Decades ago, “three turns and one sound” became a luxury for every family in China. Among them, “one turn” refers to mechanical watches. However, in the 1960s and 1970s, there was a “quartz crisis”, and the high-quality and cheap Japanese quartz watches swept the entire Swiss mechanical watch industry. What is particularly interesting is that when the World Cup in the world of clocks and watches was held at the Neuchatel Châtel Observatory in Switzerland, all the top rankings were Swiss mechanical watches. But things changed in 1968. A Japanese Seiko quartz watch broke the balance, killing Patek Philippe, Rolex, Omega and other big names. Swiss watches were hard to find, and they even chose not to announce their results to suppress Japanese companies. . But then Japanese quartz watches almost occupied the entire market with their ultra-high precision and affordable prices, making a major contribution to the popularity of watches.
Casio’s electronic watch has become a trend culture symbol
As time goes by, different branches of watch culture have emerged. Maybe people who love fashion will choose a Casio G-shock to express their uninhibited personality. Maybe you’ll choose an Apple Watch to prove you’re a new-age geek. The traditional Old School may still be there, but this data hits the face: Apple Watch shipments in 2019 increased by 36% from 22.5 million in 2018, while the global shipments of the entire Swiss watch industry in 2019 were about 21.1 million yuan, who would have thought that it would be a wearable device that killed the watch industry?
Apple Watch ships more smartwatches than the entire watch industry
Perhaps a “quartz storm” is also blowing into the auto industry.
It’s not so much a revolution as an awakening of the young
The “fake front grille” of Tesla’s early models is undoubtedly trying to get close to fuel vehicles
In the automotive industry, the challenge of new energy to traditional fuel vehicles is a commonplace. The latest data from foreign media EV Sales shows that in 2019, the global sales of new energy vehicles were about 2.21 million, a year-on-year increase of 10%. However, the pace of development of new energy vehicles is not achieved overnight. Taking the appearance design as an example, the aesthetics of new energy vehicles also has a gradual development. In order to cater to the aesthetic habits of fuel car owners in the early days, Tesla’s big “imitation air intake” Grille” is full of a new company’s lack of confidence in its products. Nowadays, consumers in big cities are no strangers to the “closed front grille” of new energy vehicles. It is not only a change of young people’s “feelings of beauty”, but also an evolution of pure electric vehicles.
Stepping into 2020, closed front grilles have become commonplace
On the design level, the expression of automobile design often relies on two-dimensional concepts, one is abstract: such as the expression of “benevolence, righteousness, propriety, wisdom and faith” in the oriental cultural circle; the other is concrete: such as sculpture, architecture The reference, the expression of bionics.
The representative of oriental luxury – the front face of Hyundai Genesis G90 can glimpse the Confucian thought of “ritual”
Festa’s pure electric waistline has the muscle sense of jumping animals
In the fertile soil of China’s new energy vehicle market, the design of pure electric cars is also very unique. There is no doubt that young people prefer sports and trends. For example, Festa’s pure electric “Sensuous Sportiness” design concept has both perceptual thinking on the level of design philosophy and concrete and intuitive expression. The shark-like front face and the two-stage waistline design like the hind legs of a cheetah fully draw on the design of bionics. The interior part also draws on the elements of the cockpit of a fighter jet. The button-type shifting makes the driver feel more substituting, and the combination of these elements brings the driver a more holistic view of youth, fashion and sports. Express.
Design of Festa pure electric push-button electronic gear lever
More in-depth speaking, what a car allows young people to accept is not only the appearance, but a sense of self-identity found in the car body. Maybe a Casio, or Apple Watch, is less than a tenth of the price of a luxury mechanical watch. But the sense of belonging that young people find in the trend circle makes the latter out of reach.
What widens the radius of life is not the mileage but the attitude
Just like the transformation from a mechanical watch to a smart watch, a car is no longer a simple driving machine, but a travel experience for people. The idea of ”this car uses a full leather interior, how much horsepower it uses, and how much space it has” is to separate people from the car.
What do young people want? It is comfortable to drive, no matter what interior material you use, during my journey, these formal functions will become part of my life experience. I need movement, and motivation requires response, and it comes. The overall driving experience will even gradually become the key to impressing young people.
Therefore, technologies such as voice interaction and button design are not important. The important thing is that the car must meet the needs of drivers, and it can be minimalist and barrier-free, or it can be mysterious and surprising. Of course, the premise is the same as mentioned above. The design style of hardware and interface should be in harmony with the overall style of the car. This is the magic of Festa’s pure electric “Sensuous Sportiness” design concept.
Of course, for pure electric vehicles, the number of cruising kilometers is an unavoidable topic. But compared with measuring cold numbers, Festa Pure Electric is more willing to measure how far the journey is. 490 kilometers may be a weekend excursion from Beijing to Jinan, or it may be the energy for you to connect your life and work for a week. The energy consumption of 12.7kWh per 100 kilometers may not be understood, but with the money saved, I can order an extra cup of McDonald’s coffee every morning. When I arrive at my destination, the system automatically finds a parking lot for me, so I don’t have to worry about seeing all directions and listening to all directions. Pick up the phone and open the APP, and I will know where the car is parked and how much it has been charged. This smooth experience allows the car to serve people, instead of letting the car add trouble to people.
Therefore, pure electric driving is a trend and a life attitude of young people. Even if we already have a gasoline SUV at home, we are more willing to try to drive a pure electric car to accelerate and surpass.
Festa pure electric represents youth, and there are some rebellious, joint-venture quality of 200,000 miles, if you have no special complex for fuel vehicles, it must be a good choice.
