In Ford’s new-generation SUV product structure, in addition to the Ford Bronco, which has returned to the ranks of hardcore off-road vehicles, there is also a model that was previously widely known as the Baby Bronco. Compared with the former, the positioning of the latter will be more urbanized.
And a few days ago, the new car that we called Baby Bronco before, along with the Bronco, exposed undisguised road test spy photos. At the same time, the naming of the new car has also been officially revealed, and the new car will be launched on the market under the name of Bronco Sport.
From the appearance point of view, the new Ford Bronco Sport maintains the same overall shape as the Bronco. The positioning makes its overall size significantly compressed. The load-bearing body platform of the front-wheel drive architecture with the transverse engine also makes the tension of its bottom load not as good as that of the Bronco.
But even so, under the tough off-road positioning, Ford Bronco Sport still uses a handsome body image and a square outline to build a side that is completely different from traditional urban SUVs.
According to the information obtained before, even with a load-bearing body platform with a transverse engine, Ford Bronco Sport will still use enhanced off-road passing performance as its main selling point.
From the point of view of positioning, the new Ford Bronco Sport will be positioned in the traditional compact SUV market, with a tough off-road positioning and Ford Ruiji to form a differentiated layout under the same platform.
On the market side, the all-new Ford Bronco and Bronco Sport will be officially unveiled in the next few weeks. According to the information we have so far, the new Ford Bronco Sport will be made in Changan Ford.
