On February 12, Great Wall Motor released the sales data for January 2020. Against the backdrop of an early Spring Festival holiday, Great Wall Motors bucked the trend and sold 80,261 new cars in January. Among them, the Haval SUV is firmly in the top spot in China’s SUV sales, and the Great Wall Pickup is the top three in the pickup market, with a market share of over 45%. The export of new cars increased by 18.36% year-on-year.
At the same time, Great Wall Motors continued to accelerate the pace of globalization, went to the Indian Auto Show, announced the Indian market strategy, rooted in South Asia, and entered the world.
HAVAL wins China’s SUV sales again, Great Wall Pickup takes over 45% of the market
The advance of the Spring Festival holiday has added to the “winter” of the domestic auto market. In this case, brand power becomes the key to a company’s success. In January, Great Wall Motors took the lead, selling 80,261 new cars. Among them, Haval, WEY, ORA, and Great Wall pickups sold 58,720, 6,395, 1,300, and 13,421 units respectively, and the export sales increased by 18.36% year-on-year to 4,442 units.
As the benchmark of China’s SUV market, Haval SUV has been the sales champion of China’s SUV market for 10 consecutive years, and its best-selling models firmly occupy a favorable position in the market. In January, Haval SUV continued to be the sales champion. Among them, Haval H6, the “National Divine Car”, has sold 26,414 units, ranking first in the monthly sales volume of SUVs for 80 months. Meanwhile, Haval H9 and M6 performed strongly. Haval M6 sales exceeded 10,000 again, with 14,291 units sold in January, a year-on-year increase of 18.36%. Haval H9 increased by 50.12% year-on-year to 1,237 units.
New Haval H6 Platinum Edition
Haval H9-2020
The sales volume of Haval F7, the flagship model of Haval F-series, exceeded 10,000 again in January, reaching 10,193 units. In less than a year and a half since its launch, the cumulative sales volume of Haval F7 has exceeded 10,000 for 13 months. It is fiercely competing with joint venture brands. The trendy Zhilian SUV Haval F5 rose by 51.49% from the same period last year, with sales of 1,630 units in January. Last year, Haval F7 and F7x took the lead to go abroad, realizing overseas localized production and sales, helping Haval SUV to secure the number one sales position among Chinese auto brands in the Russian market. The “ace” Haval F series, which focuses on youth and intelligence, has won the market’s popularity with its powerful product “combination boxing”.
Haval F7
The Great Wall pickup truck brand also made another success in the New Year. In January, Great Wall Pickup sold 13,421 new vehicles, a sharp increase of 17% year-on-year, with a market share of 45.8%. Among them, Great Wall Cannon, Wingle 7, and Wingle 5 once again took the top three single-model sales in the Chinese pickup truck market, with sales of 5,551, 4,530, and 3,340 respectively. As China’s first globalized passenger pickup truck, the Great Wall Cannon has sold 23,850 units in just four months after its launch, ranking first in domestic sales of pickup trucks worth more than 100,000 yuan.
Great Wall Cannon Passenger Pickup
China’s luxury SUV brand WEY has gained more users’ favor with innovative marketing measures. In January, WEY sold 6,395 new cars, of which 1,724, 3,120, and 1,551 were sold for VV5, VV6, and VV7, respectively. In January, the WEY brand let WEY go on a journey through a variety of activities such as “2020 VV5 fun to enjoy the winter ice and snow trip”, “VV6 family story test drive meeting”, as well as providing car owners with 18 exclusive rights and interests during the Spring Festival. Into the lives of more users, making luxury truly within reach.
2020 VV5 enjoys winter ice and snow trip
In January, the Euler brand sold a total of 1,300 new cars, maintaining a stable start. Euler is the pioneer of Great Wall Motors’ marketing innovation and business model transformation. The brand has been available for more than a year. From Euler’s “Wei·ME Camp”, the Children’s Guardian Alliance, to the layout of the shared travel market, and then to the Euler agent, Euler has achieved great success in user management linkage, new retail channel co-construction, and IoT. Services, 5G and AI application scenario ecological services have been continuously cultivated, and the new generation of urban life forms has been actively explored to build a more trendy, smarter and safer travel mode for users.
A new generation of electric car ORA R1
Rooted in India, looking forward to global Great Wall Motors sprinting to 2020
As a leader in China’s auto industry, Great Wall Motors has not only made remarkable achievements in the domestic market, but also set its sights on the vast and boundless global market. At the beginning of the new year, the globalization charge has already sounded.
Great Wall Motors Appears at Delhi Motor Show in India
After reaching an agreement with General Motors on January 17 to acquire General Motors India including the Talegaon plant, in less than half a month, Great Wall Motors brought Haval and Great Wall EV brands to the Delhi Auto Show in India. And won unanimous praise from all walks of life in India.
Taking advantage of the stage of the Indian Auto Show, Great Wall Motors announced that it will officially enter and take root in the Indian market. It will build a R&D, production, and sales system in India, and use India as a base to export products to other countries, realizing Indian R&D, Indian production, and global sales.
Great Wall Motors Appears at Delhi Motor Show in India
At present, Great Wall Motors’ globalization strategy is accelerating, and has established more than 500 high-quality distribution networks in more than 60 overseas countries. 5″ global production layout. With the development of the Indian market, the Indian Talegaon plant will become Great Wall Motor’s tenth global and second overseas full-process vehicle factory, and the global production pattern of Great Wall Motor will be further improved.
Looking ahead, keep in mind the original intention. As a leader in China’s automobile industry, Great Wall Motors keeps in mind its corporate responsibilities. At the beginning of the new year, the new crown virus pneumonia epidemic has affected the hearts of everyone in the country. In order to help the country win this “epidemic prevention war” as soon as possible, Great Wall Motors has provided strong support to the affected areas, and at the same time helped users and dealers to tide over the difficulties. So far, Great Wall Motors has donated RMB 8.85 million in RMB and materials to the epidemic area, launched a user care fund of RMB 20 million, launched a “three reductions and three gifts” dealer support policy, and launched a “zero-contact” car purchase plan for users. Take action to overcome difficulties with the whole society.
10 Great Wall pickups donated to the epidemic area in Chongqing
Although changes in the social and economic environment have brought many uncertainties to the auto market at the beginning of the new year, the harsher the market environment, the more it will test the comprehensive strength of auto companies. The automobile market in 2020 may face many challenges, but Great Wall Motors will assess the situation and respond to the times, adhere to the strategic determination of accelerating globalization, deepen technology research and development, innovate marketing models, improve sales network and after-sales service, and provide a solid foundation for the automobile industry. Contribute to healthy and steady development.
