On April 3, the new BMW R 18, the first cruising motorcycle of the successor series of BMW motorcycles, made its world premiere, which also marked the official entry of BMW Motorrad into the cruising motorcycle market segment. Like a large luxury station wagon in the BMW lineup, the all-new BMW R 18 draws design inspiration from the legendary BMW R 5 model, endows it with a driving soul with a century-old understanding of pure driving pleasure, and at the same time infuses it with leading innovative technologies of the times built. The all-new BMW R 18 shows the world BMW Motorrad’s in-depth understanding of classic design heritage, and provides consumers with a free space to express their individuality with a variety of rich accessories. At the same time, the release of the all-new BMW R 18 has once again enriched the riding spirit represented by Make Life A Ride, and also made cycling a more perfect carrier for an attitude towards life.
As the most personalized and emotionally appealing brand of the BMW Group, BMW Motorrad leads the global luxury motorcycle market with more than 30 motorcycle products in six product series. Under the guidance of BMW Group’s new “First Strategy”, BMW Motorrad continues to implement the development of D+ACES in the field of future travel innovation, focusing on consumers, with an emotionally attractive design language and a classic remodeled combustion engine. Fun continues to create benchmark products in each market segment, attracting countless motorcycle enthusiasts to join the BMW motorcycle family.
A new chapter of classic design, the legend of the times has since been reborn
Since the birth of BMW motorcycles in 1923, every BMW R series equipped with a horizontally opposed twin-cylinder “Boxer” engine is the most noble expression of BMW motorcycles for freedom, passion and classic two-wheeled machinery. In 2014, R nineT, the first product of the successor series, was officially released. With its strong retro style and high-quality craftsmanship details, it connects the history and future of BMW motorcycles and has gained a large number of fans around the world. The success of the R nineT model has also strengthened the confidence of BMW Motorrad in its determination to create the next generation of legendary models with the essence of classic driving fun. In this regard, the new BMW R 18 arrived as promised, and the legend was reborn again.
(New BMW R 18 and BMW R 5)
As the first model to enter the cruising motorcycle segment, the design language of the BMW R 18 from the whole to the details pays homage to the BMW R 5, the legendary BMW model in the 1930s. While removing the complicated lines in modern motorcycle production, it retains The elements of BMW motorcycles represented by pure mechanical sense and the iconic “boxer” engine shape show BMW motorcycles’ deep understanding of purity, essence and classic two-wheeled driving pleasure.
The new BMW R 18 is a representative model that embodies the highly emotional brand essence of BMW motorcycles
The new BMW R 18 is 2,440mm long, with a wheelbase of 1,731mm and a standard seat height of 690mm. The slender body is matched with swooping flying wires, which outlines the outline of heavy machinery from the front to the rear as if flying close to the ground. Viewed from the front, the circular headlight is wrapped by a metal lampshade, and the same circular classic metal instrument panel is embedded with an analog speedometer pointer and a digital display. lineage. The line of sight moves down following the flying line. The side of the fuel tank painted in black lacquer is outlined with white double pinstripes, lined with the BMW logo of blue sky and white clouds. The overall shape is exactly the same as the design of BMW R 5. Below the fuel tank, the classic horizontally opposed twin-cylinder “Big Boxer” engine is fully wrapped by a metal casing. The double cradle steel frame and the exposed transmission shaft inherit the consistent classic shape of BMW motorcycles. Every welding point is cast or The metal surround reflects the exquisite mechanical beauty. The visual design of the overall low center of gravity gives people a solid and calm look. The BMW R 18 is like a heavyweight legend in heavy armor, traveling across the boundaries of time and space with two wheels, showing the world the never-ending classic mechanical aesthetics.
This time, BMW Motorrad provides the new BMW R 18 with two paints, the First Edition and the basic version, and provides a variety of customized accessories such as Roland Sands Design, Vance & Hines and Mustang Seats, so that consumers can choose the right one according to their personal preferences. riding style.
The innovation and transformation of the perpetual heart, safety technology protects the knight’s journey
In BMW Motorrad’s understanding of motorcycles, the power generated by the fusion of technology and machinery is not just a pure physical number, but a continuous stream of emotions, connecting the spirit of chivalry and the mechanical beasts under them. The “Big Boxer” engine on the new BMW R 18 is the most powerful horizontally opposed twin-cylinder engine in the history of BMW motorcycles, which is enough to make riders become soul knights and guide the time from the moment they turn the accelerator pedal people.
The newly developed horizontally opposed twin-cylinder “Big Boxer” engine adopts a combination of air-cooled and water-cooled heat dissipation system. The displacement reaches an astonishing 1,802 cc for the first time, and it can burst out a maximum output of 67 kW/91 horsepower at 4,750 rpm power and peak torque of 158 Nm at 3,000 rpm. In addition, in the speed range of 2,000 to 4,000 rpm, the “big boxer” engine can continuously output a torque of more than 150 Nm, and with the six-speed gearbox, it can provide BMW R 18 with a steady stream of abundant power at all times. While ensuring strong power, the new BMW R 18 is equipped with a series of advanced safety driving technologies, such as self-enhancing anti-jump clutch, automatic stability control system ASC, engine traction torque control system MSR, to further enhance riding safety and make riders feel at ease on the road No worries. At the same time, the new BMW R 18 provides three driving modes: Rain, Roll and Rock, endowing the throttle response and electronic protection system with different “characters”, providing the highest guarantee for driving pleasure and driving safety under different road conditions.
The purity and driving essence followed by the new BMW R 18 removes many unnecessary modern electronic systems, but the whole series still comes standard with advanced LED headlights and optional adaptive LED turn signals. Among them, the classic circular metal lampshade is embedded with horizontal strip LED light strips, which not only has strong visual recognition, but also greatly enhances riding safety. The adaptive LED turn signal located under the handlebar can effectively illuminate the range of 25 degrees on the oblique side when driving to the corner, and enhance the lighting of the inner corner of the turn, thereby enhancing driving safety. Every detail of the new BMW R 18 seems simple, but it is the best practice and example of being born for practical functions and returning to the essence of riding.
As the highly emotional brand flagship of BMW motorcycles, the new BMW R 18 is scheduled to officially land in the Chinese market in the fourth quarter of 2020. Together with the new F 900 model and the new S 1000 model, it will form the strongest luxury product offensive in 2020 and serve Chinese consumers. The latter brings unparalleled riding pleasure and driving experience. BMW Motorrad will always be customer-centric, and communicate deeply with every motorcycle enthusiast, BMW motorcycle fan and consumer with highly emotional services and products, and ultimately make riding a way of life for everyone.
