Top ten generals walked into Chery’s self-owned brand to show its ambition to serve the country

On August 1, which coincides with the 92nd anniversary of the founding of the army, Chery Holding Group Jietu product series and Beijing Bayi Painting and Calligraphy Academy grandly held the “Celebrating the New China 70th birthday, Hundred Generals Painting and Calligraphy Exhibition”, ten generals were invited to attend. At the event site, Jietu X70 Coupe, X90 and X95 also appeared in costumes, showing their style.

Top ten generals walked into Chery's self-owned brand to show its ambition to serve the country

The country has the strength, and the self-owned brand will make another effort

Beijing Bayi Painting and Calligraphy Institute, as a professional and popular calligraphy and painting institution established on the basis of military cadres and calligraphy artists, aims to promote the cultural traditions of the Chinese nation, strengthen the creation and exchange of military and local calligraphy and painting art, and promote the development of calligraphy and painting art. development and serve the construction of socialist culture. The linkage between Chery Holdings Jietu and Bayi Painting and Calligraphy Academy is to carry forward the patriotic and enterprising national spirit of the Chinese nation, and express Jietu’s tribute to the soldiers on the occasion of the 70th birthday of New China. The old generals at the scene splashed ink and brushed their pens, showing the power of the military spirit, which made people awe-inspiring.

Top ten generals walked into Chery's self-owned brand to show its ambition to serve the country

Since its release, the Jietu product lineup has accelerated all the way, and then accelerated again, launching three hot-selling models of X70, X70S, and X90 in succession. Since its launch, with its excellent price-performance ratio, good reputation, and the “travel +” configuration that meets user needs, the sales volume has exceeded 100,000 units in 10 months, achieving a win-win situation in both sales and word-of-mouth. In the second half of this year, Jietu will launch two heavyweight models, X70 Coupe and X95, to further enrich the product lineup and meet more consumer demands.

Top ten generals walked into Chery's self-owned brand to show its ambition to serve the country

Shaping brand image and optimizing product quality

During the painting and calligraphy exhibition, Mr. Yin Tongyue, chairman of Chery Holding Group, expressed his most sincere thanks to all the generals who attended the event. He said that this year marks the 70th anniversary of the founding of New China, and it is a crucial year for building a well-off society in an all-round way and realizing the first century-old goal. The overall environment of the auto market this year is severe and full of challenges for the auto industry. As an independent brand, Chery Holding Group will keep its mission firmly in mind, stay true to its original aspiration, take the industry as its own responsibility, drive innovation, pursue excellence, and carry forward the “eight principles” of perseverance and daring to be the first “One” spirit, strengthen independent brands, and serve the country through industry.

Top ten generals walked into Chery's self-owned brand to show its ambition to serve the country

At the event site, Mr. Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jietu, announced the car purchase policy for military personnel. Mr. Bao announced that whether active duty or veterans and military members can enjoy a 10% discount on the purchase of all Jietu products, and can also enjoy 1824 loan interest discounts, and get a Jietu black card when purchasing another car, and enjoy nine basic rights and interests. In terms of promotion policy, while participating in the car purchase activity of “36 installments, 0 down payment, 0 interest and original value replacement”, you can enjoy an additional subsidy of 1,000 yuan.

Top ten generals walked into Chery's self-owned brand to show its ambition to serve the country

In the future, Jietu will carry forward the “August 1st” spirit, with the courage and determination to carry forward the past and open up the future, adhering to the concept of user-centered, continue to intensively cultivate the “travel +” segment market, and make full use of the group’s international resources and R & D, procurement expertise The manufacturing system, with dedicated craftsmanship and professional intelligent manufacturing capabilities, creates high-quality Chinese cars, respects quality with intelligent manufacturing, provides convenience for family travel, and normalizes travel life.