(August 16, 2019, Shanghai) The gorgeous drift instantly ignites the hot and steaming track, and the roar of the engine in the fast-moving wind makes the adrenaline soar with the smell of burning tires! Today, the first stop of FUN DAY Ford Brand Day kicked off at the Shanghai International Circuit. As a pioneer in China’s motorsports, Changan Ford launched its entire series of models to the track for the first time, and released three brand-new cars representing Ford’s latest technology at the same time, opening a new chapter of “Ford-style extraordinary driving” in China. Mr. Zhang Baolin, Deputy General Manager of China South Industries Group Corporation, Chairman of Changan Automobile and Changan Ford, and Mr. Chen Anning, President and CEO of Ford China, also attended the event in person at the track.
“Throughout the history of Ford’s century-old development, the pioneering spirit has always been the core of the Ford brand, driving Ford to continue to forge ahead and pursue a more excellent driving experience. It has repeatedly created legends in the history of the world’s automobiles in the century.” Mr. Yang Song, President of Changan Ford National Sales and Service Organization, said “At the same time, this concept also runs through the process of Ford products from design and development to production and manufacturing. With ‘defining the industry’, ‘influencing the name’, and ‘popularizing the trend’, it has set the standard of ‘pioneering models’ for the automotive industry.”
Inheriting the century-old pioneering spirit, pioneering models have repeatedly created legends
Mr. Henry Ford firmly believed that free travel promoted human progress, determined to build reliable cars affordable to the public, and eventually founded the Ford Motor Company. And in the early 20th century, with the innovative assembly line production method, more than 15 million Model T cars were sold, making the United States a country on wheels. This enterprising spirit has been inherited in Ford’s products for a century. The most famous Ford F-150 pickup and Ford Mustang are iconic models that best interpret the core of the pioneering spirit.
In 1917, Ford Motor Company embarked on an intrepid journey that would have a profound impact on the automobile industry. Based on the Ford Model T, it launched the Ford Model TT, which was also the first mass-produced truck chassis launched by the automobile company at that time. For more than a century, the powerful and fearless Ford pickup has been popular all over the United States and loved by all industries and classes. The secret of its success is based on listening to and quickly responding to the needs of the public, constantly innovating, and applying top technology to new models, truly interpreting the The essence of the Built Ford Tough brand promise. Since 1977, the Ford F-series pickup truck has been the best-selling truck in the United States for 42 consecutive years, and has been the best-selling model in the United States for 37 consecutive years. The cumulative sales volume exceeds 27 million units, enough to circle the earth three times. Its world-renowned F-150 pickup truck is the favorite of American elites. It not only carries the powerful functions and infinite possibilities of a powerful pickup truck, but also represents a courageous and free-riding lifestyle.
In addition to innovation and fearlessness, continuous improvement and pursuit of performance is another DNA in the blood of the Ford brand. For a hundred years, Ford’s engine has dominated many car races, large and small, and has also launched a series of well-known performance cars, Mustang is undoubtedly the star of it. The first-generation Ford Mustang, which came out in 1964, featured a classic long front, low roof, and short rear sporty appearance, a powerful engine with a large displacement, a wide range of personalized customization, and the concept of “a sports car that ordinary people can drive every day”. Mustang quickly gained widespread popularity and sold over one million in 20 months after its launch. Later, Ford installed several classic large-displacement and high-horsepower V8 engines for Mustang, and launched a high-performance version, which made Mustang develop into a legendary representative of American muscle cars and enjoy a global reputation. As the only model in its class that has been uninterrupted for 55 years, Ford Mustang’s total sales in 2018 have exceeded 10 million units, and it has gradually become an out-and-out symbol of American pop culture.
Three new cars launched together to show the extraordinary driving of the products
Over the past century, the Ford brand has not only carried the innovative, fearless and enterprising “pioneer” spirit, constantly pursued a more excellent driving experience, led the trend with “pioneer models”, but also successfully integrated this sports gene into all mass-produced models : Surging power, linear acceleration, precise steering, comfortable and tough chassis suspension and excellent NVH performance, these are the most intuitive feelings of “Ford-style extraordinary driving”.
