On February 14, the BMW 1 Series Sedan sports sedan ushered in a comprehensive upgrade, and presented a surprise gift to Chinese consumers of entry-level luxury cars—the new BMW 1 Series Sedan M Sport “Dynamic” was launched. The BMW 1 Series Sedan Sports Sedan offers four model configurations: BMW 1 Series 118i Fashion, BMW 1 Series 118i M Sports Package, BMW 1 Series 120i Leading M Sports Package and BMW 1 Series 120iM Sports Package. The price range is 19.99- 269,900 yuan. This upgrade not only adds the entry-level four-cylinder model 120i leading M sports package, but also includes many functions such as the 8.8-inch high-definition touch screen and hexagonal angel-eye LED headlights that are popular among young people. Standard configuration further enriches consumers’ choices.
At the same time, the launch of the new BMW 1 Series sedan M Sport is also the first time that BMW has applied the M sports package to a domestic compact platform model, which fully demonstrates BMW’s concept of “in China, for China” and further attracts young consumers and consumers. M The ultimate sporty distance. Wearing the M jersey, the new BMW 1 Series Sedan M Sports Edition presents a sharp and flamboyant leapfrog dynamics, resoundingly responding to the sports proposition of young consumers today.
Appearance is the trend
“Appearance is justice” is the most intuitive expression of a young attitude. The new BMW 1 Series Sedan M Sports Edition wears the M sports suit, which subverts the existing cognition of youth trends with a wild and uninhibited sports posture.
Extreme dynamism is the first impression of the new BMW 1 Series Sedan M Sport. Adopting BMW’s new family design language, which is derived from M’s classic three-stage aerodynamic front surround and honeycomb grille shape, the new BMW 1 Series Sedan M Sport looks like a beast ready to go. The sharp and short lines extend from the center grid to both sides, and the vertical knife-style aerodynamic diversion grooves are like two fangs, which not only add more impact to the imposing “face”, but also accelerate the passage of air in front of the car, effectively reducing the resistance. The new family-style hexagonal headlights are more like a pair of “spiritual eyes”, with sharp edges and corners, and a sharp shape. The whole series is equipped with extended LED headlights as standard, which can automatically turn on the “curve supplementary lighting” when the vehicle is cornering, further improving driving safety. Turning headlights are like sword eyebrows, and when they are lit, they become eye-catching.
Coming to the side of the car, the “M” logo on the front fender highlights its exclusive identity of individual sports. A three-dimensional waistline starts from the front of the car, passes through the front and rear door handles and runs to the rear of the car, matching the slightly protruding side skirts of the new M suit, reflecting changing light and shadow effects and making the entire streamlined body more muscular. The eyes pass over the classic Huo’s corner of the C-pillar, and the chic posture of the M sports suit is fully displayed at the rear of the car. The long and narrow diversion grooves on both sides echo the shape of the front of the car. There are two chrome-plated exhaust tailpipes on both sides. In the middle are three guillotine-like diffusers extending from the bottom to the rear bumper, which can quickly guide the airflow under the car to increase the Body downforce while driving ensures excellent body stability and handling.
Inside the car, the M sports multifunctional steering wheel with the exclusive chrome-plated “M” logo is wrapped in leather stitching, and the dynamic adjustment for sports driving provides the driver with a very textured steering experience. The driver-oriented center console is inlaid with black high-gloss trim, creating a ubiquitous sense of movement. The M sports suit is like an eye-catching battle suit with both performance and styling, which makes the new BMW 1 Series Sedan M sports version trendy when it comes out, leading a youthful style.
Burning engine is blood
Under the extremely dynamic sports appearance, there is a restless heart unwilling to be ordinary. The BMW 1 Series Sedan sports sedan is equipped with a new B38/B48 engine, integrated with BMW’s core high-efficiency power technology, and matched with a 6-speed/8-speed Steptronic automatic manual transmission, creating an excellent driving experience beyond its class.
Take the BMW 1 Series 120i leading-type M sports suit as an example, the brand-new B48 engine can burst out a maximum power of 141 kilowatts in an instant, and the matched 8-speed Steptronic automatic transmission has excellent mechanical quality, smart shift logic and precise The shift distance allows the BMW 1 Series to take the lead in an instant when the engine is burning. Coupled with the standard front and rear high-strength independent suspension of the whole series, it makes its handling stable and agile. In addition, it is also equipped with the unique dynamic traction control system (DTC) of the same level, which allows the wheels to slip to a limited extent, thereby improving the traction of the vehicle under special conditions; Effectively correct the driving route, and let me take control to achieve a more interesting and safe driving style.
In addition to experiencing the passionate moment of adrenaline rush, the standard driving experience control system of the whole series allows the driver to freely choose among the efficiency-oriented ECO PRO energy-saving mode, COMFORT comfort mode and SPORT sports mode to experience different road conditions and moods A different kind of driving pleasure.
Internet is the future
The BMW 1 Series Sedan sports sedan is not only a “straight man of steel” limited by sports control, but also a “sunshine warm man” who is witty and caring. The intelligent interconnection technology applied to the models shows that BMW grasps the future and connects you and me. Forward thinking.
The standard 8.8-inch high-definition touch screen of the whole series is equipped with the sixth-generation iDrive human-computer interaction system. The operation interface is simple and easy to use, bringing an efficient digital interactive experience. The unique wireless Apple CarPlayTM function of the same class not only frees the car from the trouble of messy cables, but also can instantly project the screen when getting on the car, bringing a faster mobile Internet life. The interconnected driving system equipped on the vehicle can be used with the BMW cloud interconnected APP to realize multi-dimensional digital services such as remote vehicle control, information viewing, online journey management, high-end travel services, lifestyle and entertainment, and even provide SOS intelligent emergency call services. While fully demonstrating the geek attitude of young people, it also gives car owners reliable travel protection.
Being young is a person’s freedom and ease, and it is even more enjoyable to call friends and friends. The BMW 1 Series Sedan sports sedan adopts a body design with short front suspension. The wheelbase of 2670 mm provides enough space for the rear row. The largest integrated panoramic sunroof in its class also sweeps away the oppressive feeling in the rear row of compact cars. Bring a spacious ride experience. Considering the comfort requirements of Chinese customers, the backrest and seat cushions of the rear row are thickened by 20 mm, which can effectively reduce the fatigue of the rear passengers after sitting for a long time. Not only that, the seats of the BMW 1 Series Sedan sports sedan are all wrapped in leather, and the soft material extends to the door panels on both sides, reflecting the comfort that a luxury brand should have in the details.
In this upgrade, in addition to the M sports package model, the configuration of the entry-level BMW 1 Series 118i fashion model has been further improved, including an 8.8-inch high-definition touch screen, extended LED headlights, and 17-inch aluminum alloy wheels. The daily supply of all models is as low as 45 yuan, so that the dream of “blue sky and white clouds” can easily set sail with young people.
Manufacturer’s suggested retail price of BMW 1 Series Sedan Sports Sedan:
