Recently, Chery’s SUV Tiggo 5x won the Brazilian Annual Marketing Award in the car selection event held by the well-known Brazilian car media Auto Esporte.
It is reported that Auto Esporte is one of the most influential and authoritative automotive media in Brazil with the widest audience. This time, Tiggo 5x won the annual marketing award in the auto selection event held by Auto Esporte, which not only reflects that Chery’s products and brands have been widely recognized by Brazilian consumers, but also reflects the growing global popularity of Chinese auto brands represented by Chery. Influence.
Quality wins trust
Tiggo 5x won the honor because of its excellent product quality. Unlike other countries, Brazil’s local climate is hot and rainy, which puts forward higher requirements for car quality, safety and handling. These factors have put forward higher requirements for the technical strength of automobile brands.
In order to ensure product quality, Chery took root in Brazil and established a local R&D center and production plant to continuously improve localized production levels and lay a solid foundation for building high-quality products and establishing an excellent brand. In addition, relying on its own global R&D system and team, “V”-shaped positive development system and process, and the globally unified standard production management system – CPS (Chery Production System), the global quality of Chery Automobile is further guaranteed. At present, the 3MIS IPTV (failure rate per 1,000 vehicles within 3 months) of Chery’s new products has far exceeded the industry average level and exceeded the level of some mainstream joint venture brands.
In the “2019 J.D. Power New Car Quality” report released in the second half of this year, Chery’s brand ranking increased by 26 places compared with the previous year, and it was at the same level as many joint venture brands; among them, Tiggo 5x also performed well, ranking among the top international brands. Yunji’s compact SUV segment ranks fourth.
Brazilian media gave rave reviews to Tiggo 5x
The well-known Brazilian website “UOL News” once published an article after a test drive of Tiggo 5x, saying that Tiggo 5x has reached the technical level of Germany, and its quality is even better.
Service wins word of mouth
Chery’s popularity among consumers in the Brazilian market also benefits from the thoughtful and high-quality services of local dealers. For a long time, Chery’s 4S stores in Brazil have operated according to Chery’s overall standards. If a customer comes to the store to look at the car, but does not have time to take a test drive, the store will record the address of the other party’s work or home, and drive the car over for the test drive at the customer’s convenience. High-quality services have won the trust of customers, and more and more local consumers are willing to choose Chery.
The first self-operated 4S store (Huangshan store) opened by Chery CAOA in Brazil, named after Huangshan, a famous scenic spot in Anhui
In order to provide users with higher-quality services, Chery Automobile has organized global service skills competitions for many times to exercise skills and improve service levels in the competitions. The service concept and practice of “convenient, more professional, and more caring” successfully won the “2019 China Auto Service Golden Wrench Award-Service Improvement Award”, and won the highest honor in China’s auto service industry for 9 consecutive years.
Localized operation wins the future
Today’s Chery, every time before entering an overseas market, will conduct in-depth research on local industrial policies, market conditions, competitors and the behaviors of local consumers, etc., formulate localized operation strategies “according to local conditions”, and actively promote digital marketing and experiential marketing , carry out a series of online and offline brand building activities. In addition, Chery has specially developed flexible fuel vehicles that meet local needs for the Brazilian market, and has devoted itself to local public welfare and people’s livelihood as a “corporate citizen”, gaining a good international reputation.
Recently, at the China Enterprise Overseas Image Summit Forum under the guidance of the State Council Information Office, the State-owned Assets Supervision and Administration Commission of the State Council, and the All-China Federation of Industry and Commerce, hosted by the China International Publishing Group, and undertaken by China Report Magazine, Chery won the “2019 Chinese Enterprise Overseas Image Summit Forum” for its years of overseas cultivation. Top 20″, and joined hands with Huawei, Lenovo, Alibaba and other companies to enter the top ten. This is the fourth time that Chery has won this honor.
As the largest market in Latin America, Brazil is one of Chery’s important overseas strategic markets. With its solid user base and good reputation, Chery’s sales volume in Brazil now ranks among the top among Chinese auto brands. In the future, Chery will increase the pace of development in Brazil, accelerate the launch of new models, and meet the diverse needs of Brazilian consumers with more abundant and high-quality products and services, and help Chery continue to increase its global influence.
