From the end of the Middle Ages, France gradually ranked among the European powers. In the long history, France is still one of the more developed countries in the world economy. The highly developed economy has laid the foundation for the development of the camping industry. In addition, the tourism industry accounts for a relatively high proportion of the economy. The French campground industry has provided fertile ground for its thriving growth.
France is located in western Europe, bordering Switzerland, Germany, Italy and other countries. It faces the United Kingdom across the La Manche Strait in the northwest, and is on the verge of the North Sea, the English Channel, the Atlantic Ocean and the Mediterranean Sea. The western part of France has an oceanic climate and is warm and humid all year round. , There are many lakes and rivers in the territory, and the comfortable and pleasant climate environment provides the necessary conditions for the development of tourism. According to the World Tourism Organization, in recent years, an average of 1.2 billion tourists around the world participate in tourism and vacation activities every year, and this figure is expected to double by 2030. The prosperity of the tourism industry has promoted the development of the national economy and social progress, and in France, the tourism industry has become the field with the highest proportion of consumption and investment.
Over the past few years, France has received an average of more than 85 million tourists per year, making it the country with the largest tourist population in the world. The tourism industry contributes 7.5% of France’s GDP. According to rough statistics, it directly or indirectly provides France with about 2 million job opportunities. The outdoor sports market is still one of the most popular holiday choices for French people, and the south of France also attracts many tourists from northern Europe. The French camping market is the largest and most active market in Europe, second only to the United States in the world, and far surpassing other European countries. At present, there are more than 11,000 campsites and nearly 1 million campsites in France (accounting for about 50% of the total number of campsites in Europe), of which more than 6,000 campsites are star-level high-quality campsites with complete facilities, and the others are small, A camp that only provides basic facilities and is built according to the natural landscape.
As a leader in the global tourism industry, the rapid development of the French tourism industry has largely promoted the rapid rise of the caravan and camping industry in France. In the subdivision of the French tourism industry, the accommodation industry is its largest branch. In the past ten years, the accommodation tendency of tourists has gradually shifted from hotels to camps. Most tourism operators in France have a background in business schools. In this highly competitive market, high participation in entertainment parks, theme parks and nature parks is the secret of their long-term accommodation business.
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In France, where the camping culture is highly developed, the French Sandaya chain campground brand has become increasingly popular in recent years, and has gradually become a leader in the French chain campground industry. Freed from boring work and life, seeking a high-quality, high-end, extravagant and romantic camping life has almost become an “exclusive vacation space” specially created for high-pressure urban people. Most of the camps under Sandaya are star camps with complete facilities and complete facilities. Visitors will feel the unique romanticism of France while experiencing high-level and high-quality service camps. The camp strives to provide a free and open outdoor experience for every visitor.
Sandaya Group currently has 17 4-star and 5-star camps in 9 regions of France and Spain. French real estate developer GEORGES and Xavier Guilbert jointly created the brand, and after establishing Sandaya, the two also became the original founders of the chain of camping institutions. From the early days of brand establishment, the founder believed that quality and customer service are the criteria for the success of the camp. The group plans camp themes with different styles according to the different conditions and accommodation facilities of the camp. Camps in different regions have their own characteristics. Tourists can explore the monuments and museums in Paris near the camps; visit the famous beaches of Normandy; and enjoy the historical and cultural scenery of Brittany in northwest France.
The staff of all the camps under the Sandaya Group can reach 500 people during the peak season of the camp, providing services such as reception, catering, technology and entertainment for tourists. The mission of the staff is to provide each guest with the highest quality products and services. Compared with other forms of accommodation, the cost of RV and camping accommodation is relatively lower, which is one of the important reasons why people prefer to choose campsite accommodation when they travel and vacation. France is not only a romantic country, but also a paradise for RV lovers, because there are a wide variety of campsites here, from comfortable RVs to simple tents, from luxury camps to camps with only basic facilities, which can meet different camping needs. needs of the reader.
· tent
In some special circumstances, the cabin tent camping area in the Sandaya camp in the south of France is especially suitable for experiencing sea bathing and listening to the summer cicadas. Such camps are usually equipped with simple infrastructure, and tourists can choose to stay in tents with music bathing. After all, the comfort of tents is the first factor tourists consider.
· Simple quick-dismantling hut
Sandaya camp also has huts that can be assembled and disassembled quickly, and there is ample space for children to play and play, which is usually very popular among family travellers.
· Kogiya
Wake up in a log cabin at Sandaya camp, facing the sea and singing birds and flowers. All chalets have individual overhead lights and are equipped with air conditioning, TV, dishwasher and WiFi. The cabins are carefully designed and decorated, with 1~3 beds in different room types, accommodating 2~6 people.
bloom more
In addition to rich forms of accommodation, Sanyada chain campsites also have a wider range of services and entertainment than other campsites. The camp regularly holds music gatherings. Along with the night, campers sing and dance in the camp. People of all ages can relax and enjoy camping life. The camp is equipped with a special massage area, which can provide massage and health services for tourists. The four-star and five-star camps are equipped with jacuzzi, sauna, sweat steaming and other facilities. Of course, there is room for children to play in the adult world. The camp’s children’s club is the most famous. Many parents will bring their children to Sandaya camps around the world, where they can receive interesting camp education. The camp will be equipped with teachers specially trained for children, and organize children to play games, explore and climb. tree and movement. For many children, this is their first experience of contacting nature and touching animals. They will also dance, exercise, and do handicrafts in the camp.
In addition to the above-mentioned services involving various groups of people, tourists can also enter water parks and sports fields, and tourists who bring children to camp can also let their children join the children’s club. You can play freely in the safe area, and visitors can also use the public toilets here for free. These services can be enjoyed when the camp is booked. The multi-point blooming service accurately grasps the needs of various groups of people, retains tourists through targeted services, and increases tourists’ loyalty to the camp and the brand.
In the increasingly competitive French campground market, the model of private campsite owners choosing large chain brands for joint development has achieved remarkable results. France is a traditional economic powerhouse, and its rapid economic development has paved the way for the development of the caravan and camping industry. If the tourism industry can still maintain the current rapid development trend in the next few years, I believe that the French chain campground brand will go further in the future.
