Recently, SAIC Roewe’s mid-to-high-end new energy exclusive R standard has revealed new trends again. More details of the first flagship concept car – Roewe Aurora R-Aura Concept have been exposed, bringing a very sci-fi visual feast. The new R logo will include a rich product matrix, and launch a new marketing service network, with mid-to-high-end exclusive travel experience, so that users can go from love to trust.
(Roewe R-standard flagship concept car Aurora R-Aura Concept)
SAIC Roewe R standard realizes your imagination with technology, and provides mid-to-high-end electric vehicles and innovative services that best meet the needs of the era of pure electric intelligence. Under the new standard, SAIC Roewe has planned a complete product layout, including the flagship MARVEL series, the sedan ER series, and the SUV series are also in preparation. At the same time, R Standard will connect all its models to a brand-new marketing service network, bringing all-round innovations in users, sales, and services with digital drive, and realizing service networking, exclusive customization, and high-end experience.
The Roewe Aurora R-Aura Concept will be the pioneer model of the R standard. The pictures exposed this time clearly show that the front face design of the new car adopts a minimalist aesthetic different from that of the fuel era; the sides of the bumper are naturally opened, and the openings are completely connected with the side of the body, which not only perfectly fits the smooth surface, but also It can effectively guide the bottom airflow, reduce wind resistance, and further improve the aerodynamic performance of the new car. At the same time, the appearance of the new model is natural and elegant, expressing the overall sense of life and vitality. It also adopts the fiber matrix texture to show the power of life elements from the details.
(Roewe R-standard flagship concept car Aurora R-Aura Concept)
In terms of wheel hub design, the Roewe Aurora R-Aura Concept adopts the Star Wars hub, and the five-spoke forged hub is powerful. Inside, the blue laser beam echoes the laser pulse design of the headlights and taillights of the car body, and the modular multi-material splicing contrasts strongly, which further highlights the technological and intelligent attributes of the Roewe R standard model.
(Roewe R-standard flagship concept car Aurora R-Aura Concept)
For mid-to-high-end pure electric travel, the “pure electric flagship smart body” Roewe Aurora R-Aura Concept is coming soon. For more information, please stay tuned!
