On February 5, the 15th India Delhi International Auto Show was grandly opened in Delhi, the capital of India. As a world-renowned manufacturer of SUVs and pickup trucks, Great Wall Motors debuted at the Indian Delhi Auto Show with Haval and Great Wall EV, and launched a variety of core parts and components, demonstrating to Indian consumers the powerful product lineup and leading technological strength of Great Wall Motors . In this Indian auto show, Great Wall Motors adopted the form of an independent booth, with a booth area of 3,150 square meters, setting a historical record. At the same time, Great Wall Motor announced its goal of entering the Indian market at this auto show, and Great Wall Motor’s Indian market strategy officially launched.
Great Wall Motors unveiled at the 2020 Delhi Auto Show
At the press conference, Mr. Hadeep Brar, Director of Marketing and Sales of Haval Motors Ltd. India, said: “In the future, Great Wall Motors will continue to focus on globalization, and the Indian market will become the most important part of Great Wall Motors’ strategic layout. It is an important part.” At the same time, Hardeep Brar announced that Great Wall Motor’s Indian market strategy was officially launched. Great Wall Motor will take root in India and establish a full-service ecological chain covering research, production, supply and sales, and contribute to the society. Actively contribute.
Hadeep Brar, Director of Sales and Marketing of Haval Motors Ltd., released the Indian market strategy of Great Wall Motors
Conference site
Technology Great Wall Intelligently Leads the World, Luxury Lineup Appears at Indian Auto Show
At this year’s Delhi International Auto Show, Great Wall Motors participated in the exhibition with the theme of “Great Wall of Science and Technology Leading the World”, aiming to show that Chinese automobiles compete in the global automobile industry by virtue of the background of “Great Wall of Technology” and an exhibitor lineup compatible with “wisdom” and “intelligence”. Strength.
Great Wall Motors became the focus of the exhibition
As the “global leader of China’s SUVs”, the Haval brand focuses on SUV products, and has now formed large, medium and small, high, medium and low models with multiple specifications and varieties. At present, the cumulative global sales volume of HAVAL SUV has reached 5.8 million units, setting a record of being the first in China’s SUV sales for 10 consecutive years.
This time participating in the Indian Auto Show, the Haval brand not only completed the global premiere of Haval Concept H and the Indian debut of Haval Vision 2025, but also exhibited four models of Haval F7, Haval F7x, Haval F5, and Haval H9, which have already achieved success in the global market. A high-end smart SUV product with a good reputation.
Haval brand exhibition area
Concept cars Haval Concept H and Haval Vision 2025 not only represent the latest design language of the Haval brand, but also fully demonstrate Great Wall Motors’ thinking on the future development direction of electrified and intelligent vehicles.
World Premiere of Haval Concept H Concept Car
Haval Vision 2025 concept car debuts in India
Haval F7, Haval F7x, Haval F5, and Haval F series once again collectively presented the three masters, presenting the youthful and intelligent technological charm of Haval brand models. Among them, the Haval F7, which is positioned as an “AI intelligent networked SUV”, is the first global car of a Chinese auto brand built with global superior resources. Since its overseas launch, it has become a representative model of the globalization of Chinese SUVs; The coupe SUV, positioned as an “AI smart coupe SUV”, will also be produced and sold globally, continue to lead the coupe trend, and promote the globalization of the Haval brand; Haval F5 is positioned as a trendy smart-connected SUV for young consumers born in the 90s The trendy car tailored by the group is also the vanguard of the comprehensive rejuvenation of the Haval brand. Haval H9 is an intelligent hardcore all-terrain SUV integrating “powerful off-road performance, leading intelligent network connection, high-end safety technology, and luxurious and comfortable equipment”. With rich intelligent technology and safe and comfortable configuration, it is committed to bringing customers “Enjoy off-road” car lifestyle.
AI Intelligent Connected SUV Haval F7
AI smart coupe SUV Haval F7x
Chaopai Zhilian SUV Haval F5
Smart hardcore all-terrain SUV Haval H9
As an independent new energy brand launched by Great Wall Motors to the Indian market, Great Wall EV focused on displaying two representative products in the field of new energy, Great Wall EV R1 and Great Wall EV iQ.
