Mr. Ishibashi Shojiro, the founder of Bridgestone, a world-renowned tire and rubber company, once said: “I firmly believe that a company that only pursues profit will never thrive, but a company that contributes to society and the country will always be able to. Profit.” Adhering to the corporate social responsibility commitment of “Our Way to Serve”, Bridgestone has been focusing on the three major areas of “mobility, people and the environment” in recent years, and is committed to improving people’s mobility and life. , work and play.
Looking back on 2019, Bridgestone China held four corporate social responsibility activities in Anhui Province, Qinghai Province, and Guangdong Province, contributing to the development of public welfare undertakings in various fields such as supporting education, environmental protection, and sports.
Focus on rural children’s aesthetic education, “Happy Tangram” has entered its eleventh year
In May and October 2019, the “Happy Tangram” project and volunteers went to Lingbi County and Si County, Suzhou City, Anhui Province, to bring imagination to rural children through courses such as literature, art, sports, and music strength, creativity and aesthetic education, and specially set up professional courses such as traffic safety, Olympic general education, environmental protection, artificial cardiopulmonary resuscitation, as well as winter Olympic knowledge classes. Children convey the Olympic spirit.
As a global partner of the Olympic and Paralympic Games, Bridgestone also invited members of the “Team Bridgestone” – Chinese National Table Tennis Team player Fan Zhendong and 2012 London Olympic swimming champion Ye Shiwen, to participate in the above events respectively. The teaching activity, in the form of “Dream Open Class”, passed on the concept of “Chase Your Dream” to children in local schools.
As of 2019, Bridgestone China has established growth classrooms in 42 primary schools in 11 provinces, cities and regions, and donated more than 100,000 books and music equipment.
“Bridgestone Happiness Tangram” carried out public welfare activities in Lingbi County, Suzhou City
“Bridgestone Happiness Tangram” carries out public welfare activities in Si County, Suzhou City
“Olympic Green Walk” environmental protection public welfare activity, practicing the concept of sustainable development
In addition to focusing on the development of quality education for children and adolescents, Bridgestone also contributes to the sustainable development of the ecological environment through public welfare projects. In October 2019, Bridgestone China joined hands with Toyota Motor (China) Investment Co., Ltd. to launch a public welfare test drive activity with the theme of “Olympic Green Walk” in the Qinghai Lake area, and provided Bridgestone Green Song with EP300 energy-saving The tires and Bingruike XG02 ice and snow tires provide strong support for the test drive of more than 600 kilometers. During the event, the test drivers also actively participated in environmental protection activities such as local animal and plant protection, sand control, and water source cleaning, and used practical actions to help the sustainable development of the Qinghai Lake regional environment.
Volunteers plant trees in the sandy land of Xiaobo Lake
“Olympic Paralympics – Young People Going Forward” sports public welfare activity to help build a healthier community
As a global partner of the Olympic and Paralympic Games, Bridgestone always regards helping to build healthier communities as its mission. At the beginning of December, Bridgestone China held the “Olympic Paralympic-Youth Go Forward” sports charity event in Huizhou, Guangdong, to encourage children to participate in sports more actively. Chen Long, the 2016 Rio Olympics badminton men’s singles champion and a member of the “Bridgestone Team”, conveyed the concept of “Chase Your Dream” by sharing sports dreams and imparting badminton skills.
Primary school students from Huinan Experimental School in Zhongkai High-tech Zone, Huizhou and children of employees of Bridgestone (Huizhou) Tire Co., Ltd.
Looking back on the road to public welfare in 2019, Taihiro Morita, general manager of Bridgestone (China) Investment Co., Ltd., said: “As a company that strives to become a truly global company, Bridgestone is making unremitting efforts to focus on ‘ The three major areas of mobility, people and the environment’ have a positive impact on the areas where their business operates, and assume the responsibility of creating a better society. We advocate a safer way of mobility, provide shared and extensive educational opportunities, and promote the building of a healthier community and contribute to the sustainable development of the ecological environment, fulfilling our commitment to society.”
With its outstanding contribution to corporate social responsibility, Bridgestone China has received wide recognition from all walks of life in 2019 and won several awards, including the “Outstanding Responsible Enterprise of the Year 2018” awarded by Southern Weekly and the “2019 Corporate Social Responsibility Model” issued by Youyou. It is worth mentioning that at the 11th Global CSR Summit and Awards Ceremony in 2019, Bridgestone China’s “Happiness Tangram” project also won the gold medal of the “Excellent Cultural Education Provider Award”. In addition, Bridgestone also applies the concept of pursuing sustainable development to product development. In August 2019, Bridgestone’s ECOPIA EP300 won the “2019 China’s Energy-saving and Environmentally Friendly Tire of the Year” award from the “Motor Race” magazine, fully affirming Bridgestone’s outstanding contribution to creating a safe and environmentally friendly mobile society .
In the future, Bridgestone China will, as always, continue to uphold the concept of “Our Way to Serve (Our Way to Serve)”, practice corporate social responsibility, and forge ahead without forgetting our original intention.
