With the mature development of the hatchback market, there are not many models that are active in the eyes of consumers, and their product characteristics and development paths are also different from each other. As the overlord of the hatchback with a cumulative sales of more than 1.95 million vehicles, SAIC Volkswagen Polo brand ingeniously launched a new generation of Polo Plus. Based on the insight into the current consumption trend, it handed in the answer sheet of urban boutique hatchback.
Economical and practical is the starting point
The 2019 China New Car Purchase Intention Study recently released by JDPower found that the main purpose of half of consumers using cars is actually short-distance commuting in urban areas, and this proportion is constantly rising. In the field of sedans, hatchbacks have unique consumer appeal. With practical space, easy handling, low fuel consumption, and compact and dynamic body styles, they are the preferred choice for personalization. The new generation of PoloPlus goes a step further on this basis to meet the upgraded consumer demand.
The new generation of PoloPlus has a 94mm longer wheelbase and 58mm wider car, creating a sitting space comparable to that of an A-class car; the load capacity has also been improved, with the maximum storage space of the expandable luggage compartment reaching 1,003L; relatively limited budget for car purchases For a family of three, it can also satisfy their family use. While creating a larger driving space, there is no sacrifice in driving comfort. The stability of power output, dexterous steering performance, tough suspension tuning and quiet cockpit, on the contrary, have made a qualitative leap in driving quality. The balance between the vehicle’s volume, interior space and handling quality just reflects the quality of the new generation of PoloPlus.
Higher configuration is a hard target
The research mentioned above also found that when consumers’ car purchase budget exceeds 100,000 yuan, their expectations for configuration will increase significantly. Multimedia makes the most in-demand list, with too many configurations to cover in that budget range. This coincides with the judgment of the new generation of PoloPlus. As a 100,000-class hatchback model, it brings three solutions: smart travel multimedia entertainment navigation system, smart sense multimedia entertainment terminal, and smart car-connected mobile phone interconnection system to satisfy consumers. “Must-install” requirements.
In addition, such as large panoramic sunroof, multi-function dynamic steering wheel with adjustable length and height, ESP body dynamic electronic stability system, RKA+ tire pressure monitoring, cruise control, four-door one-button anti-pinch electric windows, are all optional features of the new generation of PoloPlus. The car is “must install”, and its superior demeanor surpasses its peers. The top-equipped 1.5L automatic Beats cool version is also equipped with BeatsAudio trendy brand audio system, FrontAssist front safety assistance system, LED daytime running lights, 8-probe front and rear reversing sensors, 16-inch arrow-feather two-color fine wheel hubs, etc. The index configuration level of the new generation of hatchbacks can be confirmed by stamping the high-quality interior.
Design workmanship is a plus
As domestic consumers tighten their budgets for car purchases, brand influence has become a key factor in increasing their willingness to purchase cars. When the auto market goes down and auto consumption tends to be rational, more attention is paid to the well-tested word-of-mouth of users behind the “big brands”. On the contrary, it is also the duty-bound mission of these brands to provide value-added experience for subsequent car users through their cutting-edge design and solid workmanship. JDPower research shows that SAIC Volkswagen ranks among the top three in terms of familiarity and preference among intended car buyers.
One of the high reputations that the Volkswagen brand has accumulated in the hatchback market is its classic and attractive styling. The new generation of PoloPlus re-examines the common preferences of male and female users for models, and evolves the hatchback trend again. The exquisite elements of many sporty models, the color-matching body color matching, etc., inject the characteristics of the new era into the hatchback, and the fashion attitude is not bound by gender. Furthermore, thanks to SAIC Volkswagen’s superb and leading German car-making technology, 78% of the vehicle’s high-strength steel and above, coupled with a high-rigidity chassis design, the new generation of PoloPlus spared no production costs to create a high-quality, High-value products.
In the 100,000 yuan automobile consumer market, if you want to choose a hatchback that is practical, easy to drive, and high-end, the new generation of PoloPlus comes into being with high-quality products.
