Henan Huazhuang Holiday Camp is located in the Central Plains, with a warm temperate continental monsoon climate and four distinct seasons. The camp is located north of the intersection of Guquan Road and Suizan Road, Huazhuang Town, Suiping County, Henan Province. The meandering river passes through the camp. Egrets often forage and rest in the middle of the river full of morning light, and teals play in the river. , the nearby birds build their nests in the woods in the mountains in groups.
The camp opened on October 1, 2017. The total investment of the project is about 500 million Hong Kong dollars. The project plans include Huaxi Valley, Sharan Town, Huayuan Valley, Manhua Mountain, Carnival Camp, Niaoyu Forest, Children’s City, Mediterranean Sea and other themes landscape. The camp is only a 5-minute drive from Chaya Mountain, the 5A scenic spot where Journey to the West was filmed, and the transportation is convenient. There are also scenic spots such as Hongshiya, Fengming Valley, Hot Spring Town, Longtiangou and other scenic resources nearby, which can attract some tourists from scenic spots to stay in the camp. The camp is adjacent to Zhumadian City in Henan Province in the south and Luohe City in Henan Province in the north. It is about 180 kilometers away from Zhengzhou City and about 300 kilometers away from Wuhan City. The Beijing-Guangzhou Railway, the Beijing-Zhuhai Expressway, and the 107 National Highway pass through Suiping County and reach the camp for about 20 kilometers.
The camp covers an area of about 1 million square meters, and there are various types of internal accommodation units, including mountain cabins surrounded by flowers, camping tents, RVs, log cabin camps, off-road vehicle bases, etc. The hundred orchards at the foot of Chaya Mountain and the golden rapeseed fields allow tourists to experience the camping life in the new era with the theme of “self-reliance and freedom”. Interesting camping experience and various colorful outdoor activities are also a great tool to attract tourists. Projects such as self-service barbecue, bonfire party, jungle adventure, tire park, and mountain bike track have gathered many tourists.
Business
Although there are various accommodation modules in the camp, in many camps, RV accommodation still accounts for the largest proportion. The camp currently has 30 trailers, 30 self-driving car parking spaces, 16 wooden houses, a large parking lot, and more than 100 self-driving camps. According to the person in charge of the camp, although RVs have developed very maturely in developed countries such as Europe and the United States, their development in the domestic market has just started. Forming a large scale, the water supply and power supply of RVs are restricted in many places. Even if most tourists have the ability to own an RV, they do not choose to buy an RV for vacation. Therefore, RV accommodation will be an important way to experience RV. Most of the tourists in the campground take families as the unit, and the caravan can accommodate 4 to 6 people, which has become the first choice for family accommodation. The occupancy rate of the caravan accommodation unit in the campground is the highest, and the occupancy rate can reach more than 85% during holidays.
The camp is surrounded by rocks. The granite rocks have been weathered and eroded by the Himalayan movement for more than 70 million years, thus forming the unique “bonsai stone” granite landscape unique in China. The campsite retains the original natural state. With the layout of the landscape, the camp focuses on the theme of wedding dresses and wedding celebrations. We invite wedding photo studios from all over the country to take wedding photos for the couples here. At the same time, we can also hold outdoor weddings for the couples here. When the site was initially selected, the camp was built in a place close to the surrounding urban photo studios, with the theme of “wedding and wedding photography”, breaking the traditional RV camping accommodation model, in order to seize the “small market” and bring big profits.
In terms of marketing, the camp uses self-media promotion tools such as WeChat and Weibo to serve tourism teams, business development, health vacations, leisure and entertainment, etc. Taking Zhengzhou and Wuhan as the core to radiate more cities, and extending the Chaya Mountain tourist route. While operating camp tourism projects and creating beautiful scenery, it will also bring a large number of tourists to the surrounding tourism resources.
doubt
However, what is the attraction of such a distinctive “wedding photography” themed camp to other customers? Through an interview with the person in charge of the camp, we learned that the camp is listed as a key “culture + tourism” project in Henan Province. It is a modern culture that integrates tourism and cultural industries, automobile culture, RV culture, wedding culture, popular science education and other industries. Tourism, leisure and sightseeing base. The project is planned once and completed in four phases. Among them, the first phase takes “culture + tourism” as the connotation, and mainly builds RV bases, wooden house bases, “love” cultural theme creative parks, and Internet e-commerce comprehensive platforms. Dining and shopping are the main items. At present, the project has only completed the first phase of construction, and it is still unknown how the subsequent phases of camp construction with different themes will develop, and whether the passenger flow and occupancy rate can meet expectations.
At the same time, in the face of comprehensive camps that provide diversified services, what are the advantages of themed camps? Whether it is accurate customer group positioning or high-level camp infrastructure construction, this is a question that camp owners and managers need to think about. Facing the increasingly competitive campground market, we should not only highlight the characteristic services and themes of the campsite, but also combine our own superior resources and facilities, connect high-quality travel routes, attract target customers, and cultivate tourists’ brand loyalty to the campsite.
epilogue
At the moment when the army of campsites is rising, the clear campsite positioning can be regarded as a “golden signboard”. Camps with strong domestic tourism attributes emerge in endlessly, but they often fall into the embarrassing situation of popular IP and similar layout. The Internet model has penetrated into various fields, and the resource attraction of the camp itself has gradually become the key to the success of domestic camps. Although Huazhuang Camp has taken an unusual path in IP positioning, if the follow-up is weak, it just keeps a single theme element and lacks leisure and other entertainment items that can retain tourists for a long time, then its future development may be Not as optimistic as imagined.
