[Viewpoint] Peng Wei of Yasheng RV: Adhere to the craftsman spirit of the RV industry

As people’s consumption level is getting higher and higher, people’s demand for consumption environment is also getting higher and higher. It is nothing more than clothing, food, housing, and transportation – the last three of which are closely related to our RV industry. Then, how to provide consumers with better services is the first question that all practitioners in the RV industry must think about.

In recent years, the market development speed of the RV industry has been astonishing, and the mainstream consumer group has gradually become younger. The average age of the earliest RV users is about 55 years old. They have a certain financial foundation and want to enjoy a comfortable life after working hard for most of their lives. But now more young people want to travel in RVs because their bodies are stronger, their ideas are more novel, and their gameplay is more unique. Therefore, this also makes the entire RV industry tend to be younger, and young people often have much higher requirements for quality of life than older people.

So, for consumers, what are the pain points in the current RV market? Small space, poor experience, not durable, low utilization rate, etc., popular product upgrades must be substantive product innovations. We need to shift from consumer thinking to user thinking, from product design to application design, from selling products to providing overall solutions for high-quality life, and from cheap and good quality to high quality and high price.

When it comes to high quality and high price, it is to create the highest quality at the most suitable price. An RV is a form of transportation that is always on the road, or a compact mobile hotel. One of the most important configurations in a caravan is furniture, and the most immovable thing in a “mobile hotel” is also furniture. Therefore, RV manufacturers should learn their design, color matching or usage functions from top furniture brands, and at the same time, they should also think about how to fix the furniture more firmly in the mobile home. This is a point that everyone tends to overlook, but I personally think that this is precisely the most difficult part. If a customer buys a caravan, after 3 or 5 years, when the caravan has traveled all over the world, but the furniture in the caravan has not peeled or even fallen off, this will make the customer feel warm, and then spread the word In short, the word-of-mouth of a brand has been established in this way. Only when the enterprise has a real “artisan spirit” can the future of the RV industry become more and more soulful.