On October 25, the launch conference of the all-new RAV4 was held in Xishuangbanna. The new car released a total of 8 models, priced at 174,800 yuan to 258,800 yuan. The arrival of the all-new RAV4 Rongfang has described a new era of SUVs that subverts the past for the industry and users. Since the birth of RAV4, it has always insisted on “all roads are possible”. Today, the all-new RAV4 is built on a strong base of 9 million users around the world, making innovations and breakthroughs again, creating a new era of SUVs.
“Every ‘subversive’ subverts himself. The essence of life lies in constantly surpassing oneself, making the world in one’s eyes and the world in one’s heart very different all the time. This is what the new RAV4 Rongfang tells about ‘beyond yourself, Read the world’.” Mr. Tian Qingjiu, general manager of FAW Toyota Motor Sales Co., Ltd., gave an in-depth interpretation of the spiritual core of the “disruptor”, and drew a grand blueprint for the prospect of the new RAV4 Rongfang, “The new RAV4 Rongfang is An inclusive and all-round car, with a comprehensive leapfrog hard-core strength, to meet people’s needs for urban, off-road, and functional upgrades; the new RAV4 Rongfang will be a fearless dream car, it will not only Satisfying the travel needs of users from one place to another, but to take you farther and wherever you want to go; the new RAV4 Rongfang will be a leapfrog car that breaks the inertial thinking and reshape the value of SUV. At just the right price, it provides product value that completely exceeds expectations.”
Tian Qingjiu, general manager of FAW Toyota Motor Sales Co., Ltd. announced the price
“The driving concept of the new RAV4 is Confident & Natural, and the pursuit of the goal is: to provide excellent handling and stability under different road conditions, thereby achieving fun to drive.” The new RAV4 is released globally Chief Engineer Saeki Shinichi revealed the leapfrog strength of the new car, and placed good expectations on the new car, “The RAV4, which was born 25 years ago, is a four-wheel drive vehicle that combines leisure and practicality with the ‘Recreational Active Vehicle 4 Wheel Drive'” ‘ is the concept and has been passed down to the present. The new RAV4 puts forward a new definition of ‘Robust Accurate Vehicle with 4 Wheel Drive’, leading the next 25 years. Define new concepts and meet new challenges. I hope everyone can challenge themselves through the new RAV4 This is also the driving force behind our unswerving promotion of technology research and development.”
Shinichi Saeki, the global chief engineer of the new RAV4
Leapfrog innovation strength, set a new height for SUV
Since its birth, RAV4 has always been a pioneer in the industry. This time, the new RAV4 Rongfang has achieved innovation since its birth, leapfrogged from the C platform to the higher-level TNGA-K platform, broke the traditional model, strengthened the core performance, and emphasized individuality, enhanced uniqueness and attractiveness, so as to achieve product competitiveness. The leap forward will surely bring consumers a completely new surprise. Once again set a new height for SUV value.
Create a new style of SUV style, the new RAV4 adopts the Cross Octangon design concept, simple and powerful angular elements, large-sized wheels are powerful and powerful, and with layered double color matching, the new RAV4 Rongfang is tough and stylish on every side , every line is clean and neat. The super-large central control screen and super-large knobs in the car show the powerful outdoor style and ultimate functionality. The 2690mm super-long wheelbase and 580L super-large trunk can accommodate all dreams.
Establishing the top performance level in the industry, the new RAV4 Rongfang is equipped with a brand new TNGA 2.0L engine with a maximum thermal efficiency of 40%. With the Direct Shift-CVT gearbox, it starts faster and accelerates more smoothly, allowing users to gallop and immerse themselves in the in a flowing landscape. TNGA 2.5L dual-engine hybrid power system integrates small, light-weight, and high-efficiency technologies. One tank of fuel can continuously drive 1,000 kilometers, reaching a high level that is rarely rivaled by vehicles of the same level, allowing users to easily expand their living radius. How far you go is up to your heart.
Let the “four-wheel drive” be worthy of the name! The new RAV4 Rongfang provides users with three four-wheel drive systems. The dynamic torque control system is optimized and upgraded, which greatly improves the handling, stability and off-road performance. The dynamic torque vectoring control system realizes the independent distribution of rear axle torque, which is difficult to be imitated by vehicles of the same level. The multi-terrain mode is aimed at achieving stronger off-road performance on road conditions such as gravel and mud. The electronic four-wheel drive (E-Four) equipped with the 2.5L dual-engine version relies on the three-motor structure to achieve a 20:80 torque ratio between the front and rear wheels, and the acceleration and handling can reach the level of rear-wheel drive vehicles, allowing every “disruptor” to enjoy the vast world. Unleash your wild side.
To achieve foolproof protection, the new RAV4 Rongfang is equipped with a new generation of Toyota Safety Sense as standard, which integrates PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assist system, AHB automatic high beam adjustment Integrate, reduce the probability of accidents, and make driving safer. The all-new RAV4 Rongfang, which has leapfrogged new generations, has been a model intended to subvert the tradition since its birth. The all-new RAV4 Rongfang will define the future trend of SUVs with its product strength that surpasses other models of the same level in an all-round way.
Demonstrate a subversive attitude and climb new heights in the industry
Learn what you haven’t seen, and step into the world of “disruptors”. The strength of overturning the tradition is not only reflected in the product advantages of the new RAV4 Rongfang that overwhelm the same level. The theme of this press conference is “Disruptor”, from sensory shock to content thinking, so that participants can fully feel the charm of subversion. Exquisite visual interpretation interprets Robust’s “powerful” nature, depicts Accurate’s “precision” characteristics, creates a panoramic subversive space with high-tech means, brings immersive experience to the guests present, feels the unprecedented momentum of the powerful, and personally experienced the subversive feast!
