Under the guidance of a clear brand and product planning strategy, MINI, the classic British brand under the BMW Group, not only takes into account excellent handling and classic aesthetic design, but also fully demonstrates creativity, inspiration and fun. There is a high degree of understanding of innovation in the blood, which still makes any other brand in the world hold a candle to it.
During the evolution of the MINI brand for more than half a century, the colorful character has been deeply explored step by step. Among them, MINI COUNTRYMAN can be said to represent the taste of fun. Since its launch in 2010, MINI COUNTRYMAN has always inherited the classic design style of MINI and perfectly integrated sensitive handling and off-road performance. With its unique performance in practicality, functionality, sportiness and luxury, the only SUV model of the MINI family can be said to have refreshed people’s perception of the “big” MINI, providing more car fans who advocate freedom and quality. Outstanding choices for individual driving pleasure and freshness. No matter you want to live in the city or live in the wild, MINI COUNTRYMAN can take you across the hills and come and go freely.
With the world premiere of the new MINI COUNTRYMAN season, this traditional British brand has once again consolidated its preeminent position in the luxury compact SUV segment. As the largest and most versatile MINI model, this new upgrade has significantly improved in the fields of practicality, functionality, sportiness and luxury. The innovative technologies in the field make the MINI COUNTRYMAN of the new season exude an ever-changing and charming dreamy temperament, and the distinctive image of an all-round model fully embodies the “reversal charm” and enthralls the soul in a second.
Distinctive exterior design, original spirit perfectly integrated with iconic British style
Whether it is product personality, design style, life attitude, or innovative approach, the unique MINI Style always catches people’s eyes and makes them fall in love at first sight. As a model full of personality and fashion, MINI never lacks unique design elements that can be recognized at a glance. But being loyal to the original does not mean that it remains unchanged. MINI is well aware of the individual needs of car owners, so it carefully crafts every detail in the new model.
In terms of appearance design, while inheriting the off-road atmosphere of the previous generation, MINI COUNTRYMAN of the new season has further optimized the shape of the front face: the air intake grille of MINI COOPER COUNTRYMAN consists of a continuous and uninterrupted hexagonal slender frame line and 3 It is composed of high-gloss black decoration strips, and users can also choose to upgrade to a chrome-plated version to bring a more powerful visual effect; the intake grille of MINI COOPER S COUNTRYMAN is replaced by horizontal lines with hexagonal grids, and the red “S” ” The logo is placed above the horizontal bar, which is dazzling. The four doors and wide tailgate, the sharp roofline and the upright front end all contribute to its individual character.
At the same time, the new season MINI COUNTRYMAN also ushered in the LED taillights designed with the Union Jack flag. The eye-catching flag pattern not only reshapes the functional structure of the car lights, but also highlights the British origin of the MINI brand. Inside the newly designed LED headlights, the light ring design tends to be square and creatively integrates the daytime running lights and turn indicators, which not only brings a more three-dimensional and dynamic visual effect, but also reflects the A unique sense of technology. The standard LED fog lights of the whole series even cleverly use the upper half-circle light strip as a parking light, which makes the recognition of the new season MINI COUNTRYMAN soar no matter day or night.
The classic interior has distinctive personality and is constantly innovating through inheritance
In terms of interior design, the new season of MINI COUNTRYMAN not only retains the classic design of MINI, which is mainly circular, but also provides more spacious creative space for the majority of MINI owners. The height setting of the front seats can be adjusted according to the needs of the driver and passengers, which not only facilitates getting on and off the car, but also optimizes the driver’s road vision. The backrest angles of the rear seats can be adjusted individually, and can be folded down according to the ratio of 40:20:40. The volume of the luggage compartment can be expanded from 450 liters to 1390 liters on demand. The spacious space greatly improves the comfort of long-distance travel Spend. As long as you want, MINI COUNTRYMAN can take you anywhere you can easily see.
