Recently, SAIC Roewe’s brand new R logo was exposed for the first time. The first flagship concept car of the new logo – Roewe R-Aura Concept was revealed simultaneously. It is named in Chinese as “Jiguanghao”. Jizhi pure electric design language, the front face and the rear are the first to use the new Roewe pure electric family super symbol, pure elegance contains Jizhi aesthetics, perfectly interpreting the exclusive positioning of the R standard “mid-to-high-end new energy”.
The brand-new R logo adopts a graphic design with simple form and strong sense of structure, showing the strong vitality of the brand with a vigorous posture. It is a visual expression of Roewe’s “intelligence” philosophy and conveys the design connotation of “technology inward and human nature outward”. In the new brand image opened by the R logo, Roewe will take you to “realize your imagination with technology” and enjoy high-end pure electric travel.
As the first flagship concept car of the R standard, the Roewe R-Aura Concept is the first interpretation of the “intelligence” design concept. The front face adopts the “Universal Light” super symbol, and the headlights are transformed into a complete and slender light strip running through the front face, with restrained emotions and mysterious temperament; overwhelming. Under the main tone of de-emotionalization, the headlights still exude a calm sense of life, conveying Roewe’s interpretation of oriental culture in the age of intelligence.
The rear of the concept car adopts a penetrating light strip design, which is highly integrated, beautiful and simple; the one-piece taillight is radiated from the central R logo, expressing the sci-fi, high energy and pure confidence of the high-end pure electric flagship; the flat light strip expresses youthfulness, sportiness The modernized design positioning, the staggered fluid pattern on the surface and the inward curve of the LOGO resonate and echo, and the sense of movement is vividly displayed in front of the eyes, showing the powerful energy accumulated by the new brand image.
Integrating to simplicity and returning to the origin, the new flagship sedan belonging to the pure electric future is coming, and we look forward to your continued attention.
