At this year’s Guangzhou International Auto Show, the pre-sale of the Great Wall Cannon Off-Road Pickup Gasoline 8AT Luxury Limited Edition officially opened. Within half a day, the first batch of 99 Great Wall Cannon off-road pickups put on the market were sold out.
The first car owner numbered 001 is Jiang Bo, the race director of the off-road e-family – an “off-road veteran” who is known to everyone in the off-road and racing circles.
At the Shanghai International Auto Show in April this year, the Great Wall Cannon made its world debut and attracted a lot of attention from the industry. This enthusiasm finally turned into real sales. In October this year, the Great Wall Cannon series officially harvested the first natural monthly sales of more than 5,000 units. So far, the sales orders of the Great Wall Cannon have exceeded 10,000 units.
In my opinion, the market attention and sales performance of the Great Wall Cannon is not only from the traditional pickup truck market, but more from the needs of individual users-under the passenger positioning, the Great Wall Cannon created A brand-new personalized pickup truck segment has been created.
And what is the essential difference between this personalized pickup product with strong personal attributes and the traditional pickup truck we are familiar with in the past?
Let’s turn the timeline back to the scene of this year’s Alxa Heroes Meeting. At the Alxa Heroes Meeting and the T3 Desert Challenge, the Great Wall Cannon Off-Road Pickup Truck completed the challenge unscathed in a fully vegetarian state. Pickup trucks that complete similar challenges like the Great Wall cannon are limited to typical playful American pickups such as the Ford F150 Raptor, Toyota Tundra, and Dodge Ram 1500. From this detail, it is not difficult to find that the powerful off-road performance and excellent product quality of the Great Wall Cannon off-road pickup have completely subverted consumers’ traditional perception of domestic pickups, and they realized that the Great Wall Cannon is not a disheveled utility vehicle, but a It is a personalized off-road play platform.
In fact, from the beginning of the design, Great Wall Motors has fully shifted the Great Wall Cannon in the direction of passenger use.
Let’s take the Great Wall Cannon off-road pickup officially pre-sold at this year’s Guangzhou International Auto Show as an example. From the appearance point of view, the Great Wall Cannon off-road pickup has black decoration on the vehicle’s exterior kit, including the front bumper, wheel hub, air intake grille, body protection kit and other areas. It is particularly worth mentioning that the front bumper mask of the Great Wall Cannon off-road pickup obviously refers to the design concept of the sports bar. By thinning the features under the front bumper, the approach angle is greatly improved. At the same time, the lower part and the upper part of the front bumper mask are formed with a flat split seam, which provides great convenience for the subsequent modification of the competitive bumper.
In terms of off-road performance configuration, the Great Wall Cannon off-road pickup is equipped with a wading hose, a winch is added behind the front bumper, and the matching tires also use all-terrain tires. At the same time, the rear axle changed the leaf spring suspension of the traditional pickup truck, and replaced it with a coil spring multi-link suspension with a longer stroke. Although such a change will weaken its heavy-duty capacity, it will greatly improve the off-road passability and the comfort of the rear seat when it is empty.
In terms of performance, the Great Wall Cannon off-road pickup is equipped with three front, middle and rear differential locks as standard, which comprehensively strengthens its off-road escape performance. In addition, the Great Wall Cannon also has steering assist braking, creep mode, and all-terrain selection system with 7 modes.
What deserves special attention is the steering assist braking system commonly known as tank U-turn. This system was first famous all over the world because of its standard configuration on Lexus LX570. The principle of its realization is that by increasing the speed difference between the left and right wheels, the vehicle can turn in a small radius in extreme environments.
The prerequisite for realizing this function is to have sufficient torque on the wheels and a sufficiently intelligent torque distribution system. Judging from the function of the tank turning around, it is enough to explain the power output of the Great Wall Cannon off-road pickup and the power of the intelligent four-wheel drive system.
Creep mode and all-terrain selection system, before the Great Wall Cannon off-road pickup, were only the top equipment of high-end off-road vehicles.
The principle of creep mode is similar to the operation of off-road veterans to precisely control the throttle opening under low-adhesion road conditions. After turning on the creep mode, the Great Wall Cannon will automatically and precisely control the opening of the throttle according to the road adhesion, so as to ensure that the driving force of the engine acting on the wheels can make full use of the adhesion of the ground and help the vehicle get out of trouble.
The concept of the all-terrain selection system originated from Land Rover. By selecting different modes, the vehicle will automatically match the engine power output, gearbox shift logic, and torque distribution of the four-wheel drive system to ensure the driving performance of the vehicle under corresponding working conditions. and dynamic responsiveness.
All in all, the Great Wall Cannon Off-Road Pickup has achieved a comprehensive improvement in off-road performance by being equipped with a series of off-road equipment for traditional off-road vehicles, and at the same time lowered the threshold for ordinary consumers to get in touch with extreme off-road activities. As for the off-road veterans, the comprehensive off-road configuration also makes it possible to challenge more difficult off-road crossing activities.
Such a pickup truck with powerful and comprehensive off-road configuration has never appeared in the pickup truck market before the Great Wall Cannon off-road pickup truck.
Therefore, such a high-performance off-road pickup truck appeared in the product series of the Great Wall Cannon, which is already a bit like a high-performance pickup truck in North America. The charm of high-performance pickups is that, compared with traditional off-road vehicles, they also have the unique multi-functional platform attributes of pickups themselves. This is the key to the difference between pickup truck culture and traditional off-road vehicle culture.
From passenger pickups to commercial pickups, and from commercial pickups to off-road pickups, the popularity of the Great Wall Cannon has continued. Therefore, from the product sequence of the Great Wall Cannon, we also vaguely see a Chinese pickup culture. From the perspective of the country’s regional characteristics, passenger pickups like the Great Wall Cannon will obviously be more in line with the needs of consumers in the Chinese market. Especially under the influence of consumption upgrades, the passenger-oriented attributes of the Great Wall Cannon have assumed the subdivided product category of hardcore off-road vehicles to a certain extent.
As a personalized platform that takes into account both fun and ride comfort, the popularity of the Great Wall Cannon has become well understood. In a sense, the Great Wall Cannon is the beginning of the future Chinese pickup culture.
The Great Wall Pao off-road pickup opened a new chapter in Chinese off-road pickup culture, and at the same time ended the era when imported pickups dominated off-road circles. In other words, the emergence of Great Wall Cannon off-road pickups has made it possible for personalized and fun off-road pickups to fly into the homes of ordinary people. I think this may be able to explain the key to why the Great Wall Cannon has been able to maintain a high heat.