Great Wall EV Exhibition Area
Among them, the Great Wall EV R1 is built on the ME platform, China’s first pure electric exclusive platform, equipped with L3 level unmanned driving technology, and has five highlights of “high appearance, large space, smarter, safer, and high quality”; Great Wall EV iQ adopts The cross-border design is China’s first pure electric cross-border compact SUV, and its practicality and passability are far ahead of the same-level models.
Great Wall EV R1
Great Wall EV iQ
In addition, Great Wall Motors also demonstrated to Indian consumers the leading achievements it has made in the fields of electrification and intelligence in recent years. Cobalt-free and quaternary batteries, “flat-Hairpin” electric drive system, intelligent steering DP-EPS series and other “hard-core” parts and components were unveiled at the exhibition, which can fully meet the needs of pure electric, hybrid, traditional power, etc. Model requirements, covering passenger cars, commercial vehicles, logistics vehicles, special vehicles, buses and pickup trucks, fully demonstrate the charm of the “Great Wall of Technology”.
New energy vehicle power battery
“Flat-Hairpin” electric drive system
DP-EPS intelligent steering series products
At the same time, leading scientific and technological achievements such as Haval smart cockpit, Haval safety body, Great Wall EV self-driving technology and laminated power battery have also become the focus of attention on the spot. After experiencing Haval’s smart cockpit, many local consumers in India were full of praise and expressed their expectation for Great Wall Motors to enter the Indian market.
Haval Smart Cockpit
Comprehensive deployment of the Indian market leverages the global auto industry structure
At present, Great Wall Motors is developing rapidly in the world. It has formed a global R&D pattern of “seven countries and ten places” and a global production layout of “9+5”, and has established more than 500 high-quality distribution networks in more than 60 overseas countries. Products are available in every corner of the world. In 2019, in the Russian market, Great Wall Motor’s first overseas full-process vehicle factory, the Tula plant in Russia, was officially put into production, and the Haval brand jumped to the top of the sales of Chinese auto brands in Russia with a super high growth rate of 289%.
Great Wall Motors’ Global Layout
Breakthroughs and phased victories in overseas markets have strengthened Great Wall Motor’s determination to continue focusing on global development in the future. The Indian market will become an important strategic market for the evolution and advancement of Great Wall Motor’s strategic layout. This is not only because of the rapid growth of the Indian economy, which has brought vigorous development to the Indian auto industry. More importantly, the Indian government vigorously advocates international strategies such as “Make in India”, “Digital India” and “Clean Energy India”, which are highly consistent with the sustainable development goals of Great Wall Motors.
Great Wall Motors will establish a full-service ecological chain covering research, production, supply and sales in the Indian market
In the future, Great Wall Motors will fully upgrade its R&D center in Bangalore, India, tailor smart safety products for Indian consumers, and continue to increase investment in localized R&D.
At the same time, Great Wall Motors will also accelerate the follow-up work of the acquisition of the Tarigang factory in India. Based on the existing “9+5” global production layout, Great Wall Motors will build it into Great Wall Motors’ tenth global factory and the second overseas factory. The craft vehicle factory has further improved the global production pattern of Great Wall Motors. The factory will be mainly used for the localized production of Great Wall Motor’s SUV products and EV products, and will provide more than 3,000 local jobs. In addition to the R&D and production of complete vehicles, Great Wall Holdings Group will also invest in the production of automotive batteries in India to create a complete supply chain system.
Great Wall Motor and General Motors signed an agreement to acquire the Indian plant in Talegaon
In the future, Great Wall Motor’s Haval brand and Great Wall EV brand products will enter the Indian market for sales. Among them, the Haval brand will launch a full range of SUV products in India, and the Great Wall EV brand will launch different products for travel and private vehicles. It is worth mentioning that Great Wall Motors will use India as its base and export its products to other countries in order to realize R&D in India, production in India, and global sales.
Indian consumers are full of expectations for the arrival of Great Wall Motors
Competing in the world is not only a competition of product strength, but also a competition of comprehensive strength of enterprises. The overall deployment in the Indian market will not only help Great Wall Motors further advance its globalization strategy, but also let the world see the foundation and strength of Great Wall Motors. Deep cultivation in India will help Great Wall Motors take the lead in the world’s most potential auto market, and will also enable Great Wall Motors to win the initiative in the future competition of the global auto industry structure.
