Recently, with the introduction of a series of automobile-related policies and measures, it has provided strong support for the recovery of the industry and consumption. With the rapid recovery of economic momentum in the post-epidemic period, the century-old brand Skoda actively responded to the call and listened to actual needs. Strengthen communication with consumers to help the industry recover.
On April 22, SAIC Skoda announced the latest suggested retail price range of 77,900 yuan to 247,900 yuan for the entire series of products through an online media conference. In addition, Skoda will also bring a zero-interest consumer credit financial policy covering all models, as well as a more vigorous second-hand car replacement support plan, with sincere and comprehensive discounts to help users easily start and move forward to a better life.
Century-old brand younger and more active
2020 is the 125th year since Skoda was founded. Not forgetting the original intention and maintaining innovation, the Skoda brand gene has been deeply rooted in every product for a century. The ŠKODA crystal-cut design evolves avant-garde crystal aesthetics. Bring users a very contagious visual impact with sharp lines. The new design language revolves around four key words: “young”, “charm”, “exaggerated” and “atmosphere”, highlighting the more sensual and creative style of the new generation. Recently, Skoda’s cool SUV Komiq GT won the German “Red Dot Design Award”, which is a strong proof of its transformation in design concepts and another breakthrough in the rejuvenation of the Skoda brand.
The large central control screen, intelligent network connection system and other configuration functions favored by the younger generation of users have realized the standard configuration of the entire series on the relatively entry-level SUV Komiq. In the future, a variety of Skoda models will also realize digital driving experience and interconnected service ecology such as remote control of the car, in-car payment, and scene-based maps to enhance the competitiveness of products in smart technology.
Price optimization to a high adjustment of 24,500 yuan
The optimization and rejuvenation of the prices of all Skoda brand products will further enhance the competitiveness of products and bring consumers a more value-for-money product experience. Skoda’s latest suggested retail price has been adjusted to as high as 24,500 yuan. The recommended retail price of the popular SUV Komiq family is adjusted to 89,900 yuan, the suggested retail price of the high-quality hatchback Octavia is adjusted to 99,900 yuan, and the recommended retail price of the flagship SUV Kodiaq best-selling model TSI330 enjoys a luxury version The price was adjusted to less than 200,000 yuan.
In addition to the adjustment of the suggested retail price of all Skoda models, the zero-interest consumer credit for all models has lowered the consumption threshold for first-time buyers; at the same time, it has increased support for second-hand car replacement to help users upgrade their car experience. Before June 30, consumers who buy cars can also enjoy preferential gifts covering all models including 0 interest rate for 1-3 years and a second-hand car replacement subsidy of up to 8,000 yuan.
Listen to needs, innovate and serve first
This year marks the 15th year that Skoda and SAIC Volkswagen have formed a relationship. Since it settled in SAIC Volkswagen in 2005, Skoda has put service first, and the core concept of “HUMAN TOUCH” has been consistent.
In terms of brand customer operation and integrated marketing, Skoda will innovate the digital marketing platform of the brand, establish a channel to directly reach customers, listen to the real needs of customers, and provide more accurate and in-demand information driven by the real voice of consumers. More intimate after-sales and service, more unique product and brand experience.
In order to further expand contacts with consumers, Skoda has achieved more direct dialogue and communication through strategic cooperation with Suning Automobile and other online marketing models such as online live broadcasting. With online functions such as car viewing, test drive, insurance, and finance all opened up, SAIC Skoda has further upgraded its customer service experience. At present, more than 450 Skoda dealers and more than 3,500 sales consultants have released nearly 26,000 short videos on Douyin and Kuaishou, conducted more than 13,000 live broadcasts, and achieved one-on-one interaction with nearly 9,000 customers .
The Skoda brand has adhered to quality for 125 years, and has been constantly exploring consumers’ yearning for a better life with smart solutions. Adhering to the belief of constantly moving forward, Skoda continues to inspire new creativity. Skoda’s “Arrow with Spreading Wings” is ready to go forward without boundaries.
