Porsche is creating a new way of product communication. The Stuttgart-based sports car manufacturer will present two new 911 models to a global audience for the first time via an online TV channel. Viewers can get a comprehensive overview of the historical background, design and technical features of the new cars through three consecutive programs broadcast on the Porsche Press Center. In response to the suspension of large-scale events around the world due to the new crown pneumonia epidemic, the sports car manufacturer will present its new models to media reporters and fans in virtual form for the first time.
Sebastian Rudolph, Vice President Communications, Sustainability and Strategy, Porsche AG
“Porsche represents a pioneering spirit, and this innovative force is exactly what is needed in these times of the new crown pneumonia epidemic. We are opening a new path for this global launch, presenting two new models to the public digitally for the first time. sports car models. As you would expect, this launch will be authentic, informative and surprising. It will also be the closest you’ve ever been, literally in your living room ” said Sebastian Rudolph, Vice President Communications, Sustainability and Strategy, Porsche AG. At the global launch, it will further expand Porsche’s digital communication channels by combining state-of-the-art technology with trusted experts.”
“9:11 Magazine” Video Production Highlights
“9:11 Magazine” episode content preview:
On May 18, this series of programs will start with the global launch of a new 911 model. Mr. Frank-Steffen Walliser, Vice President of Porsche 911 and 718 Product Lines, will join two Porsche brand ambassadors, tennis player Maria Sharapova ( Maria Sharapova, together with driver Jörg Bergmeister, introduced the new model. A teaser trailer for this event can be found on the Porsche Press Center.
On May 26th, the second episode looks back at Porsche’s history, with the world premiere of a second new model inspired by some of these classics: an exclusive limited edition that combines modern automotive technology with traditional design elements.
On June 2, the third and final episode of the series. Porsche will focus on every detail of the special edition models. Alexander Fabig, Head of Personalization and Classics, Boris Apenbrink, Head of Porsche Exclusive Special Models, and Ivo van Hulten, Head of Porsche Interior Style, will explain the details of this new model. Design highlights.
“9:11 Magazine” Video Production Highlights
About 9:11 Magazine
9:11 Magazine is the official Porsche video magazine. On this channel, the sports car manufacturer presents a lot of interesting or useful information to the world, from product presentations to milestones in the company’s history. The online channel complements the Porsche customer magazine “Christophorus” and is usually issued four times a year. 9:11 Magazine offers a special service for new media editors who can access full chapters or individual clips, as well as video footage and still images for news reporting.
