On the land of China
There is such a “magic car”
It only takes tens of thousands of soft sister coins to start
Once set a record of 23 adults
The network transmission speed reaches 518km/h !
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This speed has caught up with the plane, is it an oolong?
Get on the high speed, get off the bad road
Punch Ferrari, foot Lamborghini
Countless cars are bowed under its trunk…
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Yes, maybe you have already guessed——
Wuling Hongguang
The Chinese sacred car that “dominates the famous autumn mountains”
This title, it recognizes the second and no one dares to recognize the first!
Where there is a car, there is Wuling
Everyone who has driven a Wuling
Most of them are fans
So how exactly is the Wuling Shenche made?
01 Introduction: Ford VS Wuling
Before talking about Wuling, it is necessary to talk about Ford.
Before 1913 , cars were just a luxury item and a high-end toy in the United States , and roads and gas stations along the way could not be popularized at all…Until Ford was inspired by the Chicago slaughterhouse and developed the world’s first assembly line to mass-produce the Model T The car , let the car really enter the middle-class family as a practical tool .
1908 Ford Model T
This is an important revolution in the history of automobiles . It can be said that if Ford hadn’t seen a cow in Chicago being shocked, bled, disemboweled, and divided by different people, the United States would have to delay it if it wanted to become a “country on wheels” How many years!
Looking at it this way, Ford is a handsome uncle.
So what does this have to do with Wuling?
The emergence of Wuling is another revolution in the history of automobiles. The era of micro-faces opened by it brought high-end products such as automobiles directly into the homes of ordinary people (at that time, cars such as Santana, Jetta, Xiali and Alto were only toys for a few newly rich families) .
Micro-face can not only carry people and goods, but also go to the countryside. It is cheap, easy to maintain, and convenient to repair … It is simply the right-hand man of the entrepreneurial dog in rural areas, urban-rural fringe areas, and small and medium-sized cities. It has led many people to make a fortune!
How much can Wuling hold? An Internet meme: You never know how many people will get off the Wuling car!
02 Prequel to Wuling: Liuji’s Prosperous Years
Seriously, Wuling has a history of 91 years , and it may not be enough to talk about it in three days and three nights from the beginning.
Its predecessor, the Liuzhou Power Machinery Factory , was founded in 1958. This factory was separated from the Liuzhou Machinery Factory (referred to as “Liuji”) established in 1928 by the warlords of the New Guangxi Clique to build ordnance . Simply put, they are father and son .
Liuzhou Machinery Factory Building in Jila Village by the Liujiang River
At the initial stage of Liuzhou Power Machinery Factory, the factory leaders and engineers and technicians are planning the infrastructure work of the factory
Before his son officially entered the stage of history, the old father had already made many great achievements. During many difficult times in China, he shouldered the heavy responsibility of the times— from the charcoal car that replaced the gasoline engine, to the “Zhu Rongzhang” double-wing destroyer fighter, and to promoting The Honghe brand tractors produced in agriculture … Are they cows or not?
In the era of scarce oil, charcoal vehicles were born accordingly. In December 1933, Liuji assembled a car powered by charcoal, creating a history of automobile production in Guangxi. This car can run for 4 hours with one addition of charcoal, and the top speed is 40km/h.
In 1961, according to Guangxi’s industrial planning and layout, in order to expand the production of Honghe 37 tractors, Liuji began to gradually transfer tractor products to Liuzhou Power Machinery Factory .
03 Birth of Wuling: successful corner overtaking
So the son solemnly took over the stick and ushered in his own era.
The Wuling people in the early stage inherited the gene of self-improvement of their ancestors. On the simple production line, they produced a large number of tractors that are highly sought after by farmers, turned losses into profits, and successfully became one of the eight largest tractor factories in the country .
In 1966, it officially changed its name to Liuzhou Tractor Factory.
However, the good times did not last long. In the early stage of reform and opening up, with the transition from a planned economy to a market economy, the state no longer underwrote industrial products, and a contract system was implemented in rural areas . In 1980, the factory had a backlog of 1,713 tractors and suffered a comprehensive loss.
At the time of life and death, how to change production is a big problem.
In the 1980s, the domestic auto market was still in its infancy. At that time, there were many medium-sized and heavy-duty transport vehicles, and mini-cars were scarce in the market; on the other hand, mini-vans in Japan were all the rage.
At the beginning of 1980 , the management of Liutuo Factory, aiming at the opportunity, gritted their teeth and introduced a Mitsubishi minicar named minicab under the condition of tight funds .
In the era when precision measurement and manufacturing equipment were lacking, with such stubbornness, more than 5,500 parts from the prototype car were disassembled, manually measured, drawn, and molded, and used to make tractors. Tap to repair…
It took two years like this, and finally in 1982, the first self-developed LZ110 mini-car manufactured in Guangxi was assembled abruptly in China !
During the transition period, the method of “cultivating specialties by hybridization” was adopted, while producing short, flat and fast commodities, such as looms and sewing machines, to maintain survival, while studying miniature cars.
In 1984, the mini-car was put on the market, and more than 2,300 units were sold within two months , which was very popular among the public.
In 1985, Liutuo Factory officially changed its name to Liuzhou Mini Automobile Factory , and successfully overtook on curves to realize transformation. The factory actually produced 4,224 cars that year, with a total industrial output value of 73.23 million yuan!
In 1987, the Wuling trademark was officially launched.
It is worth mentioning that Wuling’s iconic “W” car logo originally followed the logo of the “Wanjia” brand sewing machine, and was later redesigned into a “W” shape composed of five rhombuses, which coincides with the “five”. It also means “take off, fly hard”, which is still used today.
