From June 20th to 28th, Porsche presented its full lineup of models at the 2020 Guangdong-Hong Kong-Macao Greater Bay Area International Auto Expo (formerly “Shenzhen-Hong Kong-Macao International Auto Show”). The new model – the all-new 911 Targa 4, took the opportunity of the exhibition to usher in its world premiere. The new 911 Targa 4 continues the classic design of the characteristic wide roll cage, the movable roof above the front seats, and the wrap-around rear windshield. An excellent combination of everyday comfort and safety. The pre-sale of the new car has started in May, and the manufacturer’s suggested retail price starts at RMB 1,499,000.
“China’s two-door sports car market is growing day by day, and the new 911 has received good market response since its domestic launch at the end of last year,” said Dr. Yan Boyu, President and CEO of Porsche China. In the first five months of this year, sales of the Porsche 911 rose by 49% year-on-year, and the proportion of customized cars also topped the list of Porsche models. “Now the eighth-generation 911 family has added a unique aesthetic expression, so that our consumers can more fully appreciate the timeless and diverse beauty of the Porsche 911.”
In addition to the sports car benchmark 911, the Taycan Turbo S and Taycan 4S of the Porsche pure electric Taycan family also debuted at the Shenzhen Auto Show. Among them, the Taycan 4S took the opportunity to make its Asian debut, allowing the audience to appreciate the new way of life of the sports car that the electric car is fascinated by. Just at the end of June, the fourth member of the Taycan family is about to strike, bringing more choices of electric sports cars to Chinese consumers.
At this auto show, Porsche also presented a 4-hour special live broadcast, which not only included high-level interviews, on-site walk-around car explanations, air-to-air dialogues with Porsche German designers, but also big names who are well versed in Porsche history, The wonderful sharing brought by senior car owners and other guests allows Porsche fans and friends to enjoy the feast of sports cars without leaving home.
Brand new 911 Targa, unique taste beyond driving control
In 1965, the “safe roadster with roll cage” 911 Targa came out. Its design with a removable roof surpassed people’s inherent perception of roadsters and soon became an independent vehicle concept and style icon. It is sought after by sports car culture enthusiasts who love to savor the charm of time, extraordinary style and unique vision.
The new 911 Targa model inherits all the technical highlights of the family, and is equipped with an innovative fully automatic roof system, which can be easily opened and closed within 19 seconds. The two one-piece magnesium roof supports provide the same graceful roof curve as the new 911 Coupé models, while also providing sound and heat insulation. The glass rear window with heating function is made of laminated safety glass with lightweight design, which greatly guarantees comfort and safety. In addition, the new 911 Targa’s standard parking assist system will actively monitor the area behind the car when the roof is opened or closed, effectively avoiding damage to the rear window of the vehicle due to accidental collision with obstacles.
The new 911 Targa uses the same 3.0-liter six-cylinder turbocharged boxer engine as the 911 Carrera. Among them, the 911 Targa 4 has a maximum output power of 283 kW and a peak torque of 450 Nm; the 911 Targa 4S has a maximum output power of 331 kW and a peak torque of 530 Nm. Thanks to the PASM (Porsche Active Suspension Management) electronically controlled variable damping system, which is standard on the new 911 Targa models, it can automatically adjust the damping characteristics to suit any driving style. Like other eighth-generation 911 models, the Targa model also comes standard with the world’s first Porsche “Wet” (wet) mode, which not only provides driving assistance on slippery roads, but also can be manually activated when driving on snowy roads. Enhance driving stability.
In addition, on the basis of the new 911 Targa, Porsche launched the 911 Targa 4S Heritage Design Edition (classic reproduction special edition), which brilliantly combines the latest technology of the modern 911 with the design elements from the 1950s to the early 1960s. A new product line that showcases the “lifestyle” element of the product strategy. The 911 Targa 4S Heritage Design Edition (classic reappearance special edition) is limited to 992 units worldwide, and the manufacturer’s suggested retail price is RMB 2,161,000.
The future has come, the new Taycan will be “electric cars” immediately
As early as the beginning of its launch, Porsche has always emphasized that the Taycan is a Porsche first, and then an electric car. It is the crystallization of Porsche’s road to creating future sports cars, and it also carries Porsche’s future vision. Now, the future has arrived, and the new Taycan Turbo S and new Taycan Turbo were delivered in China in late April as scheduled. The 2.8-second speed pleasure, the oppressive “G” value, 26 consecutive accelerations from 0 to 200 km/h without obvious performance decline and many other highlights make the new Taycan not only exciting in terms of technology and driving dynamics, but also different from previous models. Like the legendary Porsche models, it inspires the driving passion of sports car enthusiasts.
With the gradual enrichment of the new Taycan models, Porsche Smart Mobility Service is also fully prepared. Porsche has tried its best to integrate simple and convenient charging facilities into daily life. It not only provides customers with safe and exclusive “home charging”, but also gradually expands and improves “exclusive charging”, “destination charging” and “cooperative public charging”. “Including a comprehensive public charging network.
Deeply cultivating sports car culture, the Porsche community is growing
In addition to continuously bringing the most advanced Porsche models to Chinese consumers, Porsche is also committed to the spread of sports car culture in China. Porsche China Owners Club has grown rapidly since its establishment in April 2017, becoming the fourth largest owner club in the world, with branches in Shanghai, Shenzhen, Changzhou, Beijing, Nanjing and Hangzhou. Today, as Porsche’s unique brand charm and sports car culture are known and recognized by more people, the Porsche South District will welcome the second and the seventh regional Porsche owner’s club in the country next month—Guangzhou Regional Presidium established.
“Since Porsche entered China in 2001, we have comprehensively cultivated the brand, products, dealer network, customer service and corporate social responsibility, and have grown together with the Chinese auto market.” Dr. Yan Boyu, President and CEO of Porsche China, said . “In the face of the uncertainties of the new crown epidemic this year, Porsche has maintained a responsible and optimistic attitude and adopted a series of decisive and effective measures. At present, the production capacity of Porsche’s German factory has returned to the level before the epidemic. We are China’s business has returned to normal since March, and has maintained steady growth in April and May. Although there are still many uncertainties in the future, we are cautiously optimistic about the full-year performance.”
Porsche booth at the 2020 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo: (Hall 9)
Exhibited model lineup:
The new 911 Targa 4 (world premiere)
New Taycan Turbo S
Brand new Taycan 4S (Asia premiere)
718 Boxster T
Macan GTS
Macan
Panamera 10th Anniversary Edition (public debut at the auto show)
Cayenne Coupe
Cayenne E-Hybrid