In addition to the large space for creativity, the new season MINI COUNTRYMAN also has many eye-catching technological functions waiting for you to discover. The new 5.0-inch black digital instrument panel responds faster and displays clearer content. Complementing it is the 8.8-inch color touch central display screen, and the design surrounded by full touch operation buttons makes it more technological. The audio control panel and hazard signal buttons are integrated in a more coordinated combination, with a simple atmosphere.
In the new season, MINI COUNTRYMAN will be equipped with a SIM card that is permanently fixed in the car and is always online, which enables the intelligent emergency call to automatically detect the location of the vehicle and the severity of the accident, and provide emergency treatment for emergencies. While supporting Apple CarPlay and Baidu Car Life, the MINI connected travel service has also added the Tmall Genie function, which has steadily improved the driving pleasure.
With the support of innovative technology, the “original taste” driving pleasure is further improved
As the first model of the MINI family with a body length exceeding four meters and providing all-wheel drive, the new season MINI COUNTRYMAN has unparalleled practicality among models of the same level. It not only provides the driver with the classic MINI driving pleasure in daily life, but also has Performance and exhilarating on- and off-road driving characteristics also endow it with a “superpower” to explore rugged landscapes and tell good stories. Equipped with a well-tuned and deeply developed engine using MINI TwinPower Turbo turbo technology, the driving pleasure of the new MINI COUNTRYMAN is further enhanced.
Equipped with ALL4 intelligent four-wheel drive technology, the traction, stability and agility of the MINI COUNTRYMAN in the new season have been significantly improved, ensuring that the vehicle can distribute power between the front and rear wheels according to driving needs under all road surfaces and weather conditions. Under normal driving conditions, the system distributes 100% of the torque to the front axle, achieving excellent fuel economy. Enough torque is distributed to the rear axle to increase driving stability, and the power is quickly distributed between the front and rear axles to ensure maximum traction even on uneven road surfaces, expressing MINI’s long-standing reputation for flexibility in a new way Manipulability provides the driver with the most powerful and safest backing support, which doubles the fun of urban and suburban trips.
In addition, MINI COOPER COUNTRYMAN ALL4 and MINI COOPER S COUNTRYMAN ALL4 are equipped with 8-speed Steptronic automatic manual transmission as standard. Other models come standard with a 7-speed Steptronic dual-clutch automatic transmission, replacing the previous standard 6-speed manual transmission.
Rich personalized configuration to meet all needs, harvest a good story
In addition to the super-high appearance and ever-changing temperament of the new season MINI COUNTRYMAN, there are exquisite materials, exquisite details with excellent texture, and rich configurations to meet all the individual needs of customers. Colorful body color matching, only you can’t think of it, no MINI can’t give it. The addition of the new car color – eucalyptus green has become a major reason to choose COUNTRYMAN! In addition, there are more personalized choices such as high-gloss piano black appearance, personalized wheel hub matching, malt brown and indigo blue leather lozenge pattern seats, etc., to carry out “try more, experience more” to the end.
The era eliminates mediocrity, while MINI maintains innovation in a unique way and keeps its personality forever. The arrival of the new MINI COUNTRYMAN season will undoubtedly add a touch of color to this already interesting family. It can accommodate your ambition and your soul—I believe that you will be very happy every step of the way to MINI COUNTRYMAN.
A Brief History of MINI
In 1959, the outbreak of the Suez Canal Crisis led to a limited supply of gasoline. Sir Alec Issigonis, the “Father of MINI”, ordered the British Motor Company to design a small car: “It is necessary to creatively use the limited space as much as possible to accommodate 4 occupants and ensure a perfect car. excellent handling and low fuel consumption”. Thus, the unique Mini was born. In the next few years, it derived many classic models, played with the track and the country, conquered the royal family and the common people, and wrote a legendary car fashion culture.
In 1994, the classic Mini joined the BMW Group along with the Rover Group. In 2001, Mini Phoenix Nirvana officially changed its name to MINI and became one of the three independent car brands under the BMW Group. In 2003, MINI brought originality, personalization and kart-like driving passion to China. In the past 17 years, MINI family members have grown stronger day by day. In the future, in any market segment that MINI tentacles may reach, MINI will continue to dominate.
