Since its launch on April 11, SAIC Volkswagen T-Cross has performed well in the same-level car market with its balanced product strength in terms of design, driving control, space, configuration and safety, bringing high-value SUV choices to urban people who pursue quality. It is reported that T-Cross has sold more than 20,000 units in about three months since its launch, and it is becoming a boutique SUV favored by more and more young consumers.
“Energetic texture”, “fashionable central control”, “unexpectedly large rear exhaust”, “lightweight steering wheel”, “online configuration”, etc., are the common comments of the first batch of consumers on T-Cross, “German boutique The product image of “city SUV” has taken root in the hearts of users. The brand-new geometric trendy design and the aesthetics of color matching from inside to outside attract the attention of beauty lovers. After a short period of car use, the large space, strong power and low fuel consumption of the T-Cross have been further recognized, and the average fuel consumption of the new car can be controlled below 7L/100km during the running-in period. Coupled with the level of equipment superior to the same level, “good value for money” has also become one of the most prominent user reputations of T-Cross.
At the same time, precision marketing also helps T-Cross capture young consumers. From March to June this year, T-Cross and King of Glory Professional League (KPL for short) launched a cross-border cooperation in the spring game, using explosive IP to catalyze the popularity of explosive models, and attracted much attention in the field of e-sports, which is popular among the post-90s and post-95s. . In June, T-Cross joined hands with Tencent’s “National K Songs” mobile application software, inviting K song lovers to “sing better together”. The Maibas not only toured happily in the mobile KTV boxes incarnated by T-Cross, but also sang in the same frame online with T-Cross music pioneer ambassador Xu Weizhou, expressing their trendy nature in the joyful competition.
Since the beginning of this year, although the overall SUV market has shown a downward trend, German SUVs in the first half of the year have grown by 41.6% year-on-year, which is an impressive performance. With the continuous increase in production capacity and the gradual release of word-of-mouth, it is believed that T-Cross will win the recognition of more urban youths and grow into an incremental force in the market segment of the same level.
