In the middle of the year, SAIC Roewe handed over a beautiful report card! From January to June this year, the total sales volume of SAIC Roewe exceeded 210,000 units, a year-on-year increase of 6%, outshining the cold winter of the auto market. Among them, SAIC Roewe sold 47,631 units in retail sales in June, a year-on-year increase of 40%. In addition, SAIC Roewe has become the first brand whose main sales models fully cover the China VI standard. The true China VI accounted for 100%, the highest in its class, allowing consumers to easily cope with the China VI switch.
In the field of SUVs, the “Super Internet SUV” Roewe RX5 series continued its consistent hot sales momentum, achieving three consecutive rises against the trend, with sales exceeding 20,000 units in June. The newly-launched Roewe RX5 Transcendence series is equipped with Rhythm Pro wing grille as standard, and the price/performance ratio has been improved to a higher level, adding to the hot sales of the Roewe RX5 series. Another popular model of the Roewe RX series, the Roewe RX3, also performed well. With the help of the new super cool series, sales in June increased by 39% month-on-month, leading the SUV market.
In the field of sedans, the Roewe i5 series, the “must-have-to-buy popular car” shined brilliantly. Its retail sales exceeded 10,000 for four consecutive months, and nearly 20,000 units were sold in June, firmly ranking in the 10,000-unit club. On the basis of five high-energy qualities of “interconnection, power, appearance, safety, and space”, the Roewe i5 Linghao version upgrades the SAIClink intelligent connection system, and its price-performance ratio leads the group. In addition, the “Lavida upgraded version” Roewe i6 PLUS also conquered consumers with the strength of the “Six PLUS”, created a sales growth of 17% month-on-month in June, and successfully established a new benchmark for A+ class cars.
In the cold winter of the auto market, SAIC Roewe broke through against the trend, and SAIC Roewe’s ultimate pursuit of “superior quality” cannot be separated from the achievements. Since its establishment, SAIC Roewe has been based on the mid-to-high end. It not only created a new category of Internet cars, but also took the lead in promoting the upgrade, iteration, and evolution of “Internet cars” to “Intelligent Internet cars”. The Roewe RX5 MAX, a brand-new smart-connected hard-core SUV launched in good faith, will once again promote the innovation of the automotive industry with hard-core spirit and hard-core strength. In the future, SAIC Roewe will continue to innovate, bring smarter, more comfortable, and more cost-effective products to consumers, rekindle new highs in the Chinese auto market with stronger development potential, and stand firm in the ever-changing market environment head.