“‘Extraordinary driving’ is the soul that has been deeply rooted in every Ford product for a century, and it is also the fundamental reason why Ford products are popular all over the world.” Mr. Cao Zhenyu, executive vice president of Changan Ford’s national sales and service organization, said, “The three models released this time The brand-new car not only inherits this gene, but also fully exceeds the expectations of Chinese consumers, creating a full range of driving quality for them.”
Strong power performance is the primary meaning of ST’s extraordinary driving experience. As the first high-performance SUV carefully crafted by Ford’s global performance team, the “big seven-seat pioneer SUV” New Edge ST is equipped with a powerful 2.7-liter V6 EcoBoost® twin-turbocharged engine with a maximum power of 237 kilowatts and a peak torque of more It is as high as 500 N•m, and the acceleration from 100 kilometers to 100 kilometers is only 7.2 seconds, which satisfies the pursuit of extreme driving pleasure by car enthusiasts. The ST-Line model of Xinruijie is equipped with a fourth-generation 2.0-liter EcoBoost® twin-scroll turbocharged engine with a power upgrade, with a maximum power of 180 kW and a peak torque of 390 N·m, bringing a performance-oriented car. Harness the thrill. Both models are matched with the new 8-speed automatic manual transmission and Ford AI intelligent all-wheel drive system, and have sporty suspension, chassis tuning, steering, and braking systems, bringing SUV enthusiasts an extraordinary driving experience .
Relying on Ford’s strong SUV R&D capability and manufacturing background, and inheriting the excellent driving control genes of Focus, the new Focus Active, an “urban cutting-edge SUV”, has upgraded the driving pleasure again, bringing consumers a more exciting and calm driving experience: Equipped with a 1.5-liter EcoBoost® turbocharged dual-injection engine, efficient and powerful, achieves a maximum power of 128 kW and a peak torque of 243 N·m, matched with the class-leading 8-speed automatic manual transmission to achieve a more active shift response; The minimum ground clearance has reached 150mm, which brings strong passability; the front wheelbase reaches 1582mm, and the rear wheelbase reaches 1575mm, which further enhances driving stability and comfort; it is equipped with a unique multi-road condition management system in its class, It has five driving modes: standard, sport, economy, non-slip and rough road, which can better deal with complex road conditions such as snow, mud, sand and gravel roads.
The latest flagship sedan of the family, the all-new Taurus, fully demonstrates the Ford brand’s product performance building skills on medium and large sedans: the whole series is equipped with the fourth-generation 2.0-liter EcoBoost® twin-scroll turbocharged engine with power upgrade, the maximum power 180 kW, peak torque of 390 N•m; matched with an 8-speed automatic manual gearbox, and has a chassis adjustment with both toughness and comfort, bringing comfortable and calm driving experience to the cutting-edge elite. In addition, the new Taurus is introduced into the Vignale model for the first time, bringing a more refined and noble experience.
More Ford and China’s technological blessings bring a calm and comfortable driving experience
The Ford brand continues to apply the world’s leading technology and forward-looking technology that is more in line with the needs of local consumers to automotive products and popularize them, benefiting a wider range of consumers, so that superb driving is not just a car that surpasses the same level and is calm and comfortable. The sense of control is more convenient, pleasant, intelligent and free-wheeling driving experience.
The three new cars released this time are all equipped with Ford’s leading Co-Pilot360™ intelligent driving assistance system, with ACC full-speed intelligent adaptive cruise control, LC intelligent pilot assistance system, AEB intelligent induction braking protection system (with pedestrian recognition function) ), ESA Emergency Avoidance Steering Assist, LKA Lane Keeping Assist System, APA Active Parking Assist System and BLIS Blind Spot Monitoring System and other series of intelligent equipment have reached the level of L2 automatic driving, helping Chinese car owners to travel safely and worry-free while enjoying Relax and enjoy the comfortable driving experience. From 2019, most of the new Ford models sold in China will be equipped with the Ford Co-Pilot360™ intelligent driving assistance system.
