Recently, Chery Group released the overseas market sales data for February. Statistics show that in February, Chery sold 8,419 vehicles in overseas markets, a year-on-year increase of 39.9%. Among them, star products represented by Tiggo 8, Tiggo 7, Tiggo 5x and Arrizo series exported 7,704 units, a year-on-year increase of 177%, accounting for 91.5% of Chery’s total exports.
Product structure optimization, star models launched one after another
The continuous growth of Chery’s sales in overseas markets is mainly due to the fact that in recent years, a series of star products represented by Tiggo 5x, Tiggo 8, and Arrizo series have been successively launched overseas through cooperation with overseas automobile manufacturers and sellers. , which further optimizes Chery’s product structure in overseas markets and further enhances its market competitiveness.
The new generation of Tiggo 8
Arrizo GX PRO
In 2017, Chery and CAOA Group, the largest automobile manufacturer and seller in Brazil, announced a strategic cooperation. The two sides will carry out comprehensive and in-depth cooperation in the fields of R&D, manufacturing, procurement, sales and service, and jointly strengthen the influence of the Chery brand in the Latin American market. Today, Chery’s main products such as Tiggo 8 and Arrizo GX have entered the Brazilian market, and the monthly sales volume in the Brazilian market has reached nearly 3,000, ranking among the best among Chinese brands.
In 2019, Chery officially joined hands with UAAGI of the Philippines to enter the Philippine market, bringing Chery’s Tiggo8 (Tiggo 8), Tiggo7 (Tiggo 7), Tiggo5x (Tiggo 5x), Tiggo2 (Tiggo 3x) four Tiggo (Tiggo) series products, It aroused the attention of Philippine media and consumers. In addition, Chery also held a brand launch conference in Qatar last year. Tiggo8 (Tiggo 8), Tiggo7 (Tiggo 7), Arrizo6 (Arrizo GX) and other blockbuster products were unveiled, arousing consumers’ expectations.
In November 2019, the signing ceremony between Chery and UAAGI of the Philippines
In February this year, Chery Arrizo series exported 2,136 vehicles, a year-on-year increase of 176%; Tiggo series exported 5,568 vehicles, a year-on-year increase of 177%, of which Tiggo 5x exported 2,173 vehicles, a month-on-month increase of 75.8%, a year-on-year increase of 270 times. Judging from the data, the product potential of Chery’s star models has begun to be gradually released overseas.
Improvement of technical quality, hard-core strength wins word of mouth
The hot sales of star models overseas are also inseparable from Chery Automobile’s excellent technical strength and product quality. As a Chinese auto brand committed to building global competitiveness, Chery has always adhered to positive R&D and international standards. Through positive research and development, Chery has mastered a large number of core automotive technologies. As of the end of 2019, Chery Group has applied for 18,455 patents in total, and has obtained 11,933 authorized patents, including 3,540 invention patents, accounting for 30% of the authorized patents, ranking the forefront of China’s auto industry.
Not only the number of patents, Chery also made a series of breakthroughs in forward-looking technology fields such as power technology, platform technology, new energy, intelligent network connection and automatic driving technology in 2019: the third-generation ACTECO 1.6TGDI engine was selected into the “China Heart” 2019 “Top Ten Engines of the Year”; Arrizo GX equipped with CVT25 won the “Top Ten Transmission Models in the World”; “Chery Lion” started public road testing in North America, and Chery became the 65th company in the world to obtain a test permit for autonomous vehicles in California, USA… …
Chery ACTECO third-generation 1.6TGDI direct-injection turbocharged engine
In recent years, Chery has also established a global quality management system covering five major processes of “product planning, design and development, supplier management, manufacturing and marketing services”, ensuring the global quality of products. In the international market, “Quality Chery” has also won more honor and trust for “Made in China”.
According to the “2019 New Car Quality Survey Report” (IQS) released by the world-renowned market consulting and research company JDPower in 2019, Chery’s brand ranking has increased by 26 places compared with the previous year, and it is at the same level as many joint venture brands. At the same time, the 3MIS IPTV (failure rate per 1,000 vehicles within 3 months) of Chery’s new product has achieved the leading position among its own brands and surpassed the average level of some mainstream joint venture brands.
At the 2019 Russian Automobile Annual Ceremony, Chery won the “Most Popular Chinese Automobile Brand” for the fourth time
In Russia, Chery won the honorary title of “Most Popular Chinese Automobile Brand” four times, and won the Effie Gold Award in Chile, which is known as the “Oscar” of marketing awards; Tiggo 3, Tiggo 5, Arrizo 7 and other models have won The best car model of the year in Brazil, Chile and other countries; Tiggo 7 also won the car model with the highest value preservation rate in the market segment in Brazil.
Chery team won the 44th International ICQCC Gold Award
In September 2019, at the 44th International Quality Control Group Conference (ICQCC), Chery won the gold medal again, and won the highest honor of the international quality “Olympic” for the “Chinese representative team” for the third time in a row.
Deepen overseas markets and accelerate global R&D layout
In addition to technology and quality, the continuous growth of Chery’s overseas sales is also the result of its long-term adherence to the international development strategy. In order to enhance global competitiveness, Chery formulated a “three-step” strategy for globalization early on: Before 2013, Chery took developing countries as the entry point and focused on export trade to successfully “go global” for its products. Since 2014, Chery began to “go in”, actively deploy emerging markets such as Brazil and Russia, implement active planning and management of local factories and distribution channels, and take root in the local “go in”. From 2020, Chery will promote the brand to “go up” and complete the international layout including mainstream markets such as Europe and the United States.
As one of the first Chinese auto brands to “go global”, Chery has proactively set up research and development bases in Wuhu, Shanghai, Europe, North America, the Middle East, and Brazil, and built a center with Wuhu headquarters as the core, covering Europe, Asia, and North America. , the global R&D pattern in the Middle East. With the support of the global R&D layout, Chery can not only integrate the professional knowledge reserves and development capabilities of major R&D outlets around the world, but also introduce a global product development process to directly enhance Chery’s ability to participate in global market competition.
Today, Chery products have been exported to more than 80 countries around the world, and it has established 10 production plants and more than 1,300 sales and service networks around the world. This global layout also maximizes the hedging of the risks caused by the new crown epidemic to the domestic market. In the future, Chery will continue to adhere to its internationalization strategy, integrate the advantageous resources of all parties, “grab the market” from the world, and push the sales volume in 2020 to a new level.
