On June 17, the new energy vehicle leader BYD’s e-series first SUV model S2 was launched in Beijing. There are 4 models in total, including Model, Yao·Comfort, and Chuang·Luxury, with official guide prices ranging from RMB 89,800 to RMB 109,800. The BYD S2 model is positioned as an “all-round, smart and pure electric SUV”. It is a strategic model that carries BYD’s “young and ecological” mission. Dimension’s all-round product competitiveness has opened the prelude to the popularization of high-quality pure electric SUVs.
Zhao Changjiang, General Manager of BYD Auto Sales Co., Ltd. issued a “Dare to Move” declaration at the scene: “The e-series is designed to cater to the current young, personalized and diversified new energy consumption trends. Relying on the strong empowerment of BYD’s e-platform, With a comprehensive experience superior to traditional fuel vehicles, it will gradually replace traditional energy vehicles and become the first choice for more young people or young families to buy cars. We will provide them with high-value, high-quality, and high-intelligence electric travel products.” Dynasty “Family” and “e-series”, one bears the upward trend of Chinese brands, and the other is to popularize young smart electric vehicles and bring electric life to life in an all-round way!”
Satisfied with personalized experience, S2 set off a new wave of “Yan Zhi”
As soon as BYD S2 appeared at the press conference, it attracted the attention of everyone present. The top foreign design team has created a highly recognizable fashion shape for BYD S2. The Roman star-shaped grille design inspired by the starry sky seems to inject beautiful magic into it, which makes people feel at a glance. The Bi-color two-color body design with blackened wheels and sport+ sports suit outlines the dynamic beauty that cannot be concealed.
Young people’s demands for cars are not only beautiful, but also smart. BYD S2 begins with appearance, is loyal to talent, and opens up a new realm of intelligence with leading technology. The BYD S2 is equipped with an 8-inch vertical full LCD instrument and a 10.1-inch 8-core adaptive rotating suspension pad, giving drivers and passengers a cool interior sensory experience. Built-in the very popular DiLink intelligent network connection system, which can be directly connected to 4G network, rich Internet entertainment resources include online music, navigation, live broadcast, shopping, instant messaging and other network services. In addition, BYD S2 is also loaded with advanced echo intelligence The voice interaction system and the refreshing car-machine interactive experience will bring consumers an unparalleled experience.
Super e-platform, technology to create high-level products
BYD’s self-developed e-platform contributed a lot to creating the outstanding strength of S2. Fully integrating the core component systems through “integration” and “standardization” not only reduces the size of the three electric hardware, but also further reduces system energy consumption and maximizes product performance. Thanks to the e-platform technology, the S2’s NEDC cruising range reaches 305km, which effectively widens the travel radius; under fast charging conditions, it can last 100 kilometers in 15 minutes, allowing users to travel with peace of mind and overcome battery anxiety in one fell swoop. In addition, with an ultra-low car cost equivalent to 6 cents per kilometer, the economy of the S2 should not be underestimated. In order to meet the high-efficiency power performance, BYD S2 is equipped with a self-developed permanent magnet synchronous motor with a maximum power of 70Kw and an acceleration of 0-50km/h in only 5.8 seconds. The excellent chassis tuning also makes this car more fun to drive, and I believe it will win the hearts of young people.
Lead the trend and dare to enjoy, “grab new” and “dare to move”
In this fashion party created for young people to redefine the fashion genes, every link accurately incorporates the “dare to move” element. BYD breaks the boundaries of the industry, and joins hands with cross-border big names and YES trendy brands to design trendy blocks. The stars, the sea, and the city are perfectly integrated into one, defining an extraordinary trend style, establishing a deeper trend resonance with young users, daring to pursue the love in the heart, daring to show individual trends, and daring to desire change Move, lead the trend and dare to enjoy the strength of dare to move.
In order to fit the current young users’ car buying habits, BYD S2 also combined with Tmall 6.18 “grab new” keywords, and announced a surprise egg at the launch conference: including Tmall 618 Ideal Life Season Car Buying Festival discount + 10.1-inch 8-core adaptive rotation Activities such as limited free upgrades of the suspended pad, as well as premium discounts for deposit expansion and privileged prize draws, provide all-round support for BYD’s hot listing.
Grasp the opportunity of the times and achieve the leader’s posture with strength
In recent years, Huawei and Daimler, one of the world’s top 500 companies, have joined hands with BYD one after another. The strong alliance is bound to bring BYD a broader international vision and opportunities. BYD will perfectly implement the brand mission of “using technological innovation to satisfy people’s yearning for a better life” with its strong brand strength.
As new energy vehicles enter the growth period at a rapid pace, more and more car companies have begun to make intensive plans for various market segments. BYD, as the industry leader in global sales for four consecutive years, will carry out diversified reforms and innovations based on a more complete industrial chain layout. S2 not only demonstrates the strong product competitiveness of BYD’s e-series, but also blows the march The assembly number of the younger pure electric SUV market segment. It is believed that the launch of BYD S2 will fully meet the ever-increasing consumption needs of young users, shape the high “quality and intelligence” standards of global brands, and become a powerful Chinese car chosen by more young people!
