In recent years, a series of Chinese mobile phone brands such as Huawei and Xiaomi have dominated the international stage, winning the applause of the Chinese people and regaining everyone’s confidence in domestic products. The Chinese auto brands that have been endowed with high expectations have lived up to expectations, and they have gone abroad one after another with good news. But to say which one of the Chinese auto brands that are “going global” is the most eye-catching, it must be Chery, which has been working quietly overseas for nearly 20 years and has ranked first in the export of Chinese brand passenger cars for 17 consecutive years. .
Chery cars not only spread all over China, but also gallop in foreign countries. As a representative of Chery’s young players, the Tiggo 5x, known as the “new trendy smart SUV”, has lived up to expectations and set off wave after wave of enthusiasm among overseas young users, winning Various honors. It is said that “the wind is different in ten miles, the customs are different in a hundred miles”, and the domestic and foreign markets are very different. Why can Tiggo 5x not only “mix” well in China, but also “blossom everywhere” overseas? Let’s find out!
Galloping overseas, the quality of globalization can stand the scrutiny of the world
As a pioneer of domestic auto brands competing overseas, Chery has completed the construction of four local production bases in China and 10 overseas KD factories, and all products are manufactured in strict accordance with international high standards.
Chery’s global R&D strength should not be underestimated either. Relying on the global R&D system and team, the “V”-shaped positive development system and process, and the globally unified standard production management system, Chery’s global quality has once again distanced itself from its competitors. . At present, the 3MIS IPTV (failure rate per 1,000 vehicles within 3 months) of Chery’s new products has far exceeded the industry average level and exceeded the level of some mainstream joint venture brands.
In addition, Chery also adopts a global supplier system, with more than 400 global suppliers, including Bosch, Continental, Benteler, Honeywell, BorgWarner, Getrag, Schaeffler, Valeo and other international suppliers. First-class enterprise. Such a large supplier team is not inferior to international auto brands.
Won the hearts of the people, mindful marketing takes all young people
For young people, cars are not only a simple means of transportation, but also meet their needs to show their personal taste and individual spirit. When Tiggo 5x was launched in China, it cleverly used the national trend style, and with the help of the Monkey King image in the classic national style animation, it hit the pain points of young users who are eager to pursue themselves and “be their own hero”. Arouse spiritual resonance and successfully help users “bring salt”.
In foreign countries, the localized marketing of Tiggo 5x is equally impressive. For example, in Brazil, we not only specially developed flexible fuel vehicles that meet local needs for the local market, but also actively participated in local public welfare undertakings. Waves of heart-wrenching actions not only touched the minds of consumers, but also won a good international reputation for Tiggo 5x. At the end of last year, the overseas version of Tiggo was honored with the 5x Annual Marketing Award in the car selection held by Auto Esporte, the most influential, authoritative and widely read car media in Brazil!
This honor is not only rich in gold, but also a recognition of the overseas marketing of the Tiggo 5x brand.
Word of mouth, word of mouth lives up to expectations
If you want to buy a car, you will definitely understand the voices of the majority of users and the media. “International Tiger” also stands up to scrutiny in the mouths of overseas users and media.
The well-known Brazilian website “UOL News” once made the following evaluation after a test drive of Tiggo 5x: “Tiggo 5x has reached the technical level of Germany. It is the adoption of international strict manufacturing standards that makes Tiggo 5x so good high market acceptance”. Today, Chery ranks among the top Chinese auto brands in terms of sales volume in Brazil, and it also performs well in other sales countries. According to word of mouth, Tiggo 5x is even more popular among overseas young people.
Speaking of this, I believe you must have a new understanding of Tiggo 5x. It seems unexpected that “International Tiger” is popular all over the world, but it is reasonable to taste it carefully. Witnessing the popularity of Tiggo 5x, it is not difficult to explain why Chery has been at the top of the export list of Chinese brand passenger cars for 17 consecutive years. Product quality comes first, marketing wins the hearts of the people, word of mouth spreads among users, everything is indispensable to make the world roar, and this is not the real charm of “International Tiger” Tiggo 5x? But now, if you want to own such a powerful “International Tiger”, you only need to start at 59,900 yuan, and a comprehensive discount of up to 9,000 yuan has been launched, including a cash discount of 6,000 yuan and a financial discount of up to 3,000 yuan. Make another effort to hit the sales list.
