“Hero Club” has become a totem in the hearts of off-roaders, and the Tengger Desert has long been everyone’s deepest yearning. On October 2, 2019, “Win the World FAW Toyota 2019 Alxa Off-Road Heroes Meeting” was grandly opened in Alxa Off-Road Dream Park. FAW Toyota brought Prado, RAV4 Rongfang, and Yize to the base camp, and had a carnival with off-road enthusiasts all over the country!
The facilities and content are all upgraded, and the desert is on the verge of burning
The 14th Alxa Heroes Meeting in 2019 is a super event that has undergone new planning, integration and innovation. In addition to better sports venues, richer cultural activity platforms, and more professional camping facilities, this year’s event will focus more on improving the desert camping experience, focusing on creating project experiences for different regions and groups of people, and enriching, upgrading and improving the content. expand. Bring participants a more passionate and enjoyable driving experience.
As a resident participant of the Alxa Heroes Association, this year FAW Toyota has specially set up different experience tracks at the base camp for test drivers to have fun. In addition to the exciting desert off-road, participants can also learn about the glorious history of the brand at the FAW Toyota Base Camp. In addition, a series of exciting links such as a variety of interactive games, off-road skills lectures, and live song and dance performances will add more surprises to this event.
The SUV family is on the scene, and a “surprise egg” will be given on the spot
In order to allow off-road enthusiasts to fully experience the product strength of FAW Toyota’s SUV family, Prado, RAV4 Rongfang and Yize made a collective appearance. Among them, Prado, with its pure off-road genes, exhibits its high-end hardcore off-road style. RAV4 Rongfang, as “the originator of urban SUV”, also has a good performance strength. The fashionable and avant-garde Yize will add a trendy color to the desert feast. The three “Titans” of the SUV camp will bring surprises beyond expectations to off-road enthusiasts across the country.
It is worth mentioning that the heavy preview of the launch of the new RAV4 Rongfang has become the “surprise egg” of this year’s hero meeting. This time, the new RAV4 Rongfang is developed based on the TNGA-K platform. A substantial leap has been achieved in many aspects. The improvement of the overall car style will bring consumers a different SUV value experience from the past. While its own product strength occupies a high position, it will further strengthen the overall strength of FAW Toyota’s SUV family.
Serve the carnival with integrity and escort the off-road carnival
In addition to fully demonstrating the charm of SUV family products, FAW Toyota has always been committed to providing customers with full-process and all-round peace of mind care, and providing users with efficient and high-quality service experience. In this event, FAW Toyota’s Integrity Service Carnival served as a professional back-up guarantee to help the Alxa Heroes Association. There are maintenance and testing stations at the main venue, Xiashakou, Brand Camp, car owner camp and the entrance of the main venue in Alashan, providing professional, fast and sincere after-sales services such as maintenance, testing, and rescue for car owners present, as well as fun , Diversified activity experience and preferential policies.
2019 coincides with the 10th anniversary of FAW Toyota’s Integrity Service Carnival. In the past 10 years, FAW Toyota Integrity Service Carnival has covered 120 cities, 80 shopping malls, 20 campuses, etc. in 120 cities across the country, with a total of 300,000 vehicles tested and 2 million customers received. At the same time, FAW Toyota Integrity Service Carnival has adhered to the Alxa Heroes Meeting for four consecutive years. The service team with professional experience has faster and more accurate judgment and rescue capabilities when dealing with vehicle failures at the Heroes Meeting. It is worth every Trusted by car owners!
It is worth mentioning that FAW Toyota Anxiang Butler plans to enter Alxa for the first time, exhibiting the concept and service content of FAW Toyota Anxiang Butler in the brand camp. In the owner’s camp, customers can enjoy an exclusive rest area. In the service activity area, customers can find safe second-hand car services, join Fengxianghui to scan the code to make an appointment, and evaluate the physical examination for their car. The Anxiang Butler Plan not only focuses on the customer’s car today, but also adheres to the concept of TODAY for TOMORROW, starting from the perspective of meeting the diverse needs of customers, creating a service system that takes care of people, cars and life in order to meet the common needs of consumers. In addition, it also formulates exclusive solutions for car purchase, car use, and travel for different audiences.
FAW Toyota has a long history with Alxa Off-Road Heroes Association. Off-road is an essential gene of FAW Toyota SUV family. Due to its excellent off-road performance, by the end of September 2019, the global sales of LC models including the Prado reached 10 million, once again proving the legendary status of LC as the world’s off-road vehicle. Both Prado and RAV4 Rongfang advocate a free and adventurous life, aiming to bring users a different off-road experience, and Yize, a new member of the SUV family launched last year, has also become a member of the family that is full of dreams for the young market. new main force. “Alxa Heroes Club” is the stage born for this kind of dream. It can be seen that the two have the same philosophy and goals. In October this year, FAW Toyota and off-roaders from all over the country “win the world” together, and set off the most shocking off-road chapter together!
