In the Spring Festival of 2020, a sudden epidemic affected everyone’s hearts, and it also brought a lot of inconvenience to consumers in choosing, buying, and owning a car. There are too many people traveling on public transportation, and you can’t avoid strangers even when you take a taxi or rent a car. Should you buy a private car to take care of your family? Is it safe to go to the 4S shop to check the car now? What if you could buy a car online? The unit may continue to delay the resumption of work. What if the income decreases and the car loan cannot be paid? Many questions and concerns plague consumers.
In order to provide consumers with safe and convenient car purchase and car ownership experience, Changan Ford responded actively and quickly, launching a full-service solution of “Easy Purchase without leaving the house”—using five heart-warming actions :
contactless booking
1 to 1 door-to-door service
0 days for 90 days
Long-term free maintenance
special protection
Allowing consumers to choose, purchase, and own a car online without leaving home, fully demonstrates Changan Ford’s responsibility and customer care during the special period.
Heart-warming Action 1: Watch and book a car online without contact
Buying a car is a family matter, but it is a bit risky for the family to go out to look at the car during special times. Taking into account consumers’ concerns, Changan Ford has launched an online car viewing service. The online car viewing process is also very simple. Enter the online “Ford Mall” (click here to enter the Ford Mall: https://www.fordgo.com/caf- b2c-web-h5/#/home), just three steps, simple registration, you can learn all product details online in “Ford Mall”. If you need to order a car online, Changan Ford also provides an online car ordering service in the Ford Mall, implementing the concept of “purchasing easily without leaving home”. After receiving the order, the offline dealer will agree with the consumer on the delivery time of the new car in advance, make reasonable arrangements, and do a good job in disinfection and protection of the relevant staff and the new car. After the car is delivered smoothly, the new car will be explained to the customer through video , fully reduce the time consumers stay outside, and do not neglect any potentially dangerous details. When you enter the store to pick up the car, you will be disinfected and protected in person to fully ensure the safety of picking up the car, so that you can buy a car with more peace of mind (see the tips below for the specific online car viewing process).
Heart-warming action 2: 1-on-1 door-to-door test drive service
If you feel that watching the car online is not enjoyable enough, you want to actually watch the car or drive it for a few laps. Consumers can also make an appointment for a test drive of the model they have selected in the Ford Mall. After completing their personal information, they can choose a dealer to directly make an appointment to visit the car or test drive time, and the dealer who receives the information in the background will make corresponding preparations.
Changan Ford will provide a safer and more appropriate service process for consumers who want to test drive a real car. The staff who deliver the car to the door must measure their body temperature every day to ensure that the body temperature is normal before they are allowed to work; Disinfect the car, and prepare protective tools such as anti-epidemic masks, thermometers, alcohol, etc., and deliver the car safely to the door to ensure zero contact between consumers and the epidemic in an all-round way, and test drive safely and securely.
Heart-warming Action 3: 3-month delayed repayment financial plan for all departments
In addition to protecting the personal safety of consumers, in response to individual consumers’ concerns about tight cash flow and increased economic pressure during the special period of the epidemic, Changan Ford specially provided a “3-month delayed repayment for all series” financial plan, as well as low down payment, super long-term A variety of heart-warming financial service policies, such as loans, fast approval, and full-time assistance from staff, relieve consumers’ financial pressure and make car purchases worry-free.
For the new generation of popular sedans Focus and Escort, Changan Ford has brought three gifts. “Peace of mind gift” – 1 yuan for the new generation Focus, 4,000 yuan for fuel subsidies, 1 yuan for the Escort, 2,000 yuan for fuel subsidies; “peace of mind gift” – 2 years of interest-free loans for the new generation of Focus and Escort Subsidized interest up to 5,200 yuan; “heart-warming gift” – a welfare policy with 6 times of free basic maintenance in 3 years and a value of up to 2,800 yuan. At the same time, for the popular SUVs Ford Edge and Ford Edge, Changan Ford provides “Easy Car Purchase” – a 3-month deferred repayment financial plan; “Lifetime Guarantee” – Ford owners who replace the Edge and Edge can enjoy free maintenance for life And other super-value benefits, so that consumers can buy with peace of mind and use with confidence.
Heart-warming action 4: Free maintenance is automatically extended
For users who cannot go out for regular maintenance of their cars, Changan Ford will automatically extend the maintenance package of the vehicle and the validity period of the warranty period until the epidemic control is over and the customer’s vehicle is properly disposed of. At the same time, Changan Ford also solemnly promised that for new cars purchased after July 1, 2019, the first insurance will no longer be limited by 6 months or 5,000 kilometers, and all applications will be postponed until after the epidemic is controlled. Really start from consumers, consider for consumers, and use humanized services to win consumer recognition.
Heart-warming action five: special protection during the epidemic
As a highly responsible car company to customers, Changan Ford has always given top priority to providing high-quality services. In January 2020, the four “heart” service commitments were released, including “parts rest assured”, “price comfort”, “process peace of mind”, and “service intimate”. From the four core services, consumers’ daily life of car ownership will be comprehensively improved. convenience and satisfaction. In response to the special period of the epidemic, Changan Ford also launched three heart-warming services: door-to-door pick-up and delivery, remote insurance application, and real-time customer care, so that consumers can stay at home and live a worry-free life with a car. In addition, during the special period of the epidemic, Changan Ford also opened a 24-hour service hotline and road rescue service to comprehensively protect consumers’ travel safety.
As a car company with a strong sense of social responsibility, after donating 2 million yuan to fight the epidemic at the first time, Changan Ford made another big attack, launching the industry’s most powerful “buy without leaving home, easy to buy” full-service solution, and actively responded The country’s call to reduce travel has created a one-stop worry-free car life service for consumers to choose, purchase and own a car with peace of mind. In the future, Changan Ford will continue to stand with consumers, watch and help each other, fight tenaciously, and contribute to the final victory over the new crown pneumonia epidemic.
Tips for the whole process of watching cars online
Changan Ford’s online car viewing process is very simple, just three steps:
The first step is to enter the Ford Mall. There are three ways. Search “Ford Mall” through WeChat to enter the “Ford Mall” applet; enter “Ford Mall” through the official account of “Changan Ford” and “Changan Ford WeChat Customer Service”; scan and identify the QR code below, or click the link below to enter “Ford Mall”.
Ford mall QR code
https://www.fordgo.com/caf-b2c-web-h5/#/home Ford Mall link
The second step is to click the “My” icon in the lower right corner to enter the personal information improvement page.
The third step is to complete the user information, remember to check the “Personal Information Protection Statement” at the bottom.
Next, you can enjoy the rich service content of Ford Mall online.
If you choose the center instrument model online, click on the dealer in the area and contact the corresponding staff, and they will give you a more detailed product introduction, so that consumers can learn more about the details without leaving home. By contacting the dealer online, making an appointment for the time and model, you can provide one-on-one delivery and door-to-door test drive services.
