The outbreak of the new crown virus epidemic not only tests the prevention and control capabilities of government departments at all levels, but also tests the “immunity” of each enterprise. In recent days, in order to minimize the adverse impact of the new crown virus epidemic on the company, Chery Automobile has focused on the prevention and control of the epidemic with one hand, and the resumption of work and production with the other. Immediately, the entire staff was in high spirits, vowing to regain the lost time.
Do a good job in resuming work and production to welcome the arrival of “spring”
There is no winter that will not pass, and no spring that will not come. Although affected by the epidemic, the auto market has been pressed the “pause button”, but with the end of the epidemic, some backlogs of demand will be released one after another. At the same time, during this epidemic, people are also aware of the convenience and safety of car travel. After the epidemic, some of these potential demands will inevitably be transformed into actual demands, which will also bring new growth to the auto market. In this context, what automakers have to do is to resume work and production, and welcome another “spring” that will come after the epidemic.
All departments of Chery Group have gradually resumed work since February 10, focusing on epidemic prevention and control on the one hand, and resumption of work and production on the other, ensuring that the “two battlefields” are fully exerted.
In terms of epidemic prevention and control, Chery has not only formulated an overall epidemic prevention plan, but also specially formulated a series of specific plans such as the “Logistics Support and Epidemic Prevention Plan During the Epidemic Period”, “Guidelines for Chery Employees Returning to Work for Epidemic Prevention”, and “Guidelines for Psychological Protection During the Epidemic Period”. Purchasing protective materials such as masks, disinfectants, infrared thermometers, thermometers, etc., established a 24-hour, 360-degree comprehensive epidemic prevention and control “protection line” through the security team and monitoring system.
In terms of resumption of work and production, in light of national and local governments’ requirements for epidemic prevention and control, Chery’s manufacturing system has fully planned and prepared in terms of equipment, personnel, materials, production arrangements, and epidemic prevention guarantees, and strictly implemented the guidance card for epidemic prevention and control after resumption of work (entry prevention and control , temperature measurement, disinfection, personal protection, etc.), management and control requirements, and a series of measures and standards such as employee resumption guidelines to ensure that various prevention and control measures and employee work are in place according to standards.
Marketing innovation, taking multiple measures to ensure that users have no worries about buying and using cars
In order to meet the automobile consumption needs of the majority of users during the epidemic period, Chery Automobile has innovated marketing measures and launched a number of heart-warming policies to fight against the “epidemic”, covering all aspects of car inspection, car purchase, and car use, so as to ensure the safe prevention and control of the epidemic. Under the premise, to provide users with more convenient, more professional, more considerate car purchase and car service.
In response to the problem that consumers cannot freely go out to view and buy cars during the epidemic, Chery actively launched online car purchase business, accelerated the implementation of “new retail” of automobiles, and thoughtfully provided “Easy Car Purchase – 4 Heart-warming Actions”, namely “Choose a car with peace of mind, order a car with ease, pick up a car happily, and change a car with ease.” During the epidemic, consumers can view cars online at dealers’ online showrooms, watch live broadcasts, and consult relevant information without leaving home. After seeing a car they like, they can download Chery’s new retail app or log in to Chery’s official mall to buy cars online .
In addition, in response to the market impact brought by the epidemic, in order to reduce the pressure on customers to buy cars, Chery Automobile also launched a preferential car purchase activity themed “Seven New Years, Mövenpick Gifts – All Models Enjoy 0 Interest for 3 Years”. Provide more preferential prices, financial discounts, replacement subsidies, free purchase tax and other multiple discounts. The pre-sale of the new-generation Tiggo 7 has officially started. The first batch of 10,000 pre-order car owners can also enjoy the exclusive “Four Frees and Four Rewards”, namely “interest free, maintenance free, rescue free, data free” and “replacement gift, Boutique Gifts, E-commerce Gifts, and Extended Warranty Gifts.”
Not only that, during the epidemic, in order to ensure the after-sales service needs of users, Chery Automobile joined hands with dealers across the country to provide customers with five heart-warming actions of “reliable service, safe rescue, caring cultivation, worry-free maintenance, and caring and heart-warming”, actively helping customers Consumers solve vehicle maintenance problems during the epidemic.
Chery Automobile is user-centered and actively formulates car purchase and car use plans for users in response to the epidemic, timely meeting consumers’ car purchase needs during the epidemic, and also providing support for the steady growth of dealers.
Expanding overseas markets and steadily advancing the globalization strategy
When the domestic auto market was frozen by the epidemic, Chery Automobile’s overseas markets were reporting frequent success. According to the latest sales report, in January 2020, Chery Group’s overseas sales performed well, with a total of 8,957 vehicles exported, a month-on-month increase of 1.2%. In 2019, Chery Group exported 96,000 vehicles throughout the year, ranking first in the export of Chinese brand passenger vehicles for 17 consecutive years.
Chery’s outstanding performance in overseas markets is the result of its long-term adherence to the global development strategy. Chery has adhered to the concept of “no internal instability, no external strength” since the early stage of development, focusing on the development of both domestic and international markets. Car companies exporting to foreign countries. In recent years, Chery has accelerated the pace of launching new products overseas. In 2019, Chery’s new products, represented by Tiggo 7, Tiggo 5X, Tiggo 8 and Arrizo GX, will successively land in overseas markets.
While continuing to consolidate the international markets it has entered, Chery continues to explore new markets. In November last year, Chery and UAAGI joined hands to enter the Philippine market, and brought four Tiggo series products under Chery, including Tiggo8 and Tiggo5x. At the same time, Chery also held a brand launch conference in Qatar, where Tiggo8 (Tiggo 8), Tiggo7 (Tiggo 7), Arrizo6 (Arrizo GX) and other blockbuster products were unveiled. In February this year, Chery also actively deployed markets in developed countries, cooperated with American companies, and accelerated the pace of entering the European and American markets.
Signing ceremony between Chery and UAAGI of the Philippines
As one of the first batch of China’s independent auto brands “going global”, Chery Automobile has exported to more than 80 countries around the world, with a cumulative export of over 1.65 million vehicles. It has 10 overseas production bases and over 1,300 sales and service outlets. This global layout has enhanced Chery’s ability to hedge market risks.
What the epidemic can change is only the pace of development of the current auto market, not the future direction of the auto market. In the long run, the future development of China’s auto market is still positive. Going forward, Chery Automobile will continue to base itself on the market, pay attention to user needs, and focus on enhancing customer value. It will continue to develop its globalization strategy and increase its overseas market share.
