On November 22, the Changan Auchan X7 Super Tester Ultimate Challenge was officially held at the Guangzhou Auto Show. This event is the final stop of the Changan Auchan X7 super tester series. After the first stop “Extreme Challenge” and the second stop “Popular Quality Extreme Craftsmanship”, Changan Auchan Automobile once again invites users to personally verify Changan Auchan X7 quality and craftsmanship, with a high-end Chinese SUV “buyer show”, created a precedent for the media and users to disassemble the car together. This kind of fully transparent and highly participatory test reflects Changan Auchan X7’s commitment to its own product quality and craftsmanship. absolute confidence. From product testing to product launch, Changan Auchan X7 has always adhered to the “customer-oriented” concept, created a multi-dimensional user experience model, and fully demonstrated Changan Auchan Automobile’s level of precision and sincerity.
Challenge the most severe test site in the west
On August 31, Changan Auchan X7 Super Tester’s first stop “Extreme Challenge” kicked off at the Chongqing Western Automobile Proving Ground. Nearly 100 users and professional media, as super testers, evaluated the performance and quality of Changan Auchan X7 at the most severe test site in the west. The tests went through a long-distance 200KM/h high-speed loop test and 40 kinds of special road surface enhanced durability road tests. And other performance tests that surpassed the test intensity of the auto industry by 30%. At the same time, Changan Auchan X7 became the first Chinese SUV to complete the extreme space challenge for 40 people. Its super performance and super large space are amazing.
Exploring the ultimate technology of advanced intelligent chemical factories
On September 21, Changan Auchan X7 Super Tester’s second stop “Popular Quality and Extreme Craftsmanship” tour once again attracted media and users to Changan Auchan Automobile Liangjiang Smart Factory to experience the four first-class craft workshops that produce Changan Auchan X7, and explore the secrets of precision Welding workshop with micron technology, stamping workshop with zero tolerance for unqualified rate, intelligent and environmentally friendly advanced painting workshop, comprehensive inspection and final assembly workshop, create industry-standard “space” paint surface for first-class quality key components of new cars , The overall accuracy of the vehicle and performance stability, etc., have been well understood and deeply understood, and the source of the “popular quality” has been deeply explored.
6-hour buyer extreme unboxing challenge comprehensive dismantling on-site direct view
On November 22, the Changan Auchan X7 Super Tester “Ultimate Challenge” went a step further on the basis of the previous two test activities. In the form of joint dismantling of the vehicle by the media and users, the user was unreservedly announced the inside and outside of the vehicle. Materials and parts, allowing users to disassemble a car not only becomes a buyer’s show in the automotive industry, but also becomes the ultimate test of buyers for sellers. Changan Auchan X7 is evaluated through the critical eyes of users. Changan Auchan X7 has proved its outstanding quality as the “new three good students” in the SUV 3.0 era, and has won the trust and recognition of more consumers.
For the first time in the industry, the media and users jointly dismantled the car
This ultimate challenge is the first time in the industry that the media and users jointly disassembled a car, with a 360° live broadcast display without dead ends. From the appearance, interior, and core components of the vehicle to the intelligent safety configuration, the Changan Auchan X7 three-dimensionally demonstrated the The detailed design, material application and configuration application of the whole vehicle from the inside to the outside demonstrate the excellent quality and manufacturing process of the whole vehicle. The public dismantling of the car demonstrates Changan Auchan X7’s confidence in its own product quality, reflects the true quality of Changan Auchan X7 without fear of users’ “golden eyes” inspection, and establishes word-of-mouth confidence for its subsequent launch to open up the market. The car teardown challenge with high participation by users not only continues the highly transparent verification mode of super testers, but also reflects Changan Auchan Automobile’s “customer-oriented” brand concept.
A “user-led” launch event is coming
At the Guangzhou Auto Show, Changan Auchan X7 once again practiced the “customer-oriented” brand concept, announcing that the new car will be launched in the Great Hall of the People on November 29, and user representatives will be invited to participate in the event. From product testing to product launch, Changan Auchan X7 has always adhered to the concept of “customer-oriented” and created a multi-dimensional user experience model, which also makes Changan Auchan X7 a boutique model based on user thinking and more in line with user needs.
Changan Automobile and Changan Auchan Automobile, as the two wings of Changan Group’s independent passenger car business development, share Changan Group’s global R&D system, manufacturing system, supplier system, and quality control system, as well as the same advanced intelligent production lines and factories, and jointly undertake the intelligentization of Changan Automobile. The launch of the “Beidou Tianshu Project” and the new energy “Shangri-La Project”.
The dual brands perform their own duties, meet the needs of different users, cover different customer groups, form differences and complement each other, and jointly promote the upward development of the Changan Group brand. Changan Automobile achieves Dacheng high-quality products with leading technology, which is “moderately advanced technology control”. Changan Auchan Automobile shares the resources of Changan Automobile Group and is “user-oriented”. While ensuring product performance, it meets the basic needs of users with more humane and practical configurations, and creates Internet celebrity products for basic users. control”.
Changan Auchan X7 has now fully opened the pre-sale, launched a total of six models with manual transmission and automatic transmission, all equipped with 1.5TGDI engine, the pre-sale price range is 79,900 yuan to 119,900 yuan. At the same time, based on the user-oriented brand concept, Changan Auchan X7 also launched an unprecedented lifetime free maintenance policy (lifetime free genuine quality assurance, lifetime free basic maintenance) and a 5,000 yuan replacement car subsidy, 3,000 yuan Changan additional purchase subsidy, 50 yuan A series of benefits including a daily cash subsidy and a total of 27,700 yuan worth of 10 popular 10,000 yuan gifts. The products that exceed expectations and the investment regardless of cost demonstrate Changan Auchan Automobile’s user-oriented and user-oriented brand philosophy, making Changan Auchan X7 an outstanding cost-effective killer.
