Recently, Roewe MARVEL-R, the world’s first full-cabin interactive 5G mass-produced car, released a new picture again. The new car adopts a new intelligent pure electric design concept, making breakthroughs in front layout, air intake system, headlights, taillights, wheels, etc. Outdated, presenting high-end aesthetics, and will achieve mass production of L3-level automatic driving, establish the style of the Roewe R-standard flagship series, practice “technology fulfills imagination”, and let users go from love to trust.
(Roewe MARVEL-R integrated design language)
Roewe MARVEL-R perfectly interprets the intelligent pure electric design concept characterized by “integration, essence and vitality”. As a pure electric super species, the vehicle adopts the typical proportions of a super-running SUV, with the A-pillar at the rear, the hood is slender, the center of gravity is placed at the rear, and the posture is low and powerful, creating a rear-drive performance impression. The waistline of the curvature engine is smooth and runs through, relying on the wheel packs on both sides to make a double arch design, and the curvature is constantly adjusted at the ups and downs, the surface is warm and powerful, conveying the exquisite beauty full of refinement and emotion. The rear adopts a wide shoulder design, with a simple shape and rich light and shadow, making the vehicle solid and powerful. The overall design of the lower protection is simple, and the chrome-plated trim adopts a segmented design. The interspersed relationship between the large surfaces brings interesting changes and improves visual richness.
In terms of specific details, the Roewe MARVEL-R adopts the super symbol of the R standard pure electric family – the light of the universe. A complete and slender light belt runs through it horizontally. understanding of the times. The light strip has both the DRL function and the water steering function, and the parametric design under it will also bring a new interaction outside the car. At the same time, the new car adopts integrated matrix headlights, the main lights adopt a sub-light layout, three groups of LED units are turned inward, and two light strips are embedded with rectangular modules, with a simple and technological style.
(Roewe MARVEL-R technological sense headlight unit)
The parametric lower grille is composed of straight waterfall-style vertical bars, dotted with small “magic” blocks on the vertical bars, which means the feeling of the code falling vertically, and has a full visual impact in a controllable rhythm, which is interpreted by design. 5G digitalization concept. The overall design is not only highly recognizable, but also can effectively guide the bottom airflow, further improving the aerodynamic performance of the vehicle, and cooperate with the efficient aerodynamic shape to achieve extreme battery life.
(Roewe MARVEL-R parametric lower grille)
The tail of the Roewe MARVEL-R adopts a pure electric integrated super symbol – arrow feathers running through the taillights. A light strip runs across the rear, stretching the visual width of the vehicle. The interior is themed with arrow feathers, directing the visual focus to the central LOGO area. With the parametric design of the ultra-fine chrome trim under the lights and the internal side, it not only improves the overall texture of the rear , and show a highly integrated design style.
(Roewe MARVEL-R arrow feathers run through the taillights)
The energy-gathering hub adopts the design language of three-dimensional cutting, and light elements are interspersed in the metal material to create a strong sense of energy gathering in the center of the hub. The neatly arranged linear light symbolizes the core wiring harness of the intelligent body, creating a tension that is ready to go. In addition, the new car is also equipped with aerodynamic polyhedral rearview mirror, which outlines the Y-shaped turn signal in the polyhedral design with low wind resistance. The shape is three-dimensional and sharp, and the details are full of tasteful texture.
(Roewe MARVEL-R energy-concentrating wheels)
In the 5G era, pure elegance, what kind of surprises will Roewe MARVEL-R, the world’s first full-cabin interactive 5G mass-produced car, bring? Please pay attention to May 7 at 19:00, Roewe’s new R standard and strategic model design analysis open class, Autohome, Bilibili, Douyu, Douyin and SAIC Roewe APP and other platforms will broadcast live simultaneously. It is a wonderful experience not to be missed !
