenient services for many BMW motorcycle users on popular motorcycle travel routes such as Tibet and Yunnan. Whether it is a newly promoted motorcycle rider who is preparing to realize his dream in Tibet for the first time, or a BMW motorcycle travel expert who is fascinated by the plateau style, the opening of the authorized dealership of BMW Motorcycle Tibet Yitu is undoubtedly a solid foundation for all BMW motorcycle riders to realize their legendary journey backing. Make an appointment, bring good equipment, invite friends and friends to set off immediately, feel the fun and passion of driving during the trip, and make riding a wonderful life for every motorcycle user!
