[Viewpoint] Huicheng Xinda Zhao Kai: Only by meeting the needs of customers can the development of the industry be guaranteed

In recent years, as the quality of life of Chinese people has improved significantly, tourism consumption has also been upgraded. RV tourism has gradually been accepted by the Chinese people, and the government has introduced relevant support policies for the development of the RV industry. RV tourism and other related industry chains have entered a steady development track as a sunrise industry.

And 2017 can be said to be a watershed in the RV industry. Various RV manufacturers have sprung up, and various products are constantly flooding various exhibitions across the country. However, the uneven products have to go through the severe test of the market. This year, the RV market has been divided. In terms of concept marketing, only companies that have really researched products in a down-to-earth manner have found a product positioning suitable for Chinese users.

Huicheng Xinda appeared as a new agent in the RV industry chain, and also caught up with the good time for RV development. From the beginning of selling a few B-type RVs, to now acting as an agent for 7 well-known domestic and foreign RV brands, the types include self-propelled B-type, self-propelled C-type, towed RV, etc., with a sales volume of more than 200 units a year. Although the sales volume is considerable, many problems have also been found in it. 

As the link industry between RV manufacturers and consumers, it can best understand what products customers need most. For example, we only sold Type B RVs at the beginning, and felt that Type B RVs were more practical and cost-effective, but some customers still preferred the larger C Type RVs, and driving a C Type RV was more like being at home when going out for fun. Therefore, in order to meet the needs of customers, we have enriched the products of C-type RVs. Some customers want to customize the RV according to their own ideas, and we have also added customization services. Because I think that only by meeting the needs of customers can we increase customers’ trust in the company and allow more people to understand and recognize RVs.

In addition, RV after-sales has always been the most concerned issue of customers, and it is also the most important part of the RV industry. However, it has always been unable to keep up with the pace of the main body of the RV industry. There is no systematic industry standard, no mature supporting system, and even no fixed maintenance place. These are all stumbling blocks restricting the development of the RV industry. Therefore, what I want to do now is not only to integrate the sales of RV brands, but also to integrate the after-sales of each brand to form a maintenance and after-sales communication platform. After-sales personnel can conduct technical exchanges and experience exchanges on the platform. At the same time, this platform can also solve maintenance problems that cannot be handled remotely, so that the satisfaction of RV users can be improved.

Looking at the whole, the industrial chain of RV includes production, sales, operation, camping, clubs, membership and other industries, and also needs the support of national policies. The development of the entire RV industry requires comprehensive planning, starting from the customer’s point of view, taking the customer’s needs as the guide, and connecting every community that is connected with the development of RVs and consumer needs in order to create a solid foundation for the real rise of RVs in China. The basics.