In addition, these three new cars are also equipped with the SYNC + Zhixing infotainment system that understands the needs of Chinese consumers better and combines Baidu’s artificial intelligence core technology, bringing a more convenient and pleasant intelligent interconnection upgrade experience: with powerful offline voice recognition and The natural semantic understanding ability enables real-life voice interaction with car owners; it can also realize precise positioning and navigation under weak or no network conditions; in response to the diverse needs of young consumers for entertainment and travel services, SYNC+ not only integrates small It has a large amount of entertainment content including popular platforms such as iQiyi, QQ Music, and Himalaya, and can also provide one-stop travel services, including voice booking of hotels, food delivery, movie tickets, air ticket inquiries, etc.; what is more worth mentioning Yes, with the introduction of the SYNC+ system on new Ford models, the version 3.0 of the “Ford Pai” car owner APP will also be launched simultaneously, allowing car owners to enjoy the seamless interconnection experience of getting off the car-mobile phone-person in multiple life scenarios. More than that, the interactive interface and system will be continuously optimized, and software and functions will be continuously updated through over-the-air software upgrades (OTA). From 2019, most of the domestically produced Ford brand new models will be equipped with the Zhixing infotainment system SYNC+.
The Feast of Technology and Culture Shows the Charm of the Ford Brand in an All-round Way
As the largest and richest brand experience event held by the Ford brand in China so far, star models such as the Ford F-150 Raptor, the new Ford Mustang, the new Ford Focus, and the Ford Territory, which have attracted much attention, will also be on stage. A series of immersive interactive experiences in the four major areas of Ranqing Track, Ranqing Full Environment, Pioneer Market and Ranqing Science and Technology Museum fully demonstrate the charm of Ford brand products, technology and culture.
The “burning passion track area” creates an exclusive driver experience. In addition to the experience on the track, professional coaches also teach drifting skills and stage fancy drifting shows. Successful check-in can not only obtain the “driver certification” exclusive to Ford The certificate, and the in-car video recorder recorded this precious Vlog video; different from the track area, “Full Environment” has designed two scene-based experience areas for wilderness driving control and lost city driving control, showing the full range of Ford models. Precise control and solid chassis and other excellent product performance; in the “Ranqing Science and Technology Museum”, through advanced simulation equipment, experience the latest representative Ford Co-Pilot360™ smart driving assistance system, SYNC+ smart travel infotainment system, EcoBoost engine, etc. Technology; “Pioneer Market Area” vividly displays the century-old Ford’s pioneering stories and classic race reviews in the form of graphics and videos, and fully demonstrates the different lifestyles represented by Ford products in the refitting culture area and the model circle experience area.
At tonight’s “Pioneer Night” new car conference, the famous host Wang Han, the star racing driver Lin Zhiying, and He Xiaole, the captain of the Changan Ford Team of the China Touring Car Championship (CTCC), also enthusiastically helped out, and verified the “extraordinary driving” of the three new Changan Ford cars At the same time, it pushed the enthusiasm of the event to a new climax. At tonight’s press conference, Changan Ford also officially launched the recruitment of “FUN DAY chief test driver”. Through the three links of wilderness driving control, fascinating driving control and online voting, millions of Ford fans from all over the country will be recruited. Ten “FUN DAY Chief Test Drivers” will be produced in the middle of the year. Not only will they become the spokesperson of the brand’s big V, but they will also have the opportunity to give priority to the evaluation of all new cars. What’s even more rare is that they will also become Changan Ford’s official test drive officers and participate in more Ford events in the future. branding activities.
Following the Shanghai station, the FUN DAY Ford Brand Day will also carry out 9 stations in Beijing, Wuhan, Chongqing, Guangzhou and other places. As the inheritor and proponent of the pioneering spirit, the Ford brand will continue to enhance the core competitiveness of its products, fulfill the promise of “More Ford, More China”, establish a closer relationship with Chinese consumers, and become a brand that understands Chinese consumers better, The most trusted global brand for Chinese consumers.