In 1990, the first batch of 15 mini-cars were exported to Thailand, achieving zero breakthrough in export.
In 1995, Wuling entered the Tibet market.
In February 1996 , his son Liu Wei merged with his old father Liu Ji to form Liuzhou Wuling Automobile Co., Ltd. , officially starting Wuling’s journey.
04 Counterattack of “village car”
In December 1998, the production and sales of Wuling Motors reached 100,000 vehicles, ranking first in the domestic mini-car industry; on August 23, 1999, Wuling’s 500,000th vehicle rolled off the production line.
Today, according to the latest data, Wuling has exceeded 2 million vehicles for 4 consecutive years, ranking first in sales in 2018.
On August 23, 1999, the 500,000th Wuling Motors rolled off the assembly line.
Of course, Wuling’s road to becoming a god has not been smooth.
In the 1980s and 1990s, the competition in the micronoodle market was fierce. Wuling, a “bitter child” born and bred, faced the typical “three deficiencies” -lack of money, lack of technology, and lack of background . It was Hafei, Changhe, Changan, and Tianjin Dafa. These powerful opponents have strong financial resources, either have military and aerospace backgrounds, or have foreign technical support .
The beautiful “Huang Dafa” on the street.
Times have changed. Back then, Hafei Songhuajiang Noodles ran all over the streets in Harbin, and “Huang Dafa” gathered in groups in Tianjin and Beijing. Not to mention how spectacular the scene is… Today , Tianjin Dafa died young, Hafei was heavily in debt, and Changhe The world is going downhill , and Wuling has risen to become the sacred car in the hearts of the new generation.
In the vicissitudes of the automobile manufacturing industry, Wuling, which has accompanied China’s economic development along the way, was once weak. From a small corner to assessing the situation and doing business step by step, it has withstood countless severe tests…everything can be traced.
05 Perfect “marriage”: SAIC x GM x Wuling
At the beginning of the century, Wuling’s impressive performance caught the attention of Murphy, chairman and chief CEO of General Motors China .
From 1999 to 2001, senior executives of General Motors of the United States frequently visited the company.
In 2000, the three parties conducted joint venture negotiations.
In 2000, Liuzhou Wuling and SAIC Motor established a joint venture company; in 2002, SAIC-GM-Wuling, a wonderful “Chinese and foreign” joint venture company , was established, and the “rural boy” Wuling has since turned into a phoenix.
It was Mo Fei, the “matchmaker”, who did his best to match up the “tripartite marriage” between Wuling, GM and SAIC , and let Wuling go to the altar.
The light of Wuling is majestic and heroic.
In November 2002, on the day when the new company was officially listed, SAIC-GM-Wuling’s first-generation “sacred car” —Wuling Light—was officially unveiled, followed by Wuling Hongguang, Wuling Rongguang, and later the Baojun series. payment .
In 2002, GM did not expect that the move it made at the beginning would save itself many years later .
In May 2010, the style of Forbes magazine, which makes the list of billionaires, changed drastically. The headline on the cover was “The Most Important Car on Earth” and the subtitle was “Can China’s Wuling Light Save General Motors?” .
The answer lies in GM’s beautiful company financial report and market share in 2011.
General Motors’ world headquarters is located in the Renaissance Center in Detroit, Michigan, USA.
When the financial crisis broke out in 2008, GM suffered the baptism of “bankruptcy protection”. It once owed a huge debt to the U.S. Treasury Department and lost its position as the global sales champion for more than 80 years.
Three years later, GM’s global sales in 2011 exceeded 9 million vehicles, and the king returned. Among them, Shanghai GM and SAIC-GM-Wuling contributed a lot, with a total sales volume of about 2.5 million vehicles!
Facts have proved that this is a very perfect three-way marriage.
For Wuling, under the wave of joint ventures in China’s automobile industry at the beginning of the century, not only did it receive technical support from two thighs, but it could also “make decisions on its own” and fulfill its long-cherished wish to produce cars for many years ;
For SAIC, the secret weapon of Wuling micro-car is in its pocket, surpassing FAW and Dongfeng in one fell swoop, and achieving the dominant position in the industry !
06 How amazing is Wuling?
Our impression of Wuling is like this, covered with faded small advertisements, shuttling between urban and rural areas, with a sense of vicissitudes of time. But the more inconspicuous, the more hidden masters!
From making a fortune in tractors to becoming a professional owner of explosive cars, even though Wuling’s “superior history” is legendary, what is more well known to the public is its “godly” strength !
Gossips that go viral on the Internet
Wuling Zhiguang and Wuling Hongguang are simply experts in online publicity, Wuling’s two big bags of salt! Especially Wuling Hongguang, the most interesting car is none other than him, bar none!
You didn’t expect that one day this small truck would suddenly look like this: a flexible little fat man, walking out of the devil’s pace
Or on a rainy day with continuous rain, a wave of 360-degree full-speed drift, steady and smooth, the perfect combination of the speed of God and the control of God is definitely a textbook level
Presumably the same car…
It always brings infinite surprises to people. In some occasions that even the four-wheel drive off-road V8 engine can’t handle it, it can perform peerless martial arts and soar into the sky .
Even the steep slopes covered by frost in winter in Northeast China can’t be helped by Wuling’s Lingboweibu
Affordable, IKEA IKEA, going up mountains and down into the sea, into the sky and into the earth, is really a must-have choice for home… Wuling, you deserve it .
-Part of the picture comes from the Internet-
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