On April 10, the 8th “SAIC Design International Challenge” challenged the opening ceremony of the live broadcast for the first time and achieved complete success. The event was watched online by more than 500,000 people at the same time, detonating the three major platforms of SAIC Roewe official website, Douyu, and bilibili. During the live broadcast, Shao Jingfeng, deputy chief designer and global design director of SAIC Motor Technology Center, joined hands with Yu Jingmin, deputy general manager of SAIC Motor Passenger Vehicle Company, to connect with design departments from eight domestic colleges and universities including the Central Academy of Fine Arts, Tsinghua University, Shanghai Jiaotong University, and Tongji University. Deans of departments, experts and professors, two well-known media professionals from Beijing TV Station and Netease Automobile, and Carl Gotham, Director of SAIC Design European Forward-looking Design Center, broke the barriers between the automotive design industry and design colleges and departments of universities, and joined forces to call for those who are willing to join the automotive design industry. Young students from design colleges participated enthusiastically, leading the new future of global automotive design together.
It has been 8 years since SAIC Design International Challenge was established in 2013. It has excavated and trained hundreds of outstanding young designers. It has now developed into the most influential student event platform in China and even the world, providing design talents for the automotive industry. provides a model for reference. The theme of this year’s competition is “Looking for Future Stars in Automobile Design”. The competition released mission statements for the Roewe and MG brands under SAIC Motor. The participating students can freely choose to design a high-intelligence future car with a “national trend” style for the Roewe brand. Or design an “international model” future car for the MG brand. With the opening ceremony on the cloud, the competition has officially entered the stage of soliciting works. The deadline for submission of works is June. For details, you can follow the official account “SAICDESIGN” for more information.
In order to encourage students majoring in design to actively participate in the competition, “Internet celebrity designer” Shao Jingfeng and all the live broadcast guests challenged to outline the future design of automobiles with 8 strokes. In the “Jianghu Fan” BGM rhythm, the masters wrote like flowing water, and they described the “future car” in their minds in just 2 minutes. The screen swiped and the atmosphere reached its climax. At the same time, in order to thank the netizens for their active participation, SAIC Motor Passenger Vehicle also thoughtfully presented live broadcast gifts such as marker pens, car models, and competition commemorative books.
During the live broadcast, Shao Jingfeng also showed the audience the manuscripts of the Roewe brand and the Huanxin Lion logo. At the same time, Yu Jingmin, deputy general manager of SAIC Passenger Vehicle Company, confirmed in the media Q&A session that the Roewe brand will launch a double standard. On the one hand, SAIC Roewe will launch a new R logo with the blessing of “new technology, new design, and new model”, which may become exclusive to mid-to-high-end new energy vehicles, and the matching sales and services will also be fully upgraded to provide customers Bring a better experience. On the other hand, SAIC Roewe’s classic Lion logo will also usher in a rejuvenation, promoting the brand’s transformation into a more personalized, dynamic, and attitudeful Guochao automobile brand. At the same time, Yu Jingmin also revealed that the Roewe RX5 PLUS will be the first model equipped with the new Lion logo. The new car will have PLUS performance in terms of smart connectivity, aesthetics, comfort, power, and health.
Focus on the future, based on the present. The development of China’s automobile industry has shifted from excessive reliance on foreign technology to independent research and development. In terms of styling design, SAIC is at the forefront of the world. By persisting in holding design challenges for college students around the world, SAIC Motor Passenger Vehicles has created the strongest car design “dream team” with an international perspective while helping young students realize their car design dreams. In the future, relying on the largest modeling R&D center in Asia and a team of young designers with unlimited potential, SAIC Motor will surely design more high-value, high-intelligence travel tools, and create new Chinese brands with firm cultural confidence. future.
