On January 7, Changan Automobile released the latest sales announcement. According to the announcement data, in December 2019, the overall sales volume of Changan Automobile was 193,716 units, a sharp increase of 31% year-on-year and month-on-month by 9.8%. In the self-owned business sector, Changan’s Chinese brand cars won the sales champion of self-owned brands in the Chinese market in December with sales of 150,361 units in December, a market performance of 35% year-on-year and a month-on-month increase of 11.6%.
“PLUS” explosive new products add momentum Main passenger models continue to grow
In the December sales data released by Changan Automobile, Changan Automobile has maintained a growth trend in all segments of the passenger car market.
In terms of SUVs, Changan CS75 series sold 28,620 units in December, a month-on-month increase of 5.1%, and annual sales of 193,227 units, a year-on-year increase of 38%; Changan CS35 series sold 16,389 units in December, a month-on-month increase of 2.5%; An increase of 7.8%; Changan CS55 series sold 11,148 units in December, an increase of 2% month-on-month, and the cumulative sales for the year reached 112,219 units.
In terms of sedans, Changan Yidong series sold 10,325 units in December, an increase of 2.2% month-on-month, and a total of 124,024 units were sold throughout the year, continuing the strong performance of an average monthly sales of over 10,000.
The sales volume of the four main models broke the 100,000 mark, and the new models represented by the “PLUS” series played a key role. In the second half of this year, Changan Automobile, guided by the concept of “excess technology” and relying on its leading technological strength, successively launched a number of new “PLUS” series products with outstanding appearance, leading intelligent configuration, and comprehensive safety guarantees. Among them, the monthly sales of Changan CS75PLUS exceeded 20,000 units in December, and the monthly sales of Changan CS55PLU exceeded 10,000 units.
Month-on-month growth in sales for five consecutive months, “Technology Changan” forged the champion strength
Behind the continuous growth of sales is the result of Changan Automobile’s continuous layout in the core and cutting-edge technology fields of automobiles. In 2019, Changan Automobile gained the Global R&D Center, Blue Whale Power, APA5.0, Changan Automobile UK R&D Center Power Test Base, etc. The landing of a series of results.
With the continuous landing of various innovative achievements, Changan Automobile’s product strength has also been further improved. On June 4 this year, Changan Automobile launched China’s first modular engine research and development platform – the Blue Whale NE power platform. The platform’s first engine, the Blue Whale NE1.4T high-pressure direct injection engine, has a maximum power of 116kW and a maximum torque of 260N m. It shows that compared with foreign brands of the same level of engine, it has achieved a comprehensive surpass, and the sales of Yidong Blue Whale version and CS35PLUS Blue Whale version equipped with this engine have also been rising steadily after their launch.
Products continue to develop, Changan Automobile will continue its upward momentum
Since July 2018, affected by the 18-month continuous downturn of the Chinese auto market, the market performance of Chinese brand auto companies has generally been unsatisfactory. After the strategic adjustment period in the first half of the year, Changan Automobile has achieved month-on-month growth in sales for five consecutive months in the second half of the year. This time, Changan Automobile’s top sales performance in December not only saved the decline of the Chinese auto market in 2019, but also ignited the “fire of hope” in 2020 for the Chinese auto market under the “cold winter”.
In 2020, Changan Automobile, which continues to deepen the enterprise’s “third innovation and entrepreneurship”, will also release the Blue Whale NE1.5T high-pressure direct injection engine and a series of new mass-produced models. At that time, Changan Automobile’s product matrix will be further upgraded. PLUS will also enter the market in March, adding another member of the “PLUS” series, which will also bring a new fulcrum for sales growth of Changan Automobile. In addition, Changan Automobile will release a new series of models to further promote the brand of Changan Automobile. Changan Automobile, which performed well in 2019, is bound to bring even more amazing market performance in 2020.