Have the courage to surpass oneself, yearn for a variety of lifestyles, and be passionate about reading the vast world. The launch of the new RAV4 Rongfang has surpassed the release of the new car itself, and has been sublimated to the spiritual communication with brand fans. During the launch conference, a subversive journey kicked off in Mengyuan Wonderland. During the event, participants traveled through the rainforest, challenged their minds and bodies, explored the mysterious charm of nature, and discovered a stronger self.
In the field of self, break through infinite possibilities, use physical fitness, mind, perseverance, and ingenuity to describe a unique subversive road! On the day of the launch conference, the “Disruptors 100” composed of hundreds of cross-border talents gathered in Xishuangbanna to witness the new RAV4’s subversive new life. The new car conference is also shining because of their support. Tsering Tashi, the first Tibetan folk to climb Mount Everest, Li He, the founder of the Chinese Women’s Motorcycle Team, professional photographer Luo Peng, and well-known e-sports anchor Bottle lead the four core figures. People with original aspirations are divided into four echelons: “Supervisors of Yue·Self”, “Disruptors of Flying and Speeding”, “Subversives of Exquisite Delicacy”, and “Disruptors of Reading World”. They shout out to the world in their own way. Manifesto of the “Disruptor”.
A listing show that subverts imagination, full of shock and sense of the future. At the same time, the second live broadcast room was even more exciting. A number of heavyweight celebrities “airborne” the live broadcast room, chatted with fans about the new RAV4, and looked back at the glorious history of the RAV4. Yang Li, the first domestic auto media person “Fat Brother”, young sculptor Jia Weik, women’s volleyball champion Xue Ming and many other guests interpreted the true meaning of subversion with their own stories, and vividly outlined the outline of what a “subversive” should be. Mr. Tian Qingjiu, general manager of FAW Toyota Motor Sales Co., Ltd., visited the live broadcast room in person, and described the new RAV4’s strong posture beyond imagination. Whether driving in the city or driving in the wilderness, the new RAV4 Rongfang is the strongest in its class!
“Subverting” the original intention and perseverance of the new RAV4 Rongfang and its users. Since 1994, RAV4 has been recognized by 9 million consumers in 25 years. Relying on keen insights into market trends and consumer demands, as well as practical, efficient and reliable product capabilities, and Toyota QDR quality assurance, RAV4 has achieved super high cost performance and value retention rate, achieved double harvest of sales and reputation, and stands in the global automotive industry leading position.
The brand new RAV4 Rongfang shoulders the family glory and climbs the industry peak again with higher quality. This time, the launch of the new RAV4 is of great significance to the future development of FAW Toyota. It will strengthen the overall strength of the product lineup and let more users feel the quality and charm of B-class cars. 2019 is a big year for FAW Toyota’s products. As the finale of this year’s “Spring, Summer, Autumn, Winter” quartet, the new RAV4 Rongfang will take over strongly after Asia Dragon, Wilfa Shuangqing, and the 12th generation Corolla , FAW Toyota’s series of products based on the TNGA architecture are also gradually improving. In the future, FAW Toyota will bring more abundant and higher-quality products to the market around the brand slogan of “Extremely True”. More surprises to open a new chapter of Glory!
Editor’s comment:
In terms of appearance, based on the TNGA architecture GA-K platform, it continues the design of the overseas version of the new RAV4. Compared with the previous generation, its design style is still very obvious. The application of straight lines makes the new car more muscular as a whole. In terms of size, the length, width and height of all new RAV4 Rongfang models are 4600/1855/1680mm, and the wheelbase is 2690mm. In terms of external configuration, the new car provides 18-inch wheels, two chrome-plated exhausts on both sides, shark fin antenna, automatic headlights + daytime running lights + tail lights with LED light sources, front fog lights, sunroof, and electric folding + heating exterior mirrors. and keyless entry.
In terms of interior, compared with the previous generation model, the interior of the new RAV4 Rongfang looks more refined, with a clear layering of the center console and a strong sense of design. In terms of internal configuration, the new car provides a multi-function steering wheel, a 7-inch instrument panel display, an 8-way ESC with electric lumbar support for the main driver, adjustable rear backrest angles, dual-zone automatic air conditioning, rear air-conditioning outlets, electronic handbrake, a Key to start and other equipment.
In terms of power, the new RAV4 Rongfang will provide two power models, 2.0L fuel version and 2.5L dual-engine version, for consumers to choose from, both of which can meet the National VI emission standards.
Among them, the 2.0L fuel version will be equipped with an M20D-FKS 2.0-liter inline four-cylinder naturally aspirated engine with a maximum power of 171 horsepower and a peak torque of 209 Nm, matched with a Direct Shift-CVT continuously variable transmission. The hybrid version has a motor ratio of 2 front and 1 rear. The maximum power of the engine is 178 horsepower/5700rpm, and the maximum torque is 221 Nm/3600-5200rpm. After adding the motor, the system’s comprehensive power can reach 222 horsepower, matching the E -CVT gearbox.
The 2.5L dual-engine version will be equipped with a THS-II hybrid engine consisting of an A25B-FXS 2.5-liter inline four-cylinder naturally aspirated engine (with a maximum power of 178 horsepower), dual motors, and a planetary gear E-CVT gearbox. For the power system, the combined maximum power of the system is 222 horsepower, and the fuel consumption declared by the Ministry of Industry and Information Technology is 4.6-4.7L/100km.
The fuel version and the hybrid version have the same suspension combination, the front suspension adopts McPherson independent suspension, and the rear suspension adopts multi-link independent suspension. In addition, the new car also provides three four-wheel drive systems, namely Dynamic Torque Control (DTC), Dynamic Torque Vectoring Control (DTV) and New E-Four four-wheel drive system.
