On April 8 and 9, through two Douyin live broadcasts, Changan Ford officially announced that the new sixth-generation Ford Explorer will land in the Chinese market in June this year! As the latest flagship high-end performance SUV of Changan Ford, the all-new sixth-generation Ford Explorer will consolidate its position in the large SUV market with strong product strength.
History + history + history! “Big” has a background
When it comes to history, explorers with strong genes will never give in. 30 years ago, the birth of the Ford Explorer was of great significance to the promotion of the popularity of SUV models. It redefined the SUV model and marked the completion of the SUV from a professional functional model to an affordable and comfortable model for consumers. The transformation of multifunctional family vehicles has made SUVs popular all over the world.
For 30 years, each iteration of it has led the revolution of SUV. From the debut of the first-generation model in 1990 to 2019, Ford Explorer has successively launched five generations of models. From beginning to end, it has a strong strength that surpasses its peers and meets the needs of generations of consumers for SUVs. This has also allowed the Ford Explorer to gain sales of more than 8 million units worldwide in the 30 years since it was launched, and has consistently ranked first in the sales of large SUV models in the United States. Now in the United States, more than 3.6 million Explorers are in service on the road. A true American “National SUV”.
Bring goods + bring goods + bring goods! The most “inner” taste
During the live broadcast, Mr. Liu Yuehai, Vice President of Product Innovation of Ford Motor (China) Co., Ltd., Ms. Huo Jing, Vice President of Public Relations of Ford Motor (China) Co., Ltd., Mr. Xiong Yi, Vice President and Marketing Director of Changan Ford National Sales and Service Organization, and the product market Mr. Li Yuefei, the deputy director, visited the filming site of the blockbuster, and from the perspective of an absolute insider, he first revealed the powerful confidence of the new sixth-generation Ford Explorer——genetically powerful and powerful in everything.
The undoubtedly powerful genes of the new sixth-generation Ford Explorer come from the performance advantages based on the new CD6 longitudinal rear-wheel drive platform, the new design incorporating Chinese aesthetic elements, and the explorer DNA that runs through 30 years of 6-generation products. The live broadcast also simultaneously previewed the launch rhythm of this brand-new blockbuster model-it is planned to be officially launched by Changan Ford in early June this year!
Design + Design + Design! Chinese elements
The exterior design of the new sixth-generation Ford Explorer is inspired by yachts: the solid and thick C-pillar is the same color as the body, and the A-pillar, B-pillar, and D-pillar are hidden, creating a high-tech atmosphere of the roof suspension Appearance; the dynamic lines running through the front and rear like a yacht make the whole vehicle full of vigor and courage.
The DNA of the new sixth-generation Ford Explorer has not changed. It has always followed the masculine line design of the American hardcore SUV, but while maintaining super high recognition, it has also carried out a series of localized designs for Chinese consumers:
Introduced a hexagonal front grille that is more in line with Chinese aesthetics, with a larger longitudinal height, creating a large windward shape, and bringing a thicker atmospheric texture
Through the design of LED fog lights and side air curtains, the contour design is continuously extended to both sides, showing a wider and more stable body posture
The body surround adopts bright spray paint with strong contrast, instead of the common black plastic treatment, creating a more high-end design texture
In terms of interior layout, the sixth-generation explorer fully meets the demands of Chinese consumers for technology and luxury. The T-shaped center console shape and the standard 12.8-inch high-definition central control large screen of the whole series are full of technology and the beauty of simple design.
Platform + platform + platform! Longitudinal rear drive
The new sixth-generation Ford Explorer is developed from the CD6 platform, and the longitudinal rear drive (or four-wheel drive) is the biggest feature of this platform:
The longitudinal rear drive brings a more even power distribution to the new car. The new sixth-generation Ford Explorer achieves a 50:50 static weight ratio between the front and rear axles, and thus has more stable handling properties.
The longitudinal rear drive can satisfy consumers’ pursuit of “luxury and high performance” and bring a more attractive luxury driving experience
The new car is made of boron steel, aluminum alloy and other high-strength and lightweight materials, which not only ensures the rigidity of the body, but also reduces the weight of the body, providing structural support for safety, handling and fuel economy:
1300Mpa-1700Mpa high-strength steel accounts for 37% of the vehicle frame, boron steel parts and high-strength rolled parts surround the passenger compartment, bringing super rigid support
All-aluminum engine cover assembly, aluminum front anti-collision beam, aluminum front longitudinal beam, aluminum shock tower, and a large number of lightweight aluminum alloy materials are used to reduce the weight of the body
As the strength benchmark of the Ford brand, the new sixth-generation Ford Explorer will become the latest flagship SUV in the Changan Ford product lineage, and together with the Ford Escape, Ford Escape, Ford Edge and Ford Edge, will provide Chinese consumers with The most comprehensive selection of SUV products. The new sixth-generation Ford Explorer is planned to be officially launched in the market in early June this year. With its legendary model history, design exclusive to the Chinese market and a more advanced platform, it will provide Chinese consumers with higher-end performance options!